5 major APP overseas promotion channels, use them!

For most mobile application APP teams, designing and developing an APP is not difficult. The difficult part is how to promote the product and achieve tens of millions or even more users.

1. App Store

The app store is undoubtedly the main channel for promoting mobile app APPs . App store promotion mainly includes the following two aspects:

1. Official Recommendation

The official recommendation position is a free exposure position provided by the App Store for selected products. It is controlled by the official and the main factors considered include UI design, user experience, localization, innovation, uniqueness, App Store product page, etc. Google Play currently does not accept self-recommendations from developers, but Apple APP Store can obtain recommendations through self-recommendations.

2. App Store Optimization (ASO)

The purpose of App Store Optimization (ASO) is to improve the ranking of mobile applications in various app stores, market rankings and search results, increase application exposure and obtain more downloads. The main contents optimized by ASO include the name of the mobile application APP (including subtitle), keywords, application description, icon, application screenshots, user reviews, etc.

Keyword search optimization

Keyword weight optimization can be said to be the most basic and common ASO method. This is a long-term process that requires continuous monitoring and constant updating and adjustment of the keywords in the content of each section of the APP to improve the search ranking in the app store. You can use tools such as App Annie and Sensor Tower to detect APP data, rankings, and keywords.

Searching users generally have high demands, and users acquired in this way generally have high activity and retention rates. In order to acquire these high-intent customers, search ranking optimization is only the first step. It is also necessary to optimize the screenshots, icons, etc. on the APP introduction page to win the favor of users and ultimately encourage downloads.

Downloads and comments optimization

High ratings have a positive impact on search rankings, so it is very important to guide users to give good reviews and reduce negative reviews. It is possible to insert scenarios in mobile apps that encourage positive reviews, and there should also be an entry point for directly giving feedback to developers to reduce the possibility of negative reviews.

The download and activation volume of mobile application APP is also an important ranking factor. Using methods such as point walls and lock screen apps to increase download volume is a common method, but it is costly and there is a risk of being punished. Optimizing and increasing the number of real user downloads through display pages, advertisements, etc. can help optimize ASO rankings.

2. Google Search Promotion

There are many search engines overseas such as Google, Bing, Yahoo, etc. YinoLink takes Google as an example to talk about how to use search engines to promote mobile applications. In addition to free SEO promotion, paid advertising for APPs includes Google UAC advertising (Universal App Campaign) and Google Admob advertising.

Google UAC ads are easy to set up and will be displayed in all ad slots suitable for mobile app installations, such as Google Search Network, Google Play, YouTube, etc., so that the app can be pushed to potential target customers.

Google Admob is the world's largest mobile APP advertising platform, which can be understood as the Google Advertising Alliance. The ads delivered will be displayed in other APP applications that cooperate with Google Admob, in the form of banner ads, interstitial ads, video ads, etc.

3. Facebook social media promotion

Social media such as Facebook, Twitter, TikTok, and Snapchat are also major channels for promoting mobile applications. Developers need to conduct free and paid advertising promotions on different channels based on the characteristics of their own products.

Create a Facebook public page for preliminary publicity and promotion. After opening a Facebook advertising account and installing the SDK, you can start placing advertisements. It should be noted that special categories of apps also need to be whitelisted.

4. Affiliate Network Promotion

Affiliate is one of the components of overseas third-party traffic, providing mid- and long-tail traffic support for mobile application developers. Affiliate network traffic can achieve better results when you want to quickly increase the volume, and settlement is mostly based on CPA. Taking game advertisers as an example, in addition to Audience Network and Google Admob, they generally also consider platforms such as Unity and Applovin.

5. KOL Media Blog Channel

Before promotion, you can contact the media and blogs for initial publicity, and actively post in relevant forums to acquire initial users. After the mobile application APP is officially launched, you can look for KOLs who have a certain degree of popularity in the product market to cooperate with and continue to accumulate popularity and users.