Douyin training: How to make a live broadcast warm-up plan?

For newbies doing live broadcasts, they don’t need to be anchors like Luo Yonghao and Chen He who have their own halo. A simple warm-up before the broadcast can attract a large number of people to the live broadcast room.

Newbies doing live streaming need to make a live streaming warm-up plan in advance to attract more people into the live streaming room and increase the popularity of the live streaming room.

So, how to do the live broadcast warm-up plan?

After watching the live broadcast preheating preparation sharing of Douyin Creator Academy, Meng Da summarized the following live broadcast preheating plan for friends. Friends who don’t know how to do live broadcast preheating, be sure to watch it carefully!

1. Fill in the broadcast time notice on your personal homepage

Fill in the broadcast time preview on your personal homepage, such as: live broadcast at 8:00 p.m. this Friday, live broadcast at 12:00 p.m. this Saturday, etc., tell the audience and fans your live broadcast start time, let the audience and fans know your broadcast habits in advance, and enter the live broadcast room at a fixed time.

2. Release a short video before the broadcast

Release a short video 2-3 hours before the broadcast, and announce the broadcast time and content in the live broadcast copy to attract viewers and users to enter your live broadcast room. If you are broadcasting live when viewers are watching your short video, they can directly enter your live broadcast room through your avatar.

Note: At the end of the short video to warm up the live broadcast, leave suspense to attract users to the live broadcast room to find out what's going on. Or say at the end: I’m live streaming, come in and see me. Both can play a good preview effect.

3. Live Dou++ delivery

You can put Dou++ in the live broadcast room and pay to help preheat the room. You can choose the attributes of the audience you want to attract. Appropriate live broadcast room dou++ delivery can bring good warm-up effect.

4. Welfare temptation

Before the broadcast starts, you can tell fans that fans who enter the live broadcast room in advance can get small gifts, and reveal the attribute value of the small gifts, which can increase the enthusiasm of fans.

5. Share the live broadcast room QR code

After the broadcast starts, share the QR code of the live broadcast room to your circle of friends or other social platforms, so that more people can see your live broadcast room and enter the live broadcast room, thereby increasing the popularity of the live broadcast room.

Mastering these live broadcast warm-up methods can effectively attract traffic to the live broadcast room! Of course, live broadcast preheating is only part of the operation to increase the popularity of the live broadcast room. If you want to know more ways to increase the popularity of the live broadcast room, long press to identify the QR code below, add Mengda WeChat: yu1508305911 (Note: live broadcast preheating) and chat privately to get more details!

In addition, if you want to mobilize the atmosphere of the live broadcast room and improve the conversion of the live broadcast room, you also need to master the live broadcast interaction skills, live broadcast selling methods, control the live broadcast rhythm, etc. We have compiled these dry goods into an information package. Friends in need can chat with Mengda privately to receive it!

Live broadcast operation practical information package

The above is the content of the live broadcast warm-up plan we shared today. Next, we will share with you some practical knowledge related to Douyin.

When you have a small fan base, don't rush to sell products. The most important thing about the Internet is not the tools, but the user's thinking. What users like and care about is the most important.

Fans can unfollow you at any time. If the live broadcast warm-up plan is filled with advertisements all day long and the content is of poor quality, the account will lose followers at an alarming rate.

Since 2019, Douyin has cracked down on big V accounts, and many malicious advertising accounts have been restricted and banned.

Douyin encourages companies to cooperate with Douyin officially to obtain more advertising revenue, which is the normal business strategy of the platform. Therefore, after finally accumulating enough fans, you should be more careful when converting them into commercial products.

Many people are at a loss as to how to monetize their fans. I have a friend who has more than 2 million fans, but he doesn’t know how to monetize it to generate financial income.

If you want to increase the probability of your Douyin video being selected, there is no other way to follow the live broadcast warm-up plan. You can only operate Douyin honestly, shoot high-quality short videos, and work hard to improve the likes and comments ratio of your Douyin videos.

①Increase the like ratio

What is the like ratio? It refers to the ratio between the number of views of a short video on Douyin and the number of likes it receives. In the live broadcast preheating plan with the smallest traffic pool, maintaining a like ratio of 5% can be considered excellent. So what are the effective measures to improve the like ratio?

First of all, we need to redefine “like”.

1) Likes are a way to express emotions

If the content of Douyin short videos is enough to attract users' attention and trigger their emotional resonance, then users will have the urge to like them.

Of course, this emotion can be happiness, support, sadness, nostalgia, etc. When the audience's emotions are mobilized by short videos, the possibility of the audience liking it will be greatly increased.

2) Likes are a reflection of self-commitment

There is such a phenomenon in psychology: people are generally more inclined to accept things they have promised. For example, people who receive flyers from others on the street are more likely to accept flyers from others again.

If you don’t have any experience in operating Tik Tok short videos, or you are not clear about the content positioning of short videos, you can now find out the short videos you have posted and see which short videos have received more likes.

You can also find your own short video account and click on the homepages of your fans or other people that appear in the comment section of your video. Their homepages will have traces of their likes. Live broadcast warm-up plan Then, you can make corresponding videos based on the preferences of your fans.

Many Douyin accounts often overlook the importance of positioning. They clearly have a short video with millions of likes that attracts fans, but because the content of other short videos released is relatively mixed, the live broadcast warm-up plan has nothing to do with the content of the short video with millions of likes, and they lose the opportunity to retain fans.

These Douyin accounts often have only tens of thousands of followers, or even less, and their fan-to-like ratio (fan-to-like ratio = number of likes/number of fans) is usually less than 10%. It should be noted that a fan-to-like ratio of more than 10% is normal.

I think the main reason for the low fan-to-like ratio is the lack of positioning. Just imagine, if an e-commerce merchant's Douyin account falls into this category, how can it attract and retain fans?

(3) Only with your own precise positioning can you differentiate yourself from other Douyin accounts

Only by letting your fans see the difference between you and other Douyin accounts can you stand out from the crowd. Only by accurately positioning your own Douyin can you highlight your differentiation.

For example, many Douyin accounts are positioned as "dance", but this popular positioning is too common. The live broadcast warm-up plan has too many short videos of dancing. If you just scroll through Douyin, you can see many short videos of one person dancing.

If we can accurately position ourselves and highlight our uniqueness, differentiation will stand out. This kind of differentiation will catch the fans' eyes and they will naturally follow the Douyin account.

3. What will happen if there is no positioning?

Wanamaker, the father of department stores, once said: "I know that half of my advertising expenses are wasted, but I don't know which half." The live broadcast warm-up plan is indeed true. Many e-commerce merchants have the same feeling when doing Douyin.

Many times, because we don’t know what our positioning is, despite doing a lot of marketing promotion, the results are minimal. This is the consequence of lack of positioning.

For individuals or teams who want to enter the short video field, what kind of production team do they need?

1. Basic team staffing

The number of short video team members is related to the direction and content of the short video. Different work contents have different requirements. The live broadcast warm-up plan requires that the members responsible for this part have the corresponding skill level to ensure the smooth completion of the work tasks.

Generally speaking, short video team members need to complete the work processes of preliminary preparation, content planning, shooting, editing, publishing, monetization and fan conversion.

Of course, it would be best if one person could handle all these processes, but it is difficult for one person to have all these skills at the same time, not to mention the huge workload may overwhelm one person.

If it is a team of three or four people, it will be much simpler, and each person will be responsible for a process. Of course, a lot of this work needs to be done together, such as the setting of the video style, which requires the director and editor to work together.

2. Build a reasonable team ratio

After figuring out the personnel composition of the short video team, the next step is to reasonably allocate team members, as shown in Figure 5-2. A reasonable ratio of team members can not only make the team operation more orderly, but also improve the work efficiency of team members and maintain the ability to continuously produce content.

Video marketing is a very intuitive rich media marketing tool. The crisp sound of cutting apples and the crystal amber sugar core provide dual auditory and visual stimulation, which directly arouse consumers' strong desire to buy.

A fisherman who goes out to sea to fish often posts videos of himself fishing on Douyin. Figure 1-6 shows the freshly caught tiger prawns jumping around in the boat cabin.

The owner of the video casually said, "The freshest tiger prawns, just caught. Friends who want to eat them, please leave a message." Immediately, users began asking about the price and how to buy them.

A dental veneer manufacturer was promoting its products on TikTok and shot a video like this: a model put on a dental veneer product (resin veneers are a layer of resin material that is close to the color of normal teeth and is pasted on the outside of the teeth to cover the color of the teeth themselves). Half an hour later, the teeth were as white as porcelain.

Author: Doushuo

Source: Doushuo