Xinzheng SEO Training: What should you pay attention to when changing your website domain name?

For search engines, it is not recommended to change the domain name of the website. If the website changes its domain name, it will have a great impact on the ranking of the website. This is actually related to the operation of changing the domain name. The following Dongguan SEO editor Feng Chao will introduce to you what you need to pay attention to when changing the domain name of the website.

It is best not to change the URL when redesigning the website

1. It is best not to change the URL when redesigning the website

Let's start by saying this, and let me emphasize it again, unless absolutely necessary, you must not change the domain name, that is, change the URL of the original forum. It is best to achieve a new URL for the forum, just like most of us will have a new name. In today's life, if we change our name, everyone can at least understand you when they see your face, but for a web page, if you change the URL, the search engine will treat it as a new forum. Even if you do a 301 redirect and submit an update rule, there is still a weight transfer sequence, and in this sequence, the traffic will also be somewhat consumed.

What's more, after the revision of some websites, the 301 redirect, the revision rule submission, and the dead link processing are not done very well, which will cause it to appear that the weight of the forum cannot be transferred in time and 100%.

2. New and old URLs should follow a pattern

Well, if you really want to change it, whether you change the domain name or revise the URL structure, the new and old forum URLs must follow a pattern, which is basically effective for the 301 redirect of the expiration date and the website owner's tool submission revision rules, just like your old URL is, and the new URL is best to keep the ID unchanged, for example.

Make sure the new and old URLs are redirected 301

3. Make a good relationship between the new and old URL 301 jumps

Whether you change the domain name or modify the URL layout, after completion, you must let the old forum 301 jump to the corresponding new forum, rather than violently jumping almost every forum on the old domain name to the new domain name homepage. After the 301 jump, the main content of the two forums must be maintained consistent. The 301 jump, however, the URL jump is not a change in content. It's like you dial 110, but the call is finally transferred to 10086. Isn't it heartbreaking? The 301 jump is also evidence of the same.

4. Replace the link to the old URL in the new forum

After the website is revamped, there are still many links pointing to the old domain name (old URL) in the new forum, especially in the links in the article body. You can replace the above links with the new forum by sorting or manually. As for the friendly links that you previously exchanged with other websites, it is best to change them to point to the new domain name.

5. Submit the revision rules in the Baidu search engine website owner tool

If there is a pattern between the old and new forums, you can submit the update pattern in the website administrator tool; if there is no pattern, you can submit the new and old URL pairs, but this path identification is slow and difficult to operate. Submitting the update rules is conducive to the long-term operation of the search engine to implement the replacement relationship and quickly transfer the weight to the new forum.
6. Check the dead links in the new forum and submit them

Therefore, changes in domain names or URL structures will cause many broken links. Some website owners find it difficult to detect the existence of broken links. At this time, it is recommended to use third-party software to crawl almost every link in the entire site, help and collect broken links, and put the broken links in a text file, upload it to the server, and add the file address to the broken link submission tool used by the website owner. The existence of quality dead links on the website will affect Baidu search engine's overall judgment of the website.