360 search advertising promotion URL setting optimization tips!

What are the requirements for setting the display URL and access URL?

For the display URL, its primary domain name must be consistent with the domain name of the website promoted by the account. For the access URL, please make sure that it is a page that can be normally accessed on the website promoted by your account, and point to a web page containing the information provided in the promotion results, otherwise it may not pass the review.

Tips for setting access URL?

The choice of access URL will directly affect your promotion effect. Whether netizens stay on your website and browse your product information, and then generate conversion behaviors such as consultation, registration, and reservation, depends largely on whether the page pointed to by the visited URL can attract netizens in terms of content and form. The choice of access URL varies according to the creativity and keywords. We recommend that you take netizens directly to the page containing the information provided in the promotional information. If netizens cannot find relevant promotional content immediately after entering the website, they will most likely exit the website immediately. In particular, if you mention specific product information and promotional content in your creative, make sure that this information is directly included on the web page pointed to by the access URL.

Tips for displaying URL settings?

The display URL is the last URL that Internet users see in your promotion results. In general, it is recommended that you use the full domain name of your website as the display URL. This will not only enhance netizens’ trust, but also facilitate their memory and deepen their impression of your website. In addition, the proper use of capital letters, especially the first letter, can help netizens identify the meaning of the domain name more quickly, deepen their impression of your website, and distinguish your website from other websites, thereby helping you improve the click-through rate and quality of your keywords.

What are Display URL and Visit URL?

The display URL is the last line of URL that netizens see in your search promotion results. The setting of the display URL will not affect netizens' actual visit to the website. The access URL is the website page that netizens actually reach after clicking on your promotion results. The choice of access URL should vary according to the creativity and keywords. To ensure the promotion effect, netizens should be taken directly to the web page containing the information provided in the promotion results.

The system prompts that the access URL cannot be opened. What should I do?

To ensure that your promotional information is immediately effective and to avoid ineffective spending, the system will regularly check whether the access URL in the promotional information can be accessed normally, and will reject promotional URLs that cannot be connected. When you find that the promotion information (keywords/creatives) prompts "Access URL cannot be accessed", please first check whether the access URL can be accessed normally - it is recommended to test whether the web page URL can be opened normally in multiple regions of the promotion: 1. If it is indeed not possible to connect, please contact your company's colleague responsible for website maintenance as soon as possible. 2. Due to factors such as region and network connectivity, sometimes a URL that you can access normally may be judged as "inaccessible" by the system. Please contact your marketing consultant to resolve the issue in a timely manner.

Why can my URL be accessed normally, but the system prompts "URL cannot be accessed"?

After you submit your creative ideas and keywords, the system will determine the connectivity of the URL links. If you find that the URL you filled in is inaccessible, the system will prompt "The URL address you submitted is inaccessible, please check the creative URL address." Because the connectivity of a URL is affected by factors such as region and network connectivity, sometimes a URL that you can access normally may be considered "inaccessible" by the system. If you encounter such a situation, please contact your promotion consultant to solve it for you in time.

Why did I change the target URL of a keyword and it showed success, but after clicking it, it is still the old one?

The keyword URL will take effect online about 10 minutes after it is modified. If it is still the old URL, please contact your marketing consultant.

What is the URL wildcard function and what is its role?

Function description: Allows customers to insert specific wildcards in the "click link" to facilitate the identification of keyword ID, creative ID, promotion group ID, promotion plan ID, and click device type.
Function: When a creative is clicked, the corresponding wildcard identifier in the access URL will be replaced by the clicked keyword ID/creative ID, etc.

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