WeChat Mini Program Operation, How to Improve Mini Program Retention Rate?

Although mini programs have fission capabilities and rely on WeChat's 1 billion users to generate a large wave of traffic dividends, the "use it and leave it" feature of mini programs means that if your mini program is not high-quality, the traffic will only be fleeting. The key is to achieve fission, increase repurchase rate and retain users. After all, the cost of developing a new user is much greater than that of maintaining an old user.

In order to retain high-quality users, you can use official accounts, communities, template messages, emails, text messages, apps and other channels as user relationship management tools. Here are a few important ones:

1. Official account + mini program, dual combination

The official account and the mini program complement each other in terms of information and functions. After the mini program is linked to the official account, it will push template messages to notify the users who follow it, guiding them to follow and use the mini program. Moreover, the bottom menu of the official account can be used to set the entrance to jump to the mini program, and the mini program card can also be inserted in the article to jump, so there is no question of whether to choose the mini program or the official account.

For users from other sources, you can guide them to follow official accounts by setting up welfare activities within the mini program, add them to mini program user groups, and carry out refined operations.

2. Community + Mini Program, Community Sharing

Social fission is undoubtedly the most popular traffic generation model at present. Communities are the second most important source of sharing fission among mini-program users. In addition to being the main channel for mini-program promotion, group sharing is also one of the main fission venues officially set by WeChat. Of course, in addition to fission traffic, it is also necessary to cooperate with activities within the mini program to keep users longer, such as group buying, bargaining, coupons, single product coupons, limited time purchases, etc. Learning from Pinduoduo's model can increase the exposure and return rate of the mini program.

3. Other channels + mini programs to establish strong user association

Give small gifts and ask users to fill in relevant information such as phone number, email, QQ, home address, etc. by filling out a form. After obtaining the information, you can push some preferential/industry information to users via SMS, EDM, etc. However, remember not to obtain too much information at one time in the form, which will cause user disgust. Ultimately, a deeper connection with users is established through physical prizes, making users feel that they are not really "using it and leaving". User information obtained at a high cost is generally used to retain users of high-value products.

Guangzhou Jimifeng Technology Co., Ltd. is a comprehensive network company integrating WeChat development, WeChat applet development, applet development, applet development and operation, applet development and operation promotion and Guangzhou brand promotion. （TEL:15915862505）.