Top 10 Android App Market Launch Guides (2019 Latest Edition)

The first release is probably the free resource that operations professionals are most likely to come into contact with and must take into consideration. However, the initial public offering application procedures in major markets are somewhat different.

Today, I have specially compiled the first release strategies of various application markets for your reference.

The top 10 application markets included in this article are Baidu, App Store, 360 Mobile Assistant, Xiaomi App Store, Huawei App Market, vivo App Market, OPPO App Market, Sogou App Market, Meizu App Market, and Lenovo App Market.

1. Baidu

How to apply: Send an email to

[email protected]

Contact business staff

Initial application email template

Email title: Application name - First release - Date

Email content:

Application Name:

Application version:

Application package name:

Application ID: (After submission, it will be available in the developer center backend. If it is a brand new product, you can leave it blank for now)

Application volume: (Current assistant front-end displays download volume)

Application time for first release: From XX month XX day to XX month XX day (the recommended time for first release is 2 days)

First release form: 1 Assistant exclusive 2 Multiple parties jointly released

(For joint launch, please specify which company you are co-launching with)

New version update introduction:

Application Introduction:

Supporting resources:

Required: The startup splash screen must have the Baidu Mobile Assistant logo and the words "exclusive first release", and the duration must not be shorter than 2 seconds;

Weibo/WeChat promotion; Baidu Mobile Assistant is recommended in the application recommendation area; one-click download on the official website;

Optional: (PR promotion, brand exposure, etc., resources will be optimized accordingly)

Contact information: (Applicant's name, phone number and QQ)

Reservation time: Reservation must be made at least 7 days in advance

First release cycle: The same product shall not be released more than twice a month

Audit requirements:

① The first release and promotional products must have been connected to the Baidu Developer Center app.baidu.com;

② It must be an official Baidu app (I have posted a related article on Bird Brother Notes before about applying for "official" status, click here to learn more);

③ The Baidu Mobile Assistant logo must be embedded in the boot screen or loading page of the submitted content and displayed for no less than 2 seconds;

④ If the version of the software applied for the first release contains advertising space or application recommendations and other similar modules, Baidu Mobile Assistant competitors shall not appear;

Important: The first launch product must not contain any competitor SDK or promotional text links, otherwise it will affect the first launch cooperation.

⑤ It is necessary to cooperate with the promotion of the first release, provide online and offline promotion such as Weibo, WeChat, forums, PR soft articles, etc., to give Baidu Mobile Assistant brand exposure. Different levels of brand exposure will have corresponding bonus points.

The first release is not supported yet:

① The average daily downloads last month and last week were less than 2,000;

② The product has been first released, but the first release data is lower than the average level of the recommended positions in the first release area;

③ Brand new products;

④ Before the cooperation, the application had never been connected to the Baidu Developer Center, the application had not been uploaded, and the official version had not been applied for.

⑤ There are abnormalities in the amount of data downloaded.

The recommended time is generally 1-2 days, and the specific recommended time will be given based on the operational evaluation.

2. App Store

How to apply : Apply directly in the background

First launch application portal: Management Center → Mobile Application (already launched) → Click on specific application → Content Cooperation → Application First Launch → Start Application

Appointment time :

Apply 5 days in advance, first release within 15 days

S/A-level applications can be applied for 48 hours, while B/C-level applications can only be applied for 24 hours.

Initial release cycle : Only one application per month

Audit requirements:

The review requirements will vary depending on whether you are applying for the first release of a new application or the first release of an updated version, as follows:

(1) Brand new application

① The application content is evaluated well in all aspects (with a score greater than 4 points in App Store);

② The app has been online for less than 6 months (apps that have been online for more than 4 months need to reach 2,000 downloads per week);

③ Be innovative and have outstanding features or functional designs among similar products in this vertical field;

④ It has a good UI design and interactive experience, and its appearance design and overall style are better than similar products;

⑤ (Bonus points) Features that are first introduced in the industry, or features and technologies that are in line with current trends;

⑥ (Bonus points) Android versions of well-known iOS apps or apps that are in line with recent trends;

⑦ (Bonus points) New functional applications or new interaction methods for Android devices;

⑧ No advertising plug-ins such as floating windows and point walls;

(2) New versions of mature applications

① The application's favorable review rate is higher than 80%;

② Mature new applications must comply with Tencent's mobile application review standards (applications that have been online for more than 4 months must have 2,000 active downloads per week);

③ There must be clear and specific new features that can be described; (the overview of the new application/new version must indicate: what functions have been upgraded, what sections have been added, and what has been added);

④ Exclusive first-release applications will be scheduled first and must include exclusive first-release splash screen materials (downloadable in the backend);

⑤ (Bonus points) SAB-level applications will be prioritized.

Review process:

Therefore, whether in terms of review or recommendation scheduling, application rating occupies a very important position in App Store.

3. 360 Mobile Assistant

Application method: Backstage application

Reservation time: Apply 3 working days in advance. For the first launch cooperation promotion, apply at least 7 working days in advance.

Initial release period: more than 15 days

Audit requirements:

① The first release version must be the latest version of the application and must not be released on any channel . The first release of a version update must be at least 15 days apart, and there must be no version upgrade or other channel release records within 7 days .

② The application has obvious functional highlights, or has a functional design that is ahead of similar products ; among similar products, the application has certain advantages in operability, appearance design, overall style, etc.;

③ The daily download data of the app must meet the recommended standards . If there is a history of first release, the first release download data must reach the average level of the relevant recommended position;

④ For the first release of online application version upgrades, only major version upgrades with obvious functional upgrades will be accepted for first release . Version upgrades for optimization, repairs or without obvious updates will not be accepted for first release;

⑤ The first-released app is not allowed to have pop-up promotions, bundling, push notifications, or other advertising behaviors that affect the user experience. It must not contain a points wall (or force users to download), and must not contain sensitive information or involve vulgar pornography;

⑥ For applications that unilaterally violate the first release agreement (including: submitting new versions through other channels during the exclusive first release period, submitting false version update information or joint first release information, etc.), first release applications will not be accepted within one month ;

⑦ If the first-released product involves audio-visual, reading and other works, relevant copyright authorization certificates are required;

⑧Special industry types require submission of special industry licenses:

a. Applications related to funds, such as loans and insurance;

b. Lottery applications;

c. E-commerce website APP;

d. Stock, securities and fund applications;

e. Pharmaceutical and medical consulting applications;

f. Lending (p2p) applications;

g. Financial management applications

h. Medical applications

Review process:

(1) Brand new first release

Applicable to applications whose first version apk package has not been released in any market or channel. After the first release is passed, the online application will be automatically generated.

(2) First release of major application version updates

Applicable to the release of major updated versions of applications that have been submitted for release on 360 Mobile Assistant.

4. Xiaomi App Store

Application method : Email application, email address:

[email protected]

Application email template instructions

Email title: Initial release application-application name

Email attachment : Mobile phone first release picture material picture & first release application form (can be downloaded from Xiaomi backend)

Email content:

(1) Application name:

(2) Application package name:

(3) First release date:

Appointment time: Apply 4-5 working days in advance, that is, you can apply on Monday for the first launch on Friday or next Monday, and on Tuesday this week you can apply for the first launch on next Monday or next Tuesday.

Initial release period: 1 month

Audit requirements:

1. New apps: apps that have not been officially listed in any app store or public media

①Excellent application interface interaction experience and excellent user experience

② The application content is excellent and substantial

③The application is original and has unique functions

④The application can better meet the needs of the general public

2. Updated version of the app: a new version of the app that has not been officially launched in any app store or public media

The updated version must not only meet all the requirements of the new application, but also have significant improvements in interface interaction, functional experience and application content. Merely adding and optimizing basic functions and fixing bugs will not be used as the basis for selection for the first release.

Review process:

Note: Xiaomi needs to send the new version test package along with the email when applying for first release.

It is difficult to apply for Xiaomi's first release, but the quality is really good and there will be 7 days of resource recommendations.

5. Huawei AppGallery

Application method: Backstage application

Appointment time: Apply 5 working days in advance.

Initial release period: 25 days

Audit requirements:

1. The staff will evaluate the application based on the submitted first release application, and will provide feedback within 3 working days for applications that meet the first release requirements;

2. For the first release of an application, if it is an upgraded version of an online historical version, specific functions, content upgrades and version number upgrades are required. Apps that only fix bugs but do not upgrade the version number, or only upgrade the version number but do not upgrade specific functions or content, cannot be released first .

3. Developers need to have the final and true copyright of the application. If a developer misuses the development rights of the application developer and causes serious consequences, the misappropriator will be fully responsible, and Huawei AppGallery will also deal with it seriously and reserve the right to prosecute;

4. The application must not contain advertising modules that affect the user experience, nor any application recommendation modules;

5. If an app is found to have maliciously updated its version and applied for first release resources, Huawei AppGallery will cancel the app's first release qualification in this market.

Note: Huawei's first release is applied directly in the background. The operation is very simple, but the application requirements are relatively high. Once the initial launch is successful, the user quality will be relatively good.

6. vivo App Store

Application method: Email application, email address:

[email protected]

Reservation time: 1 week in advance, and applications can be made before 16:00 every Thursday: If it is first released this week, the application needs to be submitted before 16:00 on the Thursday of the previous week.

Initial release period : 30 days

Audit requirements:

1. Versions that meet the definition of first release and have never been publicly released on any platform or channel can apply for first release;

2. Each new version of a product can only apply for the first release once . If the application fails or the first release is canceled, it cannot be applied again;

3. The interval between consecutive applications for the first launch of each product must be at least 30 days ;

4. Applications for product launches on non-working days or holidays are not accepted for the time being;

5. Types that are not allowed to be promoted for the time being: basic mobile phone categories, lock screen categories, safety assistance categories, flashing categories, power saving categories, adult products categories, applications with obvious geographical restrictions, financial management categories, and dating categories.

Note: VIVO's first release requires the preparation of a new version of the apk package in advance, and you also need to fill out the "New Version First Release" Email Application Template (which can be downloaded from the backend).

7. OPPO App Store

Application method: Invitation-based, only for applications in the top 500 of the platform

Appointment time: Apply 2 weeks in advance and someone will contact you ([email protected])

Audit requirements:

1. The same version cannot apply for the first release of a new product;

2. It is currently limited to the OPPO open platform TOP500 resources , which will be determined by the OPPO platform and the list will not be announced to the public (an invitation system is adopted, and you can check whether there are applications that meet the requirements in the drop-down box on the first application page);

3. During the application process for the first release of a new version, if it is found that it is listed on other channels first, it will be judged as a failure of the first release. If the version rating is <A at the time of application, it will also be judged as a "failure of the first release";

4. The application applying for the first release has no history of violations in OPPO channels;

5. The applications applying for first release must not conflict with the OPPO brand and will not pose a threat to the personal safety, property safety, or information security of users.

Note: OPPO resources are recommended for a long time, which is 15 days.

8. Sogou App Market

Application method: Backstage application

Appointment time : 7 days later, can apply within 20 days

Audit requirements:

We will conduct a comprehensive review and evaluation of the basic product items such as application qualifications, product creativity, functional features, UI interaction, and audience coverage of the initial launch application, and allocate the initial launch time and location based on the evaluation results.

The initial review will be completed within two working days and the review results will be fed back. Developers can check feedback through the development platform account.

The main review points are as follows:

1. The first released app must be owned by the enterprise developer;

2. Apps suspected of being pirated, infringing, or counterfeit cannot be released first;

3. The first-released app cannot involve the download of other app plug-ins or contain related advertising information;

4. The first version of the app must have real new features or exclusive app content;

5. The first-launched app must not involve elements such as earning points for downloading the app, or exchanging points for cash or phone bills;

6. The first-released application must not involve pornography, gambling, politics, or other elements that violate national laws and the "Publishing Management Regulations" and "Internet Information Service Management Measures";

7. Apps that fail virus scanning cannot be released first;

8. If the first-released product involves audio-visual, reading and other works, relevant copyright authorization certificates must be provided.

Review process:

Note: Sogou’s first release is relatively easier. You can upload the promotional pictures after the application is successful. The successful display time for the first release is 14 days, and the recommended time for the first release is 1 day.

9. Meizu App Store

Application method: Email application, application email:

[email protected]

Email Application Template

Email title: Initial release application-Application name-Expected initial release date

Email content:

(1) Application name:

(2) Application package name:

(3) Expected release date:

(4) The network disk link and extraction code of the first version apk package (do not put the apk package in the attachment to avoid sending failure)

Email attachment: [First Release Application Form] (can be downloaded from Meizu backend)

Appointment time: 3-4 working days in advance

Initial issuance cycle: You can only apply for the initial issuance once in a natural month, and the interval between the two months must be more than 10 days (regardless of whether it is passed or not)

Audit requirements:

1. New application launch

① It has not yet been officially launched on any application market or public media;

② The application can meet the needs of most users;

③ Reasonable functional design, convenient and easy to use;

④ The interface design is beautiful, and the interaction is smooth and novel;

⑤ The content is high-quality and substantial.

2. First release of version update

① This version has not been officially launched in any application market or public media;

② Based on the original version, the application's interaction, functions, content, etc. have been significantly improved;

③ Simple optimization or bug fixes will not be released first.

Review process:

Note: Meizu's first market launch must be applied for via email, and an email will be sent to you to reply whether the application is approved or not.

10. Lenovo App Store

Application method: Backstage application

Reservation time: 3-10 working days in advance

Audit requirements:

1. New product launch: applications that have not been released on any channel

① Exquisite interface and excellent experience;

② Have certain innovative designs to meet some of the needs of users;

③ Have a high degree of attention (media, users);

2. New version update: Upgrade of existing applications

① There is a version number upgrade;

② There are clear new content and new functions to be released;

③ The application has a version available in Le Store;

Note: Lenovo's initial application process is relatively simple, and there will be recommended resources on the homepage 24 hours a day.

The first launch is divided into exclusive first launch and joint first launch. Exclusive first launch refers to the first launch in a single app market, and the resources and position given by the app market will be relatively better; joint first launch means the first launch in several app markets at the same time.

When uploading the apk package for the first release after review, please note that the splash screen image generally needs to add the logo of the application market.

The first release is still a resource worth applying for. Not only is it free, but if the product quality is good, it will indeed bring in very good volume. If other promotional methods can be used in conjunction with the first release, the effect should be even better.

Source: Bird Brother's Notes