How to improve WeChat search ranking? Three tips to help you get WeChat search ranking

When it comes to search engines, everyone used to say: Baidu, Google, Sogou, and 360.

In 2021, these traditional methods will gradually become standard for large companies.

I asked many friends around me, and basically they all said: Baidu, WeChat, and Toutiao. Bosses who value their brands will also add Zhihu and Xiaohongshu. . . . There are also vertical platforms such as What’s Worth Buying.

In the search field, especially in PC search, Baidu's dominant position remains unshakable. "Baidu" is even a catchphrase for many people.

But in mobile phone searches, WeChat Search relies on its inherent social advantages to catch up and is far ahead. Integrates traffic, brand and transaction.

Search everything, connect everything, trade everything.

WeChat is moving forward in the direction of "searchization".

02. WeChat search

This can be seen from the establishment of the Search Application Department of WeChat in April 2017.

Initial WeChat Search

Let’s go back to March 28, 2011, when WeChat 1.1 for Android was released.

The functions and interface of this version are extremely simple, with a large chat aggregation page and three inconspicuous small icons in the upper right corner of the page. Search is one of them. It supports address book and conversation list searches. To put it simply, it is a tool for finding people.

At that time, no one thought that this small function would grow into a behemoth that even a super search engine like Baidu would have to pay attention to. Of course, this is a story for later.

More than just connecting people

While those coveters and observers were still speculating on WeChat's ambitions, WeChat had already quickly released two major updates and walked away, leaving behind a scene of amazement and panic.

In September 2014, WeChat search supported searching for several types of content, including public accounts, public account articles, and favorite content.

In January of the following year, WeChat search also supported searching for content in Moments and nearby restaurants. For the first time, the strategic intention of "content distribution" was presented.

The turning point for WeChat search came in 2017

A major event happened in the fourth month of 2017: the WeChat business group adjusted its structure and established a search application department. It supports searching for mini-programs, novels, music, and emoticons, and accesses content within apps including Sogou, Zhihu, and WeChat Reading.

WeChat search opens a new era of search

On December 11, 2019, the official WeChat public account of "WeChat Search Open" announced that WeChat search was officially upgraded to "WeChat Search".

At this point, WeChat’s content ecosystem is becoming more and more complete. It can be said that from text to pictures to videos, from authoritative encyclopedia endorsements to interactive questions and answers, and even experience-based sharing, yes, our favorite emoticons can be found everywhere. WeChat has already laid out almost every aspect.

WeChat search can now not only directly search more than 20 service contents such as Moments, official accounts, mini-programs, circles, games, music, reading, encyclopedias, emoticons, commodities and even medical consultation, but also integrates Tencent products such as Zhihu, Sogou, Tencent Video, WeChat Reading, JD.com, etc., and accesses content resources including ZAKER, Zhihu, Douban, etc.

Compared with the isolation of content in the PC era, WeChat can search for content, businesses, tools, and various other searches all at once.

In particular, the existence of WeChat Pay provides one-step convenience for WeChat search monetization, which is the nuclear weapon in traffic.

There are a lot of opportunities for commercialization and land grabbing when searching on WeChat. Optimization based on WeChat search may bring unexpected benefits. Whether you want to use WeChat search to attract traffic for yourself, or your company wants to use WeChat to further enhance its brand influence and product sales.