3 key points to quickly increase followers on Xiaohongshu, recommended to save them!

In the past few days, I have looked at no less than 500 Xiaohongshu accounts, and 90% of them are not up to standard. Basically, the problems are similar. This is precisely the reason why many Xiaohongshu accounts find it difficult to increase their followers quickly.

There are mainly the following situations where it is difficult to quickly increase the number of followers:

1. The account has no overall positioning or the positioning is confusing. 2. The content is too aesthetically pleasing, putting the cart before the horse. 3. Unreasonable data intervention

I will explain the above content one by one. I guarantee that you will want to collect it after reading it~~~

As far as the operation of Xiaohongshu is concerned, it is similar to the operation of Baidu personal website. The collection, ranking, and search display of notes are similar to Baidu. From the perspective of positioning, Xiaohongshu is like the Baidu of the fashion and lifestyle industry.

1. Xiaohongshu Platform VS Baidu

Each independent account on the Xiaohongshu platform is equivalent to a personal website, and the notes under each account are equivalent to independent pages or articles on the website.

When Baidu website building was popular, people who operated websites were called webmasters. Now, people who operate Xiaohongshu are called bloggers.

On the Internet, all content that Baidu can include is indexed and distributed through keywords. Every content that a user wants to find and search preferences are tracked and managed by the browser through cookies.

In addition to distributing content through search keywords, Xiaohongshu also distributes content to each individual through machine algorithms. Therefore, this determines that the two largest traffic entrances in Xiaohongshu are mainly: search + recommendation.

Every account on Xiaohongshu, like Baidu’s website, has account weight, and the quality of operation directly determines the account weight.

The level of weight directly affects the ranking and traffic of the notes. In this respect, the rules of Xiaohongshu and Baidu are very similar.

The understanding of weight can be compared to Zhihu salt value

Account weight is equivalent to Ant Sesame Credit, which is the criterion for Xiaohongshu platform to judge the quality of each account. The only difference is that you can see the specific value of Ant Sesame Credit, but you cannot see the weight value of Xiaohongshu.

In Baidu's weight system, websites with high weights have their content indexed almost instantly, and their keywords are ranked higher.

The same goes for Xiaohongshu.

Which user behaviors determine the weight of Xiaohongshu?

Interactions such as note content contribution, clicks, comments, reading notes, and purchases are closely related to weight.

The Baidu weight PR value of Xiaohongshu’s official website is 7

Therefore, maintaining the account properly and improving its weight are the basic skills for operating Xiaohongshu!

Secondly, it is not easy for many people to find patterns in the recommendation algorithm, so the traffic brought by note search becomes particularly important.

Therefore, layout keywords in your notes and make each keyword become your entry point for obtaining search traffic. Every time you write notes, you should pay attention to embedding keywords.

2. Is it not possible to take notes casually? Why is positioning necessary?

Positioning is very important. It is the top-level design of an account at the very beginning of operation. It is like a few brothers starting a company. The most important thing is not to start making money right away, but the equity distribution issue, otherwise there will be a lot of trouble in the end.

The first step in positioning is to make it clear which content to output and which content not to output. Don't write everything.

First of all, from the fans' perspective, it is not easy to write a good note and the traffic explodes. There is no doubt that at this time, in addition to liking and interacting, users will definitely go to the homepage to see what similar content you have written.

If he sees that your homepage is all about skin care, he will most likely pay attention to it, because these contents are equivalent to a systematic book that helps him solve problems from different dimensions.

But if he sees that the content of your homepage includes skin care, makeup, store visits, fashion, and everything else, it would be like a book with the first chapter talking about history, the second chapter talking about mathematics, and the third chapter talking about romance, which is disorganized.

People who might have followed you will just skip over you, and your follower growth rate will slow down.

So in order to increase your followers, you think hard, take pictures carefully, and cut out pictures attentively, even using a SLR. However, you can only make up for the traffic panic caused by insufficient positioning in other places.

But this often also raises another related issue, which we will discuss later.

Relatively vertical account

I randomly flipped through a vertical account and you can see that her content basically only has a title and almost no text.

12,000 fans have more interactions than many other accounts.

As for her low number of fans, if she also wrote some articles, the data would definitely be better!

Secondly, the content is not positioned, or the positioning is not vertical enough. The fans who follow you originally have expectations of you and hope that you will continue to update the content they want to see, but you end up updating in another direction next time.

After going through this several times, your fans will see that you are fickle and act like an unfaithful scumbag. Once they are disappointed, they will unfollow you and break up with you.

You said that you originally thought that you could appear omnipotent by doing this, but in reality it did not end well. Instead, you were left with a bunch of zombie fans who had given up and neither liked nor interacted with your posts. It was just a bunch of Arabic numbers. Thirdly, for vertically positioned accounts, the Xiaohongshu platform will also label your account.

Every time you post something, it will be pushed to precise fans with similar tags.

For accounts with confusing positioning, the platform doesn’t know what content your account is outputting, so it simply tags them with several labels and pushes them randomly, attracting inaccurate fans.

There’s no way the interactive data can look good.

It's like you told the matchmaker that your requirements for a partner are very broad, as long as he's a living man, but in the end a bunch of types you don't like at all come along. You say, can you blame the matchmaker for being single?

Fourth, the most important thing about positioning is to solve the competition problem in marketing.

There are so many bloggers on the Xiaohongshu platform, and it is harder for users to choose their favorite blogger than to choose a wife. If your account has no positioning, the differentiation will not be obvious enough.

How can people remember you? So your account is just like that, not outstanding.

Positioning is a tool to occupy the minds of users. Users will know what you are talking about and what style you use at a glance.

For this reason, some smart bloggers have given their accounts a personal character in order to make their positioning more three-dimensional.

Those male bloggers who look a bit effeminate have some special actions at the beginning and end of their videos, all in order to deliberately complete the portrayal of their personalities and strengthen their positioning.

Think about your favorite bloggers. Which one can’t you clearly describe?

3. Is it worth the effort to design beautiful pictures?

The overall community style of Xiaohongshu is designed to serve the aesthetic tastes of women. At least for a straight man like me, it is quite pleasing to the eye.

However, Xiaohongshu advocates the authenticity of the content. Basic modification of pictures is acceptable, but if they are used as the focus and modified too much, they will lose their authenticity.

Just like you might remember a book that taught you something but whose cover and wording weren't very fancy. But it is hard to think of a beautiful magazine.

This is also confirmed on platforms like Taobao, which grab users' attention through product main pictures.

Compared to the overly exquisite pictures in the past, people are now more willing to believe the main picture of a village kid holding a treasure. After all, you all have experienced the buyer's show and the seller's show.

The same applies to the design of Xiaohongshu note pictures. Don’t put the cart before the horse.

4. Can Xiaohongshu accounts cheat data?

Xiaohongshu has always been relatively strict in cracking down on data manipulation, but from a professional operation perspective, if the account weight is good, reasonable data intervention can be icing on the cake.

But it does not mean that brushing data can become your magic weapon for getting orders. Not to mention that there are not many advertisers with a lot of money these days. In fact, blindly brushing data can easily cause problems with your account weight.

If you have become addicted to brushing data on your account like smoking opium, then there must be something wrong with your operations.

Taking luck as strength is foolish in itself.

I am not against brushing data, but it must be based on the premise that all aspects of your account are up to standard.

Finally, all operations cannot be achieved overnight. If you can delay gratification appropriately, reduce the pleasure of immediate feedback, take fewer orders that do not match your account, and reasonably intervene in the data.

Xiaohongshu is still very worthwhile for you to use, because based on my understanding of the Internet over the years, Xiaohongshu still has at least one year of bonus period.

When everyone is complaining that it is difficult, losing confidence and wanting to give up, it is the opportunity for those who work hard to rise.

The above is all. I wish you wake up from your dream and receive a lot of orders from your Xiaohongshu mailbox.

Author: Okawa

Source: Okawa