How to improve SEO ranking? How to rank in the top three on the SEO homepage?

When you search for a certain keyword, there will be a natural ranking. As the keyword ranking decreases, the traffic or click volume will decrease simultaneously. Using appropriate SEO technology to stabilize the ranking to the top three can meet the basic click volume requirements. How to rank the top three on the SEO homepage is what every SEO is working hard to do.

How to get keyword ranking on the homepage? If it is a small enterprise website and the target keywords are not very competitive, the ideal way to rank the keywords in the top three on the homepage is to layout the keywords on the homepage and build friendly links. If these two points are done to the extreme, there will be no words that cannot be ranked, and the ranking will not only be high but also very stable.

If you need to rank a large number of long-tail keywords, you need to use the concept of web page model, and you need to organize a large amount of valuable original content that users search for. These seemingly simple sentences are difficult to achieve from an SEO perspective.

How to improve SEO ranking? How to rank in the top three on the SEO homepage?

There are three major dimensions that determine the quality of a website, or the high or low keyword ranking, from the perspective of SEO technology. One is the relevance of the website, which is what the search engine does; one is the authority, which is the votes from other websites that make the search engine believe that the website is authoritative; and one is user behavior, which is the criticism from users that makes the search engine believe whether the website meets the users' search query needs.

I saw an article in Baidu Experience that discussed how to quickly improve Baidu SEO rankings to the top three on the homepage, and there are some reference points:
1. The number of words in the website title should not exceed 25 words. There are two structures as follows:

1. Long tail keywords_regional brand keywords + advantages

Such as: SEO training course_Wang Dechun blog professionally provides SEO training technology

2. Regional long-tail keywords_brand words + advantages

Such as: SEO training courses_Wang Dechun's blog focuses on SEO training technology solutions

2. The website description should generally not exceed 80 words, and the keyword can appear 2-3 times. If there are too many, Baidu will think you are cheating.

For example: Wang Dechun (Chun Ge)’s blog likes to share various marketing plans, black hat SEO, marketing promotion, website SEO and other new knowledge and new ideas for free, focusing on viral marketing. I will take you to play a different kind of online marketing. This website is worth your collection!

3. Content is king. In fact, SEO is very simple. As long as we think from the perspective of Baidu algorithm engineers, we can understand whose website they most want to rank on the homepage.

When we search keywords through Baidu, such as "Shenzhen Beauty Salon", it means that we have beauty needs, but when we enter a website, in addition to providing beauty services, it also provides foot washing services. At this time, would you think that this beauty salon may not be very professional in beauty?

Therefore, Baidu algorithm engineers will think about what kind of websites we think are most valuable. There are 2 points that must be noted:
1. Keyword density

2. Keyword layout

Generally, there will be no problem if the keyword density does not exceed 3%. Too much will result in penalty. Second, the keyword layout must be reasonable. That is to say, if the web page is divided into three parts: upper, middle and lower parts, we must reasonably layout the keywords in these three parts, especially the upper part can be arranged with more keywords.

Fourth, links are divided into internal links and external links.

Internal links are direct links between internal pages of our website.

External links are links from other websites pointing to us.

Compared with internal links and external links, external links are more important. This is just like when we buy clothes on Taobao, before we buy, we pay special attention to the reviews given by other consumers, because the reviews can determine whether we will buy the product. If most people say it is good, it means that the product is not bad and we are very likely to buy it.

The same is true for website rankings. Algorithm engineers determine the ranking of our website based on the number of one-way links pointing to us from other websites. The more links pointing to us, the easier it is to rank. One thing to note here is that you must use anchor text to link to our website, which can effectively optimize the keywords we want to rank.

If your website is not a large classified information website, it is very easy to rank your website on the homepage if you achieve the above four points: title, description, content, and link. The key is execution. It depends on whether you or your competitors have strong execution ability. If your competitor has 1,000 external links and you have only 300, who will rank higher?

Of course, the relevance of external links is also very important for ranking. For example, although you have only 300 external links, they are all high-weight and very relevant to your website. Your competitor has 1,000 external links, but they are all irrelevant. In this case, your website may rank higher than theirs.