What is website promotion? How to promote a website?

What is website promotion :

To put it simply, website promotion is a way of promoting your website to netizens through various free or paid channels, and through various online channels to publish and promote your own website, bringing traffic to the website and increasing its popularity. The ultimate goal is to bring benefits to yourself through the Internet.

How to promote your website:

1. Soft article promotion

By writing original high-quality soft articles and posting them to news, blogs, forums or industry websites, etc., you can gain traffic from external websites. However, your soft article must be "soft", not affecting the topic and not containing obvious advertisements, otherwise you will only run into obstacles.

2. Blog promotion

It is very effective to set up your own promotional blog on blog sites with high weight and exposure, such as Sina Blog, Tianya Blog, NetEase Blog, etc., "nurture" it well, and then regularly post some hot information, soft promotion or highly relevant professional articles.

At the same time, it is best to first look at how other people’s blogs achieve excellence and learn from them.

3. Weibo promotion

Register and open Sina Weibo and Tencent Weibo. If possible, open an official corporate Weibo for better display and promotion. On Weibo, joke marketing is very common. A joke that is humorous, insightful, novel, or profound, coupled with a link to your website or a watermarked picture, can often be spread quickly.

Weibo is also a concentrated place for resource integration and news dissemination. So, in addition to the celebrity effect, posting more real and life-related things can keep your Weibo young!

4. WeChat promotion

As smart phones become increasingly popular, WeChat plays a very significant role. Excellent graphics, texts, audios, videos and other content can even trigger infinite diffusion from one point to another.

It is best to be as concise, clear and to the point as possible when promoting on WeChat, otherwise you may be kicked out of the circle of friends.

5. Forum promotion

Forum promotion does not mean posting advertisements on every page of the forum, nor does it mean adding the website address in the signature and swiping it frantically. That is both energy-consuming and not necessarily effective. The forum administrator can delete all your posts and block your ID with just a few clicks of the mouse. The impact of that is quite bad, just as disgusting as sending spam.

There is a method that you may want to try. Make the various articles on your website into links and categorize them, and post them on the relevant sections of the relevant forums at one time. This will not only bring convenience to some people in need, but also prevent the post from being deleted due to being too straightforward an advertisement. You should look for a forum on the same subject as your website.

6. Baidu

You can post some graphic and text content with your website keywords, watermarks or links in Baidu sections such as Tieba, Wenku, Zhidao, and Jinyujing. Baidu's first Chinese search engine address is still very effective.

8. Promotion on and off the website.

On-site promotion mainly focuses on keyword optimization. By optimizing the internal keywords of the website, search engine rankings can be obtained to increase the exposure of the website. Off-site promotion mainly uses high-authority platforms to guide users to browse the website, increase the exposure of the website and bring in customers. This is the main way of website promotion now. If these two aspects can be done carefully, unexpected results can be achieved.

9. Soft article promotion method is a skill.

This method is very good. By writing marketing soft articles and then publishing them on various platforms, this method mainly optimizes long-tail keywords and combines keywords with website content. It is a soft marketing and a commonly used promotion method. Of course, soft articles must be combined with user needs and website theme content. Only by using content that users like can the promotion value of soft articles be brought into play.

10. Website promotion channels are the foundation

Now that the Internet is so developed, there are many channels suitable for marketing promotion. These platforms have high weight and large number of users, and the information released can be spread quickly. To make good use of these platforms to promote your own website, there are many promotion channels: bidding promotion, soft article promotion, self-media promotion, Weibo, WeChat blog promotion, forum promotion, etc. These promotion channels are very valuable and must be utilized. We must do a good job in the promotion details of each channel, make it into a plan, and plan the promotion work at each stage.

In short, website promotion is directly related to the effectiveness of online marketing. Every company must grasp the importance of doing a good job in website promotion and carefully operate every link.

Website promotion cannot be done blindly. You must analyze clearly and know where your users are. You should focus on the important things first and then the unimportant things, and the urgent things first and then the non-urgent things. Only by paying attention to website promotion and persisting in website promotion, will the website naturally receive good promotion effects. Otherwise, it will be difficult to get the results you want.