Saved it! A complete collection of commonly used auxiliary tools for APP promotion!
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Some people say that App promotion is hard work. Yes, I certainly don’t deny that APP promotion is a hard job; but that’s not comprehensive. In my opinion, APP promotion is more of a data analysis job. If hard work is used to prove whether a CP is diligent or not, then data analysis is used to prove the ability of a CP's professional level. So, today I will introduce to you some commonly used auxiliary tools for APP promotion, I hope it can help you! 1. Cobub Razor Tool As far as China is concerned, Cobub Razor is also a tool worth recommending. The Cobub Razor tool mainly provides multiple data statistics such as channels, versions, usage frequency, usage time, page access path, user retention, terminals and networks, operator distribution, events and conversion rates, error analysis and automatic updates, and provides viewing by region and by time period. Its functional modules are shown in the figure below. 2. APP Annie Tool All data of the APP Annie tool are open, and are divided into two forms of external services: paid and free. The free service cannot be said to be bad, but there are many restrictions. However, you will get VIP membership when you register now, which is also a common external marketing method in the tool. After the market is opened, VIP will definitely be charged, so CPs should hurry up to register. I am quite satisfied with its keyword expansion function (as shown in the picture). In addition, data related to the number of comments and downloads can also be seen. 3. Qingyuan Huoyan (huoyanapp) Qingyuan Huoyan not only allows you to view the daily and weekly active users of your own products, but also allows you to query your competitors’ daily, weekly, monthly active users and other related data. Therefore, in Shimei’s opinion, this APP data analysis tool can not only help CP analyze their own products, but also analyze competing products. Its functions are mainly divided into three parts: channel monitoring, user analysis, and crowd analysis. User analysis mainly includes new users, active users, time period analysis, and usage frequency. Moreover, Qingyuan Huoyan can also provide relevant data on products in the Android market. 4. Umeng Statistics Tool (umeng) Strictly speaking, Umeng is a true statistical tool. It will provide you with data queries such as new users, new independent users, active users, number of launches, cumulative users, etc. It also has micro-communities, automatic updates, message push and other services. However, for a data statistics tool, accuracy is the first goal that users consider. So, is it accurate? Let me put it this way, use Umeng's statistical tools when showing it to your boss. I won't explain the reason here. 5. Zhuge Data Tool (zhugeio) Zhuge Statistics Tool, this tool has been used by many friends. One of its highlights is its precise push function, which is to label the content and push it to different users separately. The subsequent effect monitoring can also help CP monitor the effect of the pushed content so as to improve the pushed content in the future. TalkingData A more detailed statistical tool, its statistical categories include users and usage (new, active, regional distribution, device models, etc.), channel statistics, events and conversions, and analysis tools. CP can view the source of users through channel data to evaluate the effectiveness of promotion. However, the customer service of this tool needs to be strengthened. After all, it is a deep harm to users if the customer service does not reply to QQ. 7. Baidu Mobile Statistics No matter how bad Baidu's products are, they can't be too bad. They support iOS and Android platforms. In addition, after embedding the statistics SDK, developers can conduct more comprehensive monitoring of their own products, including user behavior, user attributes, geographical distribution, terminal analysis, etc. There are many and diverse Android channels, and it is impossible for CP to maintain every channel 360 degrees without blind spots. At this time, it is a good idea to use Baidu Mobile Statistics for data analysis, because Baidu Mobile Statistics can monitor the promotion effects of different channels, thereby eliminating inferior channels. 8. asou tools A good APP analysis tool, it can analyze the user's search behavior in a certain period of time through popular searches. However, considering that brushes are very powerful nowadays, this piece of data has little reference value. You can focus on whether there are behavioral words in it. In addition, developers with iPad business can also use asou tools for analysis. 9. Weituo ASO I won’t say much about the weight proportion of keywords in the APP. This Weituo ASO tool can help developers analyze keywords. It includes ASO keywords, keyword restoration, keyword expansion, 24-hour keyword ranking, download volume estimation and other analysis and statistics for keywords. 10. APPDUU Statistics Tool appduu can check the Apple weight of the APP, ASo's keyword coverage, etc. However, this is a paid APP statistics tool and there are many restrictions for ordinary users. You can see more comprehensive data after upgrading to VIP. The fact that you can view the weight of the APP in Apple is quite exciting. Another highlight of its keyword analysis is the word segmentation tool. CPs who are studying word segmentation can use the APPDUU statistical tool for analysis. Here are some tools commonly used in Apple Store ASO optimization . A good ASO optimization tool can help analyze product data, competitor data, and even various data that can be reflected by the tool, to clarify the next optimization direction. 1. Application Radar Application Radar is one of the earlier optimization tools. It is mainly used to query application rankings and competitor analysis. The number of positive and negative comments can also be displayed relatively clearly. However, nowadays, the reviews of apps are too inflated, and when developers focus on giving out five-star reviews, this function seems a bit redundant. However, there will always be developers who are dedicated to making products, and these developers still attach great importance to users' spontaneous comments. 2. Cicada Master Cicada Master is a new ASO optimization tool. Its main function is to query APP rankings and keyword popularity. The tool can not only query various data on iOS, but also on Android. However, this tool has many restrictions for ordinary users. If you are a VIP, you can enjoy more functional services. Such as query keyword coverage history, keyword intelligent recommendation, application keyword intelligent diagnosis and other related functions. 3. ASO114 ASO114 is also a recently released ASO optimization auxiliary tool, which can query rankings, hot search terms, keyword index and other information. As a new optimization tool, I quite like ASO114's keyword optimization assistant. It can analyze the competition level of keywords, search index and other related information, so developers can use this tool when updating keywords or setting keywords before launching products. 4. ASO100 ASO100 is an earlier ASO optimization auxiliary tool. Its product function modules are divided into six major parts: application information, real-time ranking, keywords/ASO, competitor comparison, user reviews, and other applications of developers. The comparison with competing products is quite good. However, when I opened it today, ASO100 had a bug. It always prompted that the access was too frequent. After entering the verification code, it still could not be used normally. How to solve this bug? A kind reminder: if the ASO100 official staff does not pay attention to this issue, a lot of users will be lost. 5. ASO Langyabang This tool is relatively simple. It is an ASO optimization tool that Xiaoshimei accidentally discovered. With ASO Langyabang, you can query the ranking of the list, the change of APP ranking, and the number of keyword coverage. However, these data can also be provided by other ASO optimization tools. In general, it is an APP optimization tool with a relatively simple function. The highlight is that there is a high-value hot word recommendation. ASO optimizers can use it for transition in the early stage. 6. The main functions of the appbk tool, an ASO optimization tool, include statistical rankings and ASO tools, which will not be introduced here one by one. The special function is to count the user tag rankings in the ranking list. After using it, I feel that it is similar to the hot search terms, but there are some differences. When ASO optimizers choose keywords, they may wish to compare the user tag rankings of this tool as a reference for selecting keywords. 7. KuChuan ASO Optimization Tool is a data tool for ASO of domestic application stores. It can query the total download volume, daily download volume, ranking trend, competitive product comparison and other information of APP in major application markets. KuChuan also does a relatively detailed job in the comment rating area. For example, the comment content, user rating, total number of comments, and daily number of comments can all be reflected in the chart. Well, hurry up and save it, and choose the tool that suits you to help your promotion work. If you need ASO optimization service, please click this link: Introduction to ASO optimization service APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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