Solid info! Tips for writing information flow copy!

I worry about writing creative ideas every day

How to write? How to write?

I have read a lot of similar articles, but what should I do if I still can’t write excellent creative ideas?

Today I will share with you some information flow writing skills and cases that are applicable to the entire industry!

1. Use numbers wisely

In visual marketing, any title involving numbers can always evoke people's first visual effect.

So when we look at things on the street, the first thing we see is numbers. The message it conveys is also more direct, clear and impactful.

01. Single number rhetoric (highlighting the theme, naming the key points)

For example: 5 rules you must know before decorating

02. Percentage rhetoric (visual impact, intuitive expression of content)

For example: Omo laundry detergent effectively removes 99 types of stains

03. Numbers + transition method (creating sufficient contrast)

For example: A child learns English online through Ke Nan training and can actually communicate in simple spoken English in 15 days

04. Continuous data rhetoric (increase effect, deepen impression)

For example: A 50-square-meter house is decorated to look like an 80-square-meter house. Guess how much it cost?

2. Simulation notification

Make your creative more like a notification to users to attract visitors' attention.

A simple way is to add some title prefixes, such as “Notification, Friendly Reminder, Today, It is said that, Now, Start, Finally”, etc., to make users feel that you are providing a useful notification.

01. It is said that:

For example: It is said that mothers in Handan area are using this method to earn pocket money

02. Note:

For example: Attention, those without academic qualifications! The opportunity for office workers to upgrade their college or bachelor's degree for free has arrived!

03. Notice:

For example: Notice: No need to rush to buy Spring Festival train tickets, you can book them here!

3. Special symbols

By using special symbols, you can emphasize the key content or activities of your brand products. The role of special symbols is similar to that of analog notifications and clever use of numbers, which is to attract users' attention and let users see the key content of the creativity at a glance.

01. Use of brackets and quotation marks ( highlighting the subject and locking in keywords)

For example: "Dry Goods" 5 must-read rules for girls to lose weight in summer

02. Normal punctuation usage (stimulating user emotions and paving the way for content)

For example: [Kenan Logistics] Honest moving, place your order now and start moving immediately!

03. Use of interrogative punctuation (to raise questions and generate curiosity)

For example: Can applying lemon on your face really whiten your skin? After applying it, it turned out like this...

4. Create suspense

Given the limited attention span of our audience, how can we stand out from the vast amount of information? In order to increase clicks, using eye-catching titles is the most effective way.

Everyone should know about UC title party, right? Their title uses the "evoking suspense" tactic.

01. Specialized rhetoric (highlighting the key points and whetting the appetite)

For example: The secret of Ke Nan milk tea’s monthly sales of one million is actually this…

02. Transition rhetoric (marketing contrast psychology, increase curiosity)

For example: The 2019 whitening magic tool is actually such a mask

03. Suspense and curiosity rhetoric (stimulating curiosity)

For example: How much is the profit of potato flour franchise? Unexpectedly…

04. Contrast and contrast rhetoric

For example: Ke Nan Technician School tells you the difference between a barber with a monthly salary of 3,000 and a barber with a monthly salary of 30,000

5. Approach psychology

For users, they have no demand at first, but they just click on the ad because they happen to see it is "related to me". There's no way, everyone cares more about information related to him, and you are no exception.

Therefore, if you want your creativity to attract users immediately, “proximity psychology” is definitely a good choice.

01. Emotional proximity:

For example: Learn a little more about information flow every day, and complain less about your boss

02. Similar age:

For example: Early childhood education courses are chosen by mothers born in the 1980s

03. Geographical proximity:

For example: People born in the 1990s in Handan area, please note that registration for the 2019 adult college entrance examination has begun!

04. Professional proximity:

For example: You have been working as an accountant for several years but never get promoted because you lack these 10 essential skills

05. Similar educational background:

For example: A high school diploma can be upgraded to a bachelor’s degree! Don't you know yet?

6. Play the emotional card

Playing the emotional card is mainly suitable for women, because women are more emotional and can use some emotional tones to write creative works.

01. Descriptive rhetoric

For example: travel to the farthest ends of the earth, see the scenery where the sun never sets, and have a love that never ends!

02. Lyrical rhetoric (connecting with users through emotional expression)

For example: 16 traditional craftsmanship embodies the ingenuity of tea farmers!

03. Personification (using task language to infect users)

For example: Valentine's Day confession: Give her beautiful design and a warm home!

7. Create a sense of urgency

"Creating a sense of urgency" means adding restrictions to the opportunities provided in the copy, whether it is time restrictions, price restrictions or crowd restrictions, making the opportunity seem more scarce and urgent.

Users should be made to feel that this opportunity is fleeting, the benefits are also fleeting, and may be lost later, so they may take action more quickly.

01. Time Limit

For example: Ke Nan Decoration Company is offering free decoration design drawings today, and there are 20 places left

02. Geographical restrictions

For example: Don’t you know yet? All parents near Handan have enrolled their children in Ke Nan’s English training class!

03. Crowd restrictions

For example: They both have self-taught undergraduate degrees, so why do they get their certificates faster than you!

The above are the seven tricks for creative writing of information flow. Once you learn these, you don’t have to worry about writing creative ideas, and your mother will no longer have to worry about your hair loss~

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author: Pei Jia

source: Houchang College