Observe the routines of user operation through treasure hunting apps

By following the four common steps of user operation for treasure hunting apps, the goals of user operation are basically achieved. The focus during this period is: deeply analyze user psychology based on platform attributes and formulate reasonable classification of products.

With the rapid development of mobile Internet , traditional offline shopping can no longer meet the users' demands for convenient and fast shopping. As a result, users' consumption behaviors have been diverted. They are following the unbridled 'white horse' of mobile Internet and enjoying the new experiences it brings that are different from offline shopping. As a result, countless businesses have turned to opening up new markets for mobile shopping. Competition has become fierce and the market has become a red ocean.

How to grab users? Innovation is the only way to save yourself. At this time, a new innovative shopping model has emerged, that is - treasure hunting APP! As for how to play it, I will not elaborate on it. From a product perspective, treasure hunting platforms focus on user operations first. Today, let’s take a deep look at the user operation routines of treasure hunting apps.

1. What to do when a user comes? Give a gift first

When users come to the platform, they must first look around the platform, looking here and there. Maybe the users will leave after a few seconds. How to avoid this situation? You might as well tell users in a conspicuous place on the platform that I want to give gifts right away.

This gift is not given away for free. Please register first. After the user completes the registration and receives a two-yuan red envelope, most users will use it to play treasure hunt on the platform. Why not play for free? Maybe you can win an Apple phone? This is the user's idea, but the product manager who is deeply engaged in user operations has already analyzed it thoroughly.

Purpose: To increase the number of platform registrations, reduce user bounce rate, increase user retention rate , and promote secondary consumption (if a user fails to win a prize for free twice, some users will often try to open their wallets and try again).

2. What if users have doubts? Use a single page to explain

After getting users to stay through the first step of user operation routine, it is not so easy to get users to pay for the game out of their own pockets. Because the shopping model of the treasure-hunting platform is different from the traditional shopping model, it is similar to a lottery, where you spend one yuan to try your luck. Can the platform be fair? Will the platform commit fraud? These are questions that users will think about, so how to dispel user doubts is of utmost importance for treasure-hunting apps.

After the user clicks on the poster to enter the single page, there will be detailed instructions telling the user how to play the treasure hunt, how the prizes are awarded, whether the product is genuine, and other information that the user wants to know. The purpose is to dispel user doubts and establish a trusting relationship

3. Use targeted products to quickly attract users

After successfully attracting users to register and initially alleviating their doubts, the third step is to use targeted products to quickly attract users. What kind of products can attract users? Cutting-edge products and newly launched products. The common attributes of these products are: expensive, high-end, fashionable, and easy to cash out. The homepage of treasure hunting apps is usually placed at the top on Apple phones.

The benefits of using these newly launched and cutting-edge products are: attracting new users and promoting activity. It is important to attract attention. Some treasure hunting apps even put BMW cars on the screen, and users can win a car for one yuan. Although the probability is extremely low, there are still a large number of users watching and participating. What if they win?

4. Use order sharing to enhance user confidence

Treasure hunting apps are different from traditional shopping platforms. When users play treasure hunting apps, luck plays a very important role. Think of the ancient battles, where one general’s success comes at the cost of thousands of lives. But here, when one person wins the prize, everyone else is sad. 99% of users participating in an order cannot get the product. It’s okay once, but after failing several times or even dozens of times, will users still have the confidence to continue playing? So the user operation routine of treasure hunting apps reappears. This routine actually uses order sharing to boost user confidence.

Purpose: To enhance user confidence, indirectly achieve the purpose of word-of-mouth communication, retain users who want to leave, and further dispel the doubts of new users.

By following the four common steps of user operation for treasure hunting apps, the goals of user operation are basically achieved. The focus during this period is: deeply analyze user psychology based on platform attributes and formulate reasonable classification of products. For example, if a user needs a frying pan, he will go to a traditional e-commerce platform. You can’t put soy sauce, underwear, pressure cookers and other products in the classified products of a treasure hunting app, right? If the user doesn't win the lottery, doesn't that mean the family doesn't even have to cook?

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @王雪华 Compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting!