Increase followers, promotion, IP building, and Weibo operation skills!

Weibo is a social networking platform with great influence. Currently, the number of active users has reached over 500 million, the number of monthly active users has reached 376 million, and the number of daily active users has reached 165 million.

Some of you may not be very interested in Weibo and don’t use it much, but in fact, Weibo still has a lot of traffic. I personally feel that the current Weibo is not an app suitable for all age groups and consumer groups. It specializes in the entertainment field, such as chasing stars, TV series, or hot topics. Friends who follow UP hosts will pay more attention to it.

We have all noticed that celebrity gossip and explosive news in society are usually released on Weibo. However, very serious events are generally not released first on Weibo, so Weibo is an entertainment-oriented APP, and its target audience is naturally mainly fans of celebrity gossip, so it does not prevent everyone from attracting traffic, promoting, and building IP.

So what should we pay attention to when operating a Weibo account in order to quickly attract more fans?

Today I’m going to share with you some tips on how to effectively increase traffic and followers on Weibo.

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There are three main forms of microblogs:

1. Graphics and text display

2. Video display

3. Headline Articles

1. Graphics and text display

Graphic and text display is the most common form of presentation, similar to the circle of friends.

Users can intuitively understand what we want to express through pictures and texts. There is no way to add a title on Weibo separately. In order to make it more eye-catching, to provide users with better viewing experience, and to bring more traffic through tags, it is recommended that you manually add tags when posting pictures and texts. You can use the #…# format.

For example, this one is a typical graphic format, label + text introduction + nine-square grid.

Please note that:

A. It is best to keep the word count within 100 words. A concise and powerful article will attract users' attention. If it is too long, fans will not have the patience to read it.

B. If conditions permit, it is best to use high-resolution images without watermarks. Remember not to add QR codes or obvious marketing advertisements or other information. At best, they will be deleted, and at worst, your account will be blocked, which will not be worth it.

2. Video display

The rise of short videos will be a major trend in the future, because compared with pictures and texts, short videos are more direct, have a wider audience, and users also prefer this form of expression.

When you post videos on Weibo, it is recommended to post horizontal videos. On the one hand, horizontal videos have a good visual experience and users do not need to flip the phone screen to watch them. On the other hand, this is also supported by the platform because the system will help us choose more accurate channels for delivery, which is not available for vertical videos.

It is worth noting that up to 5 video tags can be added. When our videos are submitted to the right fields, more users will see our videos, and then interested users may follow our account, thus helping us to quickly increase our followers.

3. Headline Articles

Headline articles are a form of expression supported by the Weibo platform. According to statistics,

The average reading volume increased by 152% compared to Weibo, the average interaction volume of blog posts carrying headlines increased by 33% compared to those without headlines, the average number of likes increased by 51%, and the weighted information flow increased by 5 times, which can enable our articles to get more exposure and dissemination.

Therefore, we recommend that you post more headline articles in your daily life.

When we publish a headline article, we can see two settings below the article.

A. Non-fans need to follow the author before reading the full text

This means that if you don’t follow our Weibo account, you won’t be able to read the full text.

We recommend that you check this box, as it can effectively increase the number of fans.

B. Article Reward

The other one is "Article Reward". If we check it, users may give rewards.

After users give a tip, they will receive a private message that we have set up in advance, which will help us increase interaction with fans.

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Operational skills

In fact, there are some tips for operating Weibo to help us increase followers quickly.

They are:

1. Leave a message on hot topics

2. Celebrity reposts and events

3. Active fans

1. Leave a message on hot topics

Participating in hot topics and leaving comments is an effective way to help your account increase its followers.

There are hot topics on Weibo headlines every day, and many people participate in them. We can comment in the comment section of hot topics. When other users are interested, they will like and reply to our comments. The more interactions and replies we have, the higher our ranking will be, the greater the probability of being seen, and it will naturally be easier to gain followers.

2. Reposted by a famous V

Weibo’s core assets are its tens of thousands of UP hosts, commonly known as big Vs with millions of fans. Big Vs have a certain influence on Weibo. The number of likes, comments and reposts cannot be underestimated, and their accounts have higher weight.

If a big V can forward our article, the article will be presented to their millions of fans. When the fans are interested in the article, they will follow our account and become our fans.

So how can we get big Vs to forward our accounts? On the one hand, we need to maintain a good interactive relationship with big Vs, often @ big Vs or leave more messages under big Vs' comments to leave a deep impression on them.

You can also choose paid promotion, but it is generally expensive, so do it within your means.

3. Organize more marketing activities to activate fans.

This is also a common form of interaction used by many companies or individuals, which is a lottery event, such as selecting a few people from the likes and comments and giving them free gifts. It is similar to a one-yuan lottery event. Although the gifts are usually small, people are naturally immune to this kind of lottery event, so it can produce a good interactive effect with fans.

These methods are actually commonly used by many Weibo UP hosts and are also the most effective. If you also use Weibo marketing, you might as well give it a try.

Author: Bu Jingyun

Source: Drainage Xiabu Jingyun