I wonder if you have ever encountered this situation? I spent 10 hours writing the article, but because the title was not well chosen, the number of readers was terrible.

I don’t know if you have ever encountered this situation: you came up with dozens of titles, but your boss kept telling you off, and in the end, none of them were used!

Titles are not a job for humans, only us, the public, are tortured by titles over and over again. Every time I finish writing an article, I worry most about it being rejected by my boss, and I am most afraid that the title that passes the review will not receive many clicks from users.

Alas, I am talking too much and am in tears!

Recently, I have read thousands of titles from well-known big accounts and picked out the latest titles from 10 big accounts. I would like to help you deal with the trouble of choosing titles.

The number of readings and likes corresponding to each title here is very obvious.

See which title strikes you the most!

1. Mi Meng

Speaking of the title, we have to talk about Mimi Meng. Maybe you don’t agree with her values, or even disagree with them, but you must read her titles. Many titles directly hit the user’s G-spot and trigger clicks.

01. Say half the words

1. True love warning! The other party's nonsense is being typed...

Read 10W+ Like 11312

2. When a box of condoms fell out of my bag...

Read 10W+ Like 15628

02. Contrary to existing cognition

1. There is one thing that is more exciting than going to work tomorrow! ! !

Read 10W+ Like 15265

2. Shocked! I ate like this during the National Day and lost 20 pounds!

Read 10W+ Like 26600

3. How to maintain the feeling of love after marriage? Having an affair with my husband!

Read 10W+ Like 16918

03. Understand the user’s current pain points

Notice on the extension of National Day holiday

Read 10W+ Like 17315

It is said that when writing titles, Mimi Meng first eliminates those angles that are easiest for ordinary people to think of, and then writes about angles that are difficult for users to think of.

It cleverly uses psychological knowledge, exploits human weaknesses, leaves words unfinished, goes against common sense, and arouses user curiosity.

2. Article 1

01. Stories are always tempting

1. They have lived in a small village in Hong Kong for 10 years with no internet, no public toilets, and no shops. They are very happy every day.

Read 10W+ Like 195

2. She is the most legendary paparazzi, capturing countless celebrities’ private moments

Read 10W+ Like 413

3. A Hong Kong prop master was sentenced to prison for making fake banknotes too realistic

Read 10W+ Like 592

A title is a story, telling about a past or legend, which makes people want to find out more!

02. Identity Conflict

The normal perception is that people of certain identities and age groups do things at corresponding times, but when the identity and age do not match what is done, it will trigger users' desire to find out more.

1. Chinese people born in the 1990s have already started making wills

Read 10W+ Like 508

2. A single man turned his 130-square-meter rental house into a sexy single apartment

Read 10W+ Like 338

One is a master at telling stories in titles. At the same time, he likes to use identity and cognitive conflicts to arouse users' curiosity and click to open.

HUGO

Hot spots carry their own energy, so naturally we need to take advantage of them. Not only articles but also titles should be leveraged! HOGO, the fruit sister, has achieved the ultimate. When you open HOGO's articles, most of the titles are taking advantage of hot topics.

01. Hot people are good for taking advantage of the situation

1. Leverage on hot figures

Cui Yongyuan: Don’t let your children go in smart and come out dumb!

Read 10W+ Like 4300

This tweet takes advantage of the recent hot topic Cui Yongyuan, but in fact the content of the article is not very relevant. However, by borrowing the words of popular figures, the click rate of the article was greatly increased instantly.

2. The ones who feel the most sorry for Fan Bingbing and others’ comebacks are them

Read 10W+ Like 40297

3. Taking advantage of the recent hot topic Fan Bingbing and expressing their own stance

Zhang Yuqi: Fuck you, I have money

28858

Taking advantage of the current hot figure Zhang Yuqi.

02. Leverage celebrities

1. Feng Tang's letter to his daughter: Being strong enough to be a bastard is more important than anything else

Read 10W+ Like 3649

By leveraging the celebrity Feng Tang, the readership has been greatly increased.

2. After seeing Huang Lei's daughter, I realized how powerful children who have seen the world can be.

Read 10W+ Like 11782

Taking advantage of Huang Lei's daughter, users' interest in reading is increased.

Well-known figures are well-known and attract a lot of attention, while current hot figures may be at the center of events and are being discussed by people. Adding them to the title can meet users' recent attention needs. Increased user conversation topics.

4. Girl Rabbit

01. The dialogue is direct enough

1. “It’s my first marriage, I don’t have much experience…” Hahahahahahahahahaha or or or

Read 10W+ Like 13503

2. "During the seven days of National Day, I met seven girlfriends." This scumbag's self-narration went viral on WeChat Moments

Read 10W+ Like 13024

3. "I earn 4k a month, and my boyfriend earns 15k a month, but I despise him because he's a delivery man"

Read 10W+ Like 18046

Paraphrased information is inevitably difficult to express or understand. You can just borrow the protagonist's words directly, or imitate the protagonist's tone of voice. It is simple and rough, and can make the point clear.

Give the choice to users and let them make their own decisions instead of encouraging them to click to open. Users will instead click to view based on their own opinions on the content of the conversation.

02. Do you want to know the secret behind it?

1. The chat records between the biological mother and daughter were exposed. Hahahaha, I want to run away from home after reading it!

Read 10W+ Like 12495

2. What size should I wear if I am 165cm tall and weigh 120kg? I cried when I saw the seller's reply...

Read 10W+ Like 3315

3. Comparison table of quarrel characteristics across the country in 2018. I burst out laughing at the end. Hahahahaha

Read 10W+ Like 5340

The report mentioned the result of the incident but not the cause, so people can't help but wonder what it was about.

03. Take advantage of current hot topics and make your views clear

1. Wang Yuelun is suspected of cheating, Li Xiang swears and angrily replies: How important is knowing the limits in marriage?

Read 10W+ Like 7728

2. Yao Chen and Ma Yili knelt on the ground and cried: Life is so damn hard for women!

Read 10W+ Like 11161

Everyone is already very clear about some hot events. What users are concerned about is your stance on hot topics. If you state your opinion directly at this time, it may attract users to click to view. Users want to know what information you use to prove your point.

5. Uncle Tongdao

01. It is about “you”, stimulating users’ desire to compare and vanity

1. Are you one of the zodiac signs that will make a comeback in October?

Read 10W+ Like 1902

2. Five major sects of the twelve zodiac signs! Are you the head?

Read 10W+ Like 1589

When you get your graduation photo, do you look for “yourself” first? The same is true when looking at article titles. Users like to read stories that are related to "themselves" the most.

Although both are designated users, there is a difference between using "you" and using a certain type of people, just like celebrities. The opening rate of the title using "you" in the same public account is higher than that using "a certain type of people".

You can look up Uncle Tongdao’s tweets for details and make a comparison. When using "you" in the title, users unconsciously put themselves in the title.

6. Autohome

01. Analogy, more three-dimensional

1. Spend little money to accomplish big things! With the money of a domestic SUV, you can buy an Audi SUV

Read 10W+ Like 320

In order to illustrate the cheapness of the car, the low price of domestic cars is directly used, and the cheapness of Audi cars is also highlighted, so users can see it clearly at a glance.

02. The shock of data

1. Volkswagen is fighting hard! The price of this new car is 100,000 lower than estimated! ! !

Read 10W+ Like 1063

Numbers are the most concise and intuitive way of expression. Words cannot explain the problem, but once numbers come out, everything becomes clear.

03. Emotional grafting

1. Wuling Hongguang encounters a PK with foreign magic cars. After watching it, everyone says that Chinese people really understand cars!

Read 10W+ Like 1492

Transfer the competition between cars to the competition between countries. Just ask users whether they are patriotic. If they are, they will buy domestic products. This will stimulate users' sense of national pride and guide them to recognize domestic cars.

7. Know about cars

01. Maybe it’s different from what you think

1. The more traffic jams there are, the more fuel you save! These cars only cost three cents per kilometer!

Read 72927 Like 396

The normal perception is that the more congested the traffic, the more fuel is consumed. However, seeing that the more congested the traffic, the more fuel is consumed is inconsistent with the user's original perception, so they can't help but click to check it out out of curiosity.

02. Hit the user's pain points

1. At 50 cents per kilometer, these SUVs worth hundreds of thousands of yuan have a 200% turning rate!

Read 98617 Like 470

2. Less than 30 cents per kilometer! The 3 most fuel-efficient cars under 150,000 yuan, everyone who buys them will make a profit

Read 10W+ Like 422

One of the most important issues for car users is fuel consumption. The lower the fuel consumption, the better. The title starts from the pain points of car buyers. When users see that it is a problem they care about, their willingness to click will naturally increase greatly.

8. Daily Eclipse

01. Titles also have temperature

1. "Butter pancakes are sweet, tears are salty"

Read 10W+ Like 2567

2. No matter what kind of life you live, you still have to learn how to make fried rice

Read 10W+ Like 3670

3. Others care about where you go on National Day, but I only worry about whether you eat well.

Read 10W+ Like 5391

What I'm talking to you about is not food, but feelings, it's that simple. The title also has warmth.

9. The Crow Movie

01. Data speaks volumes

1. 9.4 super high score! I thought I would lose all my money, but this movie deserves the win in both box office and reputation...

Read 10W+ Like 2557

2. Douban 9.0, I wanted to kill the male protagonist and my past self about 200 times...

Read 10W+ Like 3267

Data expression is intuitive, and how good it is can be explained with data. What kind of mood is it? Use data to explain.

02. Playing hard to get

1. Want to see something exciting? Sorry, I don't recommend this new movie...

Read 10W+ Like 5306

2. Bloody, cruel, and realistic. If you don't have the patience, don't watch it.

70486 1402 (two)

The ancients often used provocation in military affairs. Isn’t coming up with a title also a tough battle? Tell users not to click on it, but instead stimulate their curiosity and click to open it for a better view.

03. Change the angle to arouse curiosity

1. Would you all give the best actor 5 stars? I want to give five stars to the story behind it...

100,000+ views 3,317 likes Find different characters’ footholds to arouse users’ curiosity

2. Shoot! No shooting! Still afraid! How awesome is this tangled Hong Kong film?

Read 82481 Like 1068

The result was mentioned but the reason was not, which makes people worry. What exactly is it like? Click to take a look.

10. Visual Signs

01. The story is addictive

1. He was once a Chinese that the United States feared, and his true identity was hidden for 30 years. Today, he can finally tell his secret.

Read 10W+ Like 12254

2. Desperate blind dates, high-risk pregnancies, beating up mistresses: Compared to them, you and I are weak.

Read 10W+ Like 12826

Here, everyone knows who the protagonist of the story is as soon as the name is mentioned, but starting with the protagonist's story experience is more likely to attract users to click to open the story. If the name is given in the title, users will be less likely to click to open and view the content because they know the protagonist!

02. Curiosity is not limited to children

1. Why did everyone want to marry him in Hong Kong in 1987?

Read 10W+ Like 8325

2. He knelt down to her three times in public at the train station. This candid photo brought me to tears.

Read 10W+ Like 12539

3. She made a wedding dress for herself and confessed in front of thousands of people that night: "This time, I don't want to miss you..."

Read 10W+ Like 3857

Why is this the case? The title tells us the circumstances of the event, but who is the protagonist? You really want to click and take a look at what you have experienced.

03. Data is the most straightforward

1. 2,000 per month to serve more than 1 million people, this is the most heart-wrenching candid photo during the National Day holiday

Read 10W+ Like 17847

2. 39-year-old Deng Chao lost 40 pounds in two months: How much is it to be hard on yourself?

Read 10W+ Like 6768

The data speaks for itself, simple and intuitive. Are you shocked after seeing the data?

04. People love to watch conflicts

1. Parents’ group chat records exposed: Sorry, if you have money, you will be kicked out of the group chat

Read 10W+ Like 3792

2. When the holiday was over, he let his wife sit in the passenger seat, but left the trunk to his parents... I was silent after reading this...

Read 10W+ Like 5026

How could this happen when it conflicts with our existing cognition? What's going on? You must take a look!

Different accounts have different title styles. Here we mainly share the title styles of 10 well-known accounts. The most common ones are as follows:

1. Don’t finish talking, arouse users’ curiosity

2. Anti-common sense and anti-cognition, causing identity and cognitive conflicts

3. Understand the user’s current pain points

4. Tell a story. A title is a life story.

5. Leverage on famous people

6. Leverage on hot figures and hot events

7. Quote the dialogue directly, simple and direct

8. Presenting data is more direct than words

9. It is about "you", which stimulates users' desire to compare and vanity

10. Divert attention and change concepts

11. Use provocation to play hard to get

12. Play the emotional card, the title also has warmth

There are many more tricks for coming up with titles than just these. The rest is up to you!

Source: Micro Interaction