Xiaohongshu Food Popularity Article Methodology

The article starts with analyzing the hot food articles on Xiaohongshu . It plans the titles, covers, and contents that can generate good traffic. By understanding the formulas and methods, it can serve as the basis for operations, and you can learn how to plan content and master the code for traffic.

The reasons for the frequent emergence of popular food articles are also included in the analysis. Please read carefully. This article has a total of 5,335 words and only takes 5 minutes to read. It is recommended to collect it.

Below is a collection of popular food articles in April that I compiled. The information is published on Content Villa.

1. Case 1: The gold medal nanny shares 12 versatile cooking tips

(Note data: 47,000 likes, 48,000 favorites, 173 comments)

1. The title of the popular article on Xiaohongshu: Universal cooking tips. From this term, we can see that these methods are more skill-oriented. Since everyone has the need to cook, people can't help but want to see what the content is. The four words "Gold Medal Nanny" can be said to be a perfect interpretation of the word "all-powerful". The 12 cooking skills visually stimulate users' motivation to read.
2. Cover of popular articles on Xiaohongshu: The cover uses "Universal Cooking Tips" as the page title, listing various food skills and guiding users to collect them. Xiaohongshu operators can also circle them. When there is a lot of content or a lot of useful information, users can be guided appropriately .
3. The hot article on Xiaohongshu: The blogger not only lists the cooking methods of various delicacies, but also provides techniques for making these common delicacies so that anyone can make them without any difficulty. No matter who you are, they can easily make one of these for midnight snacks.
4. Reviews on the popular article on Xiaohongshu: Everyone said that the blogger's notes really brought them practical help, and more people also shared their cooking skills, generating intense interactions in the comment section. As for the food tutorials, users simply collected them with their eyes closed.

Copy homework:

The cooking skills are simple and easy to understand. Not only are there tutorials, but the usage and ingredients are also clearly marked. This type of content is also easier for netizens to understand, which gives many people a feeling of "you can do it if you have hands on it", so the collection rate of this note is still higher than the like rate. When it comes to food, people tend to be more interested in tutorial content.

2. Case 2: If you have a frying pan at home, you must try these 5 super simple desserts

(Note data: 43,000 likes, 36,000 favorites, 293 comments)

1. The title of a popular article on Xiaohongshu: "There is a frying pan at home" implies that the tools used are relatively simple, and all the delicacies in the video can be made with just a frying pan. The event introduction of "5 Super Simple Desserts" does not have many steps, giving people the illusion that they already know how to make it right from the start.
2. The cover of the popular article on Xiaohongshu: The food on the cover makes people salivate at the sight of it. All the prepared foods are put in one picture to attract users through color. For the simple and good-looking frying pan food, everyone wants to try it themselves.
3. Hot content on Xiaohongshu: The content blogger did not give much verbal explanation of the content of this video. Instead, he demonstrated the entire process through actual operations, allowing users to watch the birth of the food together, making people more certain of the simplicity and practicability of this food . This kind of food made directly by following the tutorial also makes people more eager to try.
4. Evaluation of the popular article on Xiaohongshu: Among the evaluations, netizens really practiced the tutorials themselves according to the blogger's videos, and they also interacted in the comment area to increase the practicality of the blogger's tutorials. They also asked each other questions and learned methods from each other. Some people even had the idea of ​​indirectly buying the blogger's kitchen utensils.

Copy homework:

This type of tutorial note is simple and satisfying, which can arouse the user's desire to try it out . People will also enjoy watching the creation process. Secondly, this is also the joy that making food brings to people.

3. Case 3: This soft candy is like chewing a yoga mat, sour and delicious

1. (Note data: 22,000 likes, 6,398 favorites, 246 comments)
2. The title of the popular article on Xiaohongshu: The title gives two curious words, "gummy candy" and "yoga mat". It is difficult for people to associate these two things. What kind of gummy candy would be like chewing a yoga mat? Use a metaphor to arouse the reader's curiosity
3. The cover of the popular article on Xiaohongshu: The cover shows a small square with a healing appearance and color. Why does it look so similar to a yoga mat? This kind of strange food often makes people particularly interested in reading on. The colorful thing arouses the curiosity of readers.
4. The hot article on Xiaohongshu started with the soft candies sold in the store, describing the blogger's feeling when eating the candies. Finally, the blogger used the phrase "like chewing a yoga mat" to describe the product's texture, which is chewy. The detailed pictures of the product gradually whet the appetite, and the colorful soft candies themselves are visually attractive to most people . They are small and square.
5. Interactive comments on the popular article on Xiaohongshu: Netizens in the comment area had a strong interaction. No one has ever eaten a yoga mat, which made everyone laugh. The atmosphere was particularly good, and netizens also said that no one can refuse something with such a good appearance.

Copy homework:

Sometimes using funny terms to describe a product is a good method. For marketing, as long as something is attractive, it can often be used as content, which is also a good direction. From the blogger's title suggesting that it's like eating a yoga mat, to the content, and then to the topic of yoga mats in the comment section, each link is closely linked. All operators should take notes.

4. Case 4: Damn, they are all useful

(Note data: 20w likes, 75w favorites, 1377 comments)

1. The title of the popular article on Xiaohongshu: "Damn, it actually works" uses emotional words to highlight these little tips, and also uses the word "damn" to describe "useful". The first feeling of users when seeing the title is: This is numb! Leave suspense and arouse readers' curiosity.
2. The cover of a popular article on Xiaohongshu: The cover shows a background image of a pineapple, followed by a few large words "When I follow the marketing account to eat fruit". What exactly does the blogger want to show? It will arouse people's strong interest in its content.
3. The content of the popular article on Xiaohongshu: The content is that the blogger cuts fruits according to the operations in the video of the marketing account. It seems like an everyday thing, but it is very convenient to operate . The key is that many people now find it troublesome to cut fruits in various ways, but the blogger's method can directly achieve the goal of eating fruits without dirtying hands. Who doesn’t like it?
4. Comments on the popular article on Xiaohongshu: Everyone summarized the blogger's experience in the comment section and shared other methods to cut fruit more conveniently. They also expressed their intention to buy some fruit to try these methods.

Copy homework:

This type of content is somewhat similar to sharing practical information. Everyone can also intuitively learn more convenient and practical skills from the video and use them on themselves. This type of note goes directly to the topic and gives everyone a more correct method that can be used in practice, which everyone loves.

5. Case 5: The more people know this recipe, the more spicy mixed soup restaurants will close down

(Note data: 11w likes, 88w favorites, 947 reviews)

1. The title of a popular article on Xiaohongshu: The word "recipe" creates a long gap between the levels of the food, making it seem more "secret", and "the more people know about it, the more spicy mixed soup restaurants will go bankrupt", using exaggerated techniques to attract Xiaohongshu users , triggering user associations, and encouraging them to actively participate in the discussion, thus stimulating users' curiosity.
2. The cover of a popular article on Xiaohongshu: The cover uses mixed food as the cover, which makes people drool, especially when seeing a note with such a cover in the middle of the night, most users will click in to take a look, giving people the illusion that seeing it is the same as eating it.
3. Hot article content on Xiaohongshu: The content of the article initially attracts attention with pictures of the blogger’s homemade spicy salad, and then the detailed instructions are integrated in the form of a puzzle. The methods and ingredients required for production are particularly clear , which makes people feel clear at a glance, and will make people unconsciously want to make it by themselves when they have time.
4. Evaluation of the popular article on Xiaohongshu: The comments section showed that everyone is actually very interested in this kind of food, and they also expressed their like and agreement with the sauce ratios shared by the blogger. Everyone discussed in the comment section and expressed their great agreement and like for the blogger's practical skills.

Copy homework:

Food bloggers are usually vertical food bloggers. They target specific groups of people for promotion, which can achieve better promotion results. They can grasp the needs of users and carry out psychological attacks, which can gain more favor from users. Tutorial-style food notes make people more eager to try and promote communication with users.

6. Case 6: The most popular hidden strategy of Tea 100 in 2022. It tastes good and is not disappointing.

(Note data: 130,000 likes, 79,000 favorites, 1,315 comments)

1. The title of the popular article on Xiaohongshu: "Cha Baidao" is a brand positioning brand. Those who like to drink milk tea are simply defined as several groups: "students, office workers, etc.". "The most popular in 2022" can show its popularity throughout the year. The hidden strategy also serves as a good response to the previous turning point , making people curious about what kind of strategy is so popular.
2. Cover of popular articles on Xiaohongshu: The cover is made of various well-mixed, high-looking beverages, and is accompanied by the text "Hidden strategies, try it yourself and avoid disappointment", indicating that it is a review content shared by the blogger based on his own experience. Everyone is more interested in the content of the review .
3. Hot article on Xiaohongshu: The blogger directly explained that the evaluation content was obtained by his own testing at his own expense, which means that the blogger spent money to display the content, and that the blogger really treated and shared the content with care while preparing it.
4. Moreover, the content shared by the blogger can be as detailed as the raw materials, sugar content, sweetness and small ingredients , which means that viewers only need to copy the text according to their own needs to get a delicious drink. Such a detailed display directly realizes cost-effective milk tea. Who doesn’t love it?
5. Reviews of the popular article on Xiaohongshu: In addition to the recognition of the blogger, the comment section also includes discussions about the recipe. Moreover, the comment area displays information related to the article, providing further guidance for users.

Copy homework:

For these popular keywords, we often focus on the details in the content. We sublimate what everyone likes. The tutorials are clear in expression and have strong penetration.

7. Case 7: Domestic Xinjiang Milk

(Note data: Likes: 10w Favorites 58w Comments 759)

1. Xiaohongshu's popular article title: Milk has always been a topic of concern to everyone in recent years, and the use of domestically produced Xinjiang milk is a hot and popular word.
2. Cover of the popular article on Xiaohongshu: The blogger directly explained in large letters that what he was sharing today was " The involution of Milk", which aroused everyone's curiosity. How involution can milk go?
3. The content of the popular article on Xiaohongshu: The blogger gave a very direct explanation at the beginning, saying that Xinjiang milk is directly involuted to the point of which cows are used. What he shared was the good things that the blogger bought directly on pdd. It not only includes the raw materials, but also the growth environment of the cows. It also uses some comparison with competing products to highlight the cost-effectiveness of this milk, which is also quite attractive.
4. Evaluation of the popular article on Xiaohongshu: Everyone said that there are actually more choices for this type of Xinjiang milk, and the blogger's recommendation also played a substantial role in directly recommending it to some people. Of course, the various discussions in the comment area also made it seem that the blogger's content is really popular.

Copy homework:

In fact, everyone has their own judgment when choosing this type of product. The evaluation methods directly adopted by bloggers also directly or indirectly give people in need a chance to buy products. Users choose to buy products based on the facts they have seen, which is more effective than directly buying products. Everyone can find corresponding products according to their needs.

8. Case 8: The tiramisu you asked for is here, and we made four large pots of it

(Note data: 96,000 likes, 23,000 favorites, 399 comments)

1. The title of a popular article on Xiaohongshu: "What you want... is here". All operators should copy this homework. This kind of fixed sentence is also one of the contents of a popular article. In case it is tested in the future, the blogger is passively engaged in business, which shows that user demand is high.
2. The cover of Xiaohongshu’s popular article: a collection of tiramisu flavors is used as the cover to show its content defense line. “Tiramisu is free” echoes the title, giving people a feeling that it is easy to own . For those who are interested, they will definitely take a look, which increases the click-through rate.
3. Hot article on Xiaohongshu: Every time I see others eating desserts, I feel like eating them myself. I have read many tutorials, but most of them are in a situation where "my eyes know how to make them, but my hands don't." The content is also quite detailed, which echoes the cover of the notebook, and explains in detail that it is actually easy to make tiramisu at home. It doesn't take any time at all, and you can easily achieve dessert freedom.
4. Evaluation of the popular article on Xiaohongshu: Most of the comments section joked about the blogger and her friend Aunt Xiaoyu, "I only asked you to do it, I didn't ask you to surpass it." It can be seen that the blogger's food operation was very successful in giving everyone a taste of it, making it simple and easy to understand, and some people even said that they wanted to go and try it.

Copy homework:

The teaching-style output is very healing and refreshing. When combined with a text list, it can greatly increase the number of likes and collections of the notes. It can also trigger users' hands-on thoughts and allow for more communication with users, so the exposure will naturally not be bad.

9. Case 9: Unboxing of Hema giant snacks - Do you think these are enough?

(Note data: 57,000 likes, 19,000 favorites, 744 comments)

1. The title of a popular article on Xiaohongshu: "Hema" and "snacks" are positioned for people with shopping needs, "giant snacks" highlight the difference from common snacks, and "do you think these are enough" creates suspense. The combination of the two will arouse curiosity: What kind of snacks are they? How many snacks does the blogger stock up on?
2. The cover of the popular article on Xiaohongshu: the colors are bright, the whole picture is very rich, and it directly echoes the title; the blogger directly shows the giant snack, which can be seen to be different from the usual snacks. Readers are naturally curious about what is inside and will spontaneously click on the video to watch it.
3. Hot content on Xiaohongshu: The video starts with the blogger being locked up at home with only a few snacks at home and not knowing whether they are enough. It then enthusiastically shows the contents of Lay's giant potato chips and Calbee gift packs, and also shows different ways to eat snacks, which can catch the readers' attention. In particular, the video leaves the suspense of chocolate unboxing at the end, which will make readers curious and look forward to the next unboxing.
4. Comments on the popular article on Xiaohongshu: Most of the comments were full of admiration for Yidiandian snacks, achieving the effect of a video; some comments said that they were also quarantined at home, which aroused resonance ; the brand name was also revealed in the comment section.

Copy homework:

Unboxing giant snacks is different from the common unboxing, and the topic itself is eye-catching; in addition to unboxing, the blogger also demonstrated different ways to eat snacks, and even showed various strange operations of eating snacks. At the end, appropriate suspense was set to pave the way for the next video.

10. Case 10: Happy Watermelon Bucket: Eat and drink at the same time, so happy

(Note data: 150,000 likes, 83,000 favorites, 2,656 comments)

1. The title of a popular article on Xiaohongshu: "Watermelon Bucket" and "Eat and Drink at the Same Time" set up suspense and aroused readers' curiosity : How can watermelon be made into a bucket so that you can eat and drink at the same time? At the same time, it targets people who love food; the two "happy" at the beginning and end emphasize and highlight the joy brought by the watermelon barrel.
2. The cover of a popular article on Xiaohongshu: The cover features a cat holding a "spoon" and a "watermelon bucket" in bright and vivid colors; the complicated-looking watermelon bucket will arouse readers' curiosity about its method , and with the addition of a cute pet, readers will naturally click on the video to watch it.
3. The popular content of Xiaohongshu: the cat is anthropomorphized, and people and cats have "question and answer" interactions, using "cat claws" to explain how to make a watermelon barrel, giving people the illusion that the cat is cooking; "those who like the post call me daddy one by one" will stimulate the readers' competitive spirit and increase the number of likes, forming a conflict with the kitten's final "crying", emphasizing the need to "like" the post, and finally using April Fools' Day to make readers laugh, creating a light-hearted and humorous atmosphere.
4. Comments on popular articles on Xiaohongshu: Most of them discuss the cat's appearance and praise it; many comments jokingly call the cat "Dad" to achieve the effect of a video; the first comment is a "bet" between the blogger and the reader to increase the interaction in the comment area.

Copy homework:

The note inserts the element of pets. Pet-related topics are already very popular, and people who love cute pets will spontaneously click in to watch. Unlike regular food, using pets to make food adds a sense of novelty and gives people a different feeling, which will naturally add a lot of natural traffic and forwarding traffic to the note.

11. Final Summary

1. Node marketing + food experts: Use festival nodes and holiday-related topics to promote the brand, and it can also be used as a joint brand output.
2. Product placement + fitness experts: seize the opportunity that consumers pay more attention to their health, use sports and fitness experts, implant products while teaching, and convey the product name, product selling points, etc. to the audience.
3. Creative eating methods + food bloggers: KOLs create unique and creative new methods to make new foods, thereby stimulating consumers' desire to try. Generally, vertical food bloggers are selected to introduce products through their expertise in their own field and recommend some useful items in the process.
4. Good stuff sharing + fashion expert: KOL combines his or her own style characteristics to recommend his or her favorite things to fans, and often introduce the product selling points and consumption methods. Select fashion experts to share good things with female users who are greedy but afraid of getting fat, thereby increasing users' favorability towards the brand and consolidating word of mouth.

This article analyzes 10 popular food articles and tells the production of these popular food articles. I hope it will be helpful to all brands and Xiaohongshu operators. Remember to forward it to food bloggers and brands around you.