Ezhou SEO training: page template updates, 404 page usage and redirection issues are all Xiong Zhanghao page transformation comparison

When configuring the Xiong Zhang account, you first need to convert the Xiong Zhang account page. This is a necessary process for every website to access Xiong Zhanghao, and we are glad that there are many open source system plug-ins on the market.

Ezhou SEO training: page template updates, 404 page usage and redirection issues are all Xiong Zhanghao page transformation comparison

This makes it easy to modify the pages of the Bear Paw, but occasionally we run into serious problems because of the many small details.

The Xiong Zhanghao page transformation mentioned here is not a basic modification of the page code, but a problem with the verification tool after the Xiong Zhanghao verification:

1. Robots.txt file

In the early days of Xiong Zhang’s launch, a large number of accounts faced an embarrassing problem. Obviously, Xiong Zhang's configuration is successful and there are no pages to include. This caused many webmasters to question the role of Xiong Zhang, formally known as the role of Xiong Zhang, and formed a certain negative impact.

Baidu officials were helpless, as it was simply because the robot was set up incorrectly. txt, which causes Baidu spider to be blocked and unable to effectively crawl data.

As a result, authorities restructured the rules of the crawler robot protocol. As long as the website does not require a special shielding directory, Baidu recommends not setting this file in the root directory.

2. Page template update

During the website construction process, we occasionally need to make some small adjustments to the website template, such as modifying the use of H tags, etc. However, if we neglect it a little and call the template without bear claws in the early stage, it will cause serious problems, such as:

(1) If the template is used incorrectly without making page modifications, the data submitted by the website will fail and cannot be effectively included.

(2) Improper use of the unmodified time factor template results in the inability to accurately identify the original content of the page. When faced with a real-time acquisition, the original rights and interests are often lost.

(3) For any URL of the content page, the canonical tag is not configured correctly, which causes search engines to crash because of incorrect operation pointing to the official homepage.

3. Use of 404 page

We know that in the early stages of Xiongzhang page conversion, we often create some pages for testing, wait for full conversion, and delete them. In this process, due to improper operation, Baidu can easily include these wrong pages.

So the webmaster would remove those pages and return to 404 Not Found. Everything is working fine here.

What is particularly silent is that some customers habitually use robots to block these pages. txt, which creates a problem. Even if you complain about Baidu snapshots, Baidu will not delete the content.

The main reason is that the robot protocol protects Baidu spiders from crawling deleted pages and returns a 404 status code.

4. Redirection Issues

If you have done the bear'spaw modification after the https modification, then you need to redirect http to https and perform https license authentication on the Baidu search resource platform.

Otherwise, it is easy to cause data submission failure and be included in a large number of duplicate pages.

For some so-called experienced people, in order to increase the weight of the bear's paw, they occasionally use some leading domain names to do 301 redirection. This is an unstable strategy. If the preemptive domain name is punished in advance, it will easily lead to the spread of negative factors and seriously affect the normal search rights of Xiong Zhang.