What can WeChat mini programs bring to the traditional catering industry?

What can WeChat mini programs bring to the traditional catering industry?

Self-service ordering to improve user experience

During the peak period of the catering industry, the demand for ordering food is relatively concentrated, and improving efficiency has a significant effect on improving consumer experience and reducing costs. The catering mini program integrates functions such as reservation, ordering, payment, and take-out. For users, everything from ordering food to paying the bill can be completed within the mini program, which greatly saves users' waiting time and thus improves the user experience.

For example, KFC has already connected to the mini program. You don’t have to queue up in a long line when you walk into the store. You can find an empty table, scan the QR code above, and then order directly. After ordering, pay directly and wait for your number to be called to complete the entire order! This directly saves users’ time, and for merchants, there is no need to worry about losing customers due to long lines!

Nearby WeChat mini-programs bring more customers

The Nearby Mini Program is based on LBS positioning. If users want to find nearby restaurants, they only need to open the "Nearby Mini Program" to get a panoramic view of the surrounding restaurants.

Through the WeChat mini-program nearby, users can discover restaurants near them. For catering businesses, they can directly direct online traffic to stores and convert it into customer traffic. There is no need for advertising at all, which saves a lot of promotion costs.

Member points to increase user stickiness

Traditional restaurants attract customers through discounts, events, and other means, but this method is time-sensitive and is not conducive to increasing user stickiness. However, if you use mini programs, you can form your own membership system, and then issue some electronic coupons or points discounts to attract users to consume, or you can notify users in time when there are some activities in the store!

For example, McDonald’s has built a “points mall” for fans in the “iMcDonald’s” mini program. After customers register as members, every WeChat payment will automatically accumulate points. Customers can also use these points to redeem different McDonald’s products and coupons in the mini program.

Do your own takeaway and say goodbye to high commissions

Nowadays, many restaurants will join third-party food delivery platforms, because this can not only promote the restaurant's brand awareness but also gain some traffic. However, the food delivery platforms do not help merchants to join and promote for free, but instead charge merchants a commission ranging from 10% to 15%.