E-commerce operation: How can merchants make good arrangements for the Double 12 promotion nodes?

For posters, we can design them ourselves and distribute them for free, select some high-conversion groups for delivery, collect and purchase visiting groups, and refine them based on the number of statistical days and SMS capacity.

In terms of store activities, we can warm up a week in advance, do some lucky roulette draws, and adjust the winning rate ourselves. You can make a note in the text message to let everyone share your store to get a chance to win a lottery and increase the buyer's store visit rate. We also have our most commonly used fission coupons, which can be used to share and get gifts, and can greatly improve the quality of the people entering the store.

The most common method is to use coupons to reduce the amount of money spent, and to combine them with the Double 12 discount activities. For some products, we can link them together.

In terms of content, we mainly focus on articles and live broadcasts. In terms of article content, we can operate on our own. We can study the articles in a pool of similar Weitao buyers, and then integrate them with our own product characteristics.

If conditions permit, we can cooperate with experts in promotion to increase the store's exposure and the number of people entering the store.

For live streaming, you can download the Taobao Live APP to apply for the right to appear. It is relatively easy to qualify for a live broadcast room now. If we can apply for it, we can broadcast our products live, and there will be some traffic coming in to watch. The main thing is to stick to the theme of the product.

Double 12 is the last wave of big promotion activities for everyone, and the traffic accounts for a large proportion. Everyone still needs to rely on paid traffic, the store’s own operating methods, and the cooperation of new media to overtake and stand out in Double 12.