APP promotion: Forums are not a thing of the past, good promotion will definitely have a fan effect!

Forum promotion uses the forum as a medium. Forum promotion can become the main channel to support the promotion of the entire website, especially when the website is just starting out. It is a very good promotion method. Taking advantage of the forum's extremely high popularity can effectively provide us with marketing and communication services. Due to the openness of forum topics, almost all marketing demands can be effectively achieved through forum communication. Participate in forum discussions, build your own visibility and authority, and promote your own products or services. If used well, forum promotion can be a very effective online marketing tool.

Some people say that forum promotion is very simple, so simple that you only need to know how to type, or even more so, you only need to know how to copy and paste. Are you shocked to hear this? Are you wondering why what others call "simple" seems so "chaotic" to me?

Don’t be in a hurry. We won’t copy others blindly. Let’s improve our self-awareness first. First, understand the core of marketing - clarify the target customer group, in layman's terms, who your product or service is sold to; second, understand the attributes of the forum. Before doing forum marketing, you need to understand the forum, how to build, maintain and attract people; finally, understand your own product.

If you are very clear about the above 3 points, then start forum promotion.

Construction and design

A stable system and smooth user experience are what you must ensure. A good UI design is the first step to attract attention. Other technical resource configurations such as database, architecture, operation and maintenance, etc. are ignored. I believe you have the resources to provide.

Rich content

Organizing soft articles and posts is the top priority of forum promotion. Soft articles are often likened to the blood of a website, so the writing of soft articles must take into account both search engines and user experience. It’s best to write about topics that your target audience is interested in and that you have authority on. For example, foreign exchange hot spots, foreign exchange information, foreign exchange knowledge, foreign exchange market research, indicator analysis, etc. Whether you are reprinting or writing it yourself, please pay attention to the following matters.

Article topic

• A. A series of special articles, such as: Special topics on foreign exchange market outlook;
• B. Summarize and share articles, such as "15 reference indicators to measure whether you can make money in foreign exchange trading";
• C. Suspenseful articles, such as: "What will be the fate of the US dollar after the US interest rate cut? 》
• D. Insider-revealing articles, such as "Analysis of the reasons for yesterday's market trend";
• E. Articles with story indexes, such as "The Story Behind the Fall of the Japanese Yen";
• F. Professional and authoritative articles, such as: "Wall Street Information | Federal Reserve Meeting Minutes";
• G. Articles with emotions as the medium, such as "Reflections of a Forex Expert";
• H. Articles about daily life, such as "Today's Foreign Exchange Information";
• I. Promotional articles, such as: "** platform foreign exchange platform, open an account and get commission";
• J. Targeted articles, such as holiday events, Spring Festival, anniversary celebrations, Valentine's Day, etc.

Article Title

The title of your article is the key to whether your post attracts other people's attention and determines the success or failure of the article, so we must put in enough effort on the title. Otherwise, no matter how well you write your article, it will sink into the sea and no one will be interested in it.

• A. The title should be closely related to the content of the article and accurately reflect the main content of the article. The words used in the title should respect objectivity and avoid using words with strong subjective colors or exaggerations in the title, such as "shocking discovery" and "shocking explosion".
• B. Grasp the psychology of viewers, the topics they are most interested in, the things they most want to know, the knowledge they most want to acquire, etc. We should extract the exciting points in the article (exciting points: important news figures, bizarre news events, major or novel events themselves, etc.), and rely on exciting points to attract viewers.
• C. Note that it is best to use half-width characters for numbers and letters in the title, and try not to use English in the title.
• D. Omit punctuation marks in news headlines as much as possible to keep the page fresh, avoid giving people subjective emotional colors, and prevent ambiguity; except for expressing ironic meanings, quotation marks should be avoided as much as possible; book title quotation marks can be used for movies and books.
• E. Don't be a clickbait. Avoid using irrelevant titles, talking about irrelevant topics, and avoid using empty and meaningless titles. Try to avoid repeated words in the title.
• F. Use single-sentence titles as much as possible. The subject-predicate-object structure must be complete, avoid double predicates, and must have dynamic vocabulary, mainly "subject + behavior + object"; avoid static sentence structures such as "的" structure, "是" structure, and "和" structure in titles as much as possible; control the number of double-sentence titles, inverted sentence titles, and passive voice titles.
• G. Sensitive words in the forum must not appear in the title, otherwise your article will be blocked or fail to pass the system review.
• H. Avoid using overly professional or uncommon words in the title, or quoting names of people or places that are not familiar to the general public.
• I. Control the word count of the title and make it concise. Do not lengthen the title just to make up the word count. Try to keep it within 29 characters. Because if your post is included in Baidu, the information can only display 29 characters at most. If it exceeds 29 characters, it will be displayed with "...", so it is best to control our information between 20-29 characters.

Article Content

The content of the article is the soul of the entire work. What is the central idea we want to express and what do we want to present to the readers? When writing content, we must start from aspects that we are familiar with. This will give you inspiration for your creation, make your ideas clearer and your thinking more agile, and make your article fluent and fascinating.

A. Make an outline

Before writing an article, we first make an outline, write down the main points of the article, and then develop our ideas one by one to narrate and discuss.

B. Organizing Materials

You can collect some better articles on similar topics online, refer to other people's writing ideas, learn from others' strengths, and then combine your own experience, innovate on the basis of imitation , and write an article in your own style.

C. Reasonable layout of keywords

When many people write articles, they enter a natural state of creation as their inspiration runs wild, and they only focus on making the article appear natural and coherent, and often ignore the density and distribution of keywords. This does not mean that the article is poorly written, but we are in SEO , and we also have to consider the details. If the density of the article is too low, even if the article is included in the search engine, it may be ranked behind others, unless your article is unique. Of course, we are not advocating over-optimization. Reasonable application of SEO techniques based on user experience can make the article better!

D. Both pictures and text

If you insert one or two pictures and texts related to the content into an article of several thousand words, and modify the overall structure and aesthetics, you can increase the appreciation of the article without causing visual fatigue to the readers.

Image-Text

Usually after we finish writing an article, we will add some corresponding pictures to attract more readers and also have the effect of explanation.

Chart-Text

Charts can make things clear at a glance, add a lot of color to the article, and are also an indispensable part of some articles.

E. Clear paragraphing

The paragraphs are neat and tidy, and the article can be divided into different chapters. Each chapter has its own focus. At this time, it is more beneficial to divide different chapters into different pages. Because each chapter has its own topic relevance. Each paragraph can clearly tell the viewer the specific meaning of the article.

F. Related links

If we have some articles that are related to each other, we can make them echo each other, so that readers can understand the focus of some of our articles, and fully express our main ideas, which serves as a link between the previous and the next. This is the same as what we usually do as anchor articles on the site. If the relevant introduction of the cited literature is included, it will not be regarded as a violation by the editor. Moreover, although many forums allow external links, they will not allow too many links within their own forums. Making good relevant links will help increase the attention of our articles.

G. Advertising placement

If your article is an advertisement specifically for corporate promotion, it must be written with technical content, satisfying the public first and then yourself. The most brilliant method is to embed advertisements subtly and seamlessly.

H. Reference

At the end of the article, we must remember to attach the copyright and source. If it is your own article, it is a word-of-mouth promotion. If it is someone else's article, we should indicate it when quoting it, which is a kind of respect for the original author's work. Leaving a link will also help spread our website and increase exposure, and also get a high-quality external link.

Of course, the ability to write articles cannot be improved overnight. It requires everyone to practice more and hone their skills slowly to create a good work.

Post

This step is the most important step.

Step 1: First, you need to apply for multiple accounts in the target forum.

• The main posting accounts are mainly used to post the main posts. These posts may be the essence posts or the most popular posts!
• Post spam posts: These posts do not have much effect, they are just simply edited. Such posts are just for show and the main purpose is to increase the activity of the posts.
• Post opposing posts. This type of account should be relatively active and should often raise different viewpoints from others in the forum and post some opposing posts. But be careful not to oppose just for the sake of opposing, otherwise you will be attacked by the group, which is not the desired effect.
• Small account for pushing posts: Those who don’t post often but often push other people’s posts up have relatively high forum activity!

Step 2: Cultivation period.

• It usually takes 1-3 months to cultivate the above accounts! During this period, you should be active on each account and frequently post and reply without any advertisements!
• Analyze the posts on the forum to see how other featured posts are created, understand the process of featured posts, who posted the opposing voices in the posts and how they were posted, etc.
• Gather friends who share the same topic in the forum, and support each other's posts to achieve a good connection!
• Conduct public relations with the forum administrators, be familiar with the rules of the forum, and have a detailed understanding of the forum administrators. You need to constantly try and error to see what the administrator's bottom line is, what kind of posts he can accept, what form of posts they prefer, how they accept the best posts, etc.! In order to grasp the different posting times and methods when different administrators are on duty!

Step 3: Post an ad placement!

After the account has been cultivated for 2-3 months, it is time for you to reap the rewards. Due to your early cultivation of the account (if you did not bear the loneliness and placed advertisements too early, then it is estimated that these accounts are now useless), your account is now unrestricted in posting and replying in the forum, and has accumulated a certain popularity in the forum. At this time, you can start to place advertisements in the posts:

• • Implantation of topic main post: An essential post must have unique content, using a combination of text and pictures! Generally speaking, the best advertising is most effective when placed in a wonderful picture, but text is also very important. Good text can deeply impress forum members.
  • After the post is sent out, you should start using a small account to push the post up. The purpose of pushing the post up is very clear, which is to prevent the post from sinking. You should use different small accounts to push it up to the front page at intervals (pay attention to the use of small accounts, and use different IP addresses when you switch to a small account. You know the reason).
  • After your featured posts have boosted popularity, you can contact the forum moderator to apply for them to be featured, pinned, pushed, etc.!

User data statistics and analysis

Pay attention to the changes in the number of users and their focus in real time. Be prepared for special enhancements.

Refer to other communities

The most amazing one is the Xiaomi Community, whose precise user positioning has made it a gathering place for fans. Back then, those friends created a sensation. Now, it is really hard to tell whether it is the product that brings the brand or the brand that drives the product. People who don’t know the product started to praise the word Xiaomi, and people who know about Xiaomi started to promote Xiaomi’s products for free. This is the fan effect.

Summary: Forum promotion is a long-term battle. If you want to do well, you must persist.