How to create short videos that can boost traffic in your live broadcast room?

How to make profits through this barrier-free live streaming sales method? How to make live streaming more effective? The production of the video before the live broadcast greatly affects the effect we want, so let us learn how to make a short video that will detonate the traffic of the live broadcast room !

1. Preheating the relationship between short videos and live broadcasts

In fact, many people often wonder what the relationship chain between short videos and live broadcasts is. You can refer to the following formula: short video (promotion) + live broadcast (facilitation) = facilitation of conversion. In the formula: short video is equal to promotion and live broadcast is equal to promotion. To put it simply, we will find that short videos have the effect of planting seeds for users, while live streaming has the effect of pulling out weeds for our users. So we say that after the promotion of short videos, it can attract users' attention and at the same time direct traffic to the live broadcast room . Then, in the live broadcast room, after users have a certain interest and desire to buy, they enter the live broadcast room and there will be a promoting action, and through such a circular link, the final purchase will be made. It can effectively realize the final transformation of our products.

The above is the relationship between preheating short videos and live broadcasts. Therefore, we will find that for live broadcasts, preheating short videos are very important. But how can our warm-up short video achieve a satisfactory effect?

2: How to achieve the effect of preheating short video

In fact, the effect that the preheating short video wants to achieve, to put it simply, is to help us spread the word through short videos, while expanding the selling points of our products, and then attracting these users to the live broadcast room to watch and convert. So at this time, what we need to think about is how we can shoot our short videos to achieve such an effect.

Here we share with you four ways to achieve short video effects:

• Show Products

In the video, we need to show our products, extract the selling points of our products, and then present these selling points and the effects they present to our customers intuitively, so that they know what our products are and where the selling points of our products are. Through this perception, we attract users, and then they are willing to click into our live broadcast room to see us explain the product, and then they can be stimulated to place an order.

• Product selling point optimization

When showing products, we need to refine the selling points of our products, and to maximize the selling points of products is to maximize the selling points, or to make a more refined refinement. For example: One of the selling points of the BMW GT is its large space. In order to highlight the selling point, the salesperson directly hid 12 people in the car, which surprised many people and left a deep impression. After opening the trunk, you can move freely inside. The interior space is very large. A 180cm tall man from Northeast China sits in the back row. There is a full three fists distance between his legs and the driver's seat, and two fists distance between his head.

This method can make our customers feel the selling points of our products clearly and clearly, which is the ultimate selling point of our products. In fact, in essence it is also selling our products, but it has been upgraded based on the products being sold. The greater expectation of the upgrade is to allow users to enter our live broadcast room more quickly and be attracted by us through the exaggerated presentation of selling points.

• Scene implantation

Implanting the product to be displayed into the plot is a bit similar to the advertising placement in movies and web dramas. A reversal or a design that fits the plot very well will also make users remember it.

Scene implantation is relatively easy for most people and is also the easiest to shoot. Because it is not that difficult to write selling points, and to express in what kind of environment the product is used. In fact, this way of creation is to allow our users to construct an imaginary space, making them feel that they are also in this space and they also need this product, thereby attracting them to click into the live broadcast room.

• Reverse contrast

The core advantages that need to be highlighted during the live broadcast can be reversed through the warm-up video. For example, the "low price" of Luo Yonghao's live broadcast is a selling point, and the early warm-up video shows Luo Yonghao's failed attempt to bargain, creating suspense.

This method is to show our users the core advantages that we highlight during live broadcasts by shooting warm-up videos. This model appeals to people's curiosity.

Summary: First of all, you need to show the product and let others know what the product is. The second thing is to present the selling points of the product so that customers can feel the uniqueness of your product. Then, place your product in a certain scenario to give users space to think, allowing them to feel that they also need this product, and then click to enter the live broadcast room. The last thing is to capture human nature and psychology, especially curiosity, and then shoot a video that creates suspense.

3. How to choose multiple nodes to publish preheating short videos

How do short videos help our live broadcast rooms at different time points? It is divided into four sections:

1. Daily updates: Use the vertical tags of the account and post some short videos related to vertical industries. This is a relatively normal and stable way of output.

2. Release before live broadcast: Normally, some previews of live broadcasts are released

3. Release during live broadcast: some highlights during live broadcast, so that users can feel that the live broadcast room is talking about this product

4. Release after live broadcast: The release after live broadcast is the editing and presentation of the highlights of the live broadcast room. The purpose of this is that although the explanation of the product in the live broadcast room has ended, our product has not been completely removed from the shelves, and users are informed that they can still purchase it in our product showcase.

Then we preheat the short video release nodes for the following three points:

Normally, it is divided into: three hours before the live broadcast, one day before the live broadcast, and 2-7 days before the live broadcast. The three hours before the live broadcast are for the review period of DOU+; the day before the live broadcast is for the warm-up for customers who have needs and are attracted. They can choose to follow the account to receive live broadcast reminders; 2-7 days before the live broadcast, high-quality short video materials should be used to promote product advantages and highlights of the live broadcast.

IV. Conclusion

The above is what I shared with you today.