Creative writing and optimization techniques for Baidu search promotion!

How to write more attractive creative ideas

Excellent creativity can make your promotion results stand out from many results, catch the attention of netizens at the first time, and bring you more potential customers; the quality of creativity will greatly affect the click-through rate of keywords, and further affect your promotion costs and promotion effects through quality.
It is recommended that you evaluate the quality of creativity through creative reports, and continue to optimize the creativity in terms of content and form to discover the selling points and expression styles that are most attractive to netizens, further improve the click-through rate and quality of keywords, and ultimately improve your return on investment.

The following are some creative writing techniques from the aspects of content and form for your reference.

From the content point of view:

Must write for keywords

Writing according to keywords means that your creativity can better meet the search needs of netizens and can stimulate their attention and interest. Taking the "rose" business as an example, the following are some examples of creative writing for keywords:

Creation 1

(Search word: rose, trigger keyword: rose):

Idea 2

(Search term: flower delivery in Beijing, trigger keyword: flower delivery in Beijing):

Include prices and promotions whenever possible

The more information about the product that netizens can learn from the creativity, the better. If netizens still click after seeing the price, it means they are relatively satisfied with the price level and are likely to buy. If they don’t think the price is right, they won’t click on your promotion. Especially for individual consumers, prices and promotional information can easily attract their attention, especially the discount range and discount amount in digital form, such as "15% off at the end of the year, and 3 surprises for winter vacation registration".

If you use words such as free, discount, promotion, etc., please make sure that the URL you visit points to a website page that clearly states this information. Practice shows that the sooner and more fully potential customers understand the facts, the more helpful it will be for them to make purchasing decisions.

Use call-to-action words

These words can easily catch netizens' attention and inspire them to take action, including:

Verbs with action connotations such as "apply", "register", "sign up", "consult", and "dial"

Time adverbs such as "immediately", "right now" and "now" that create a sense of urgency

"Freedom", "Happiness" and other infectious adjectives, "Achieve your dream" and other slogans can be extracted from your website or company slogans.

Use more eye-catching non-Chinese characters to attract netizens' attention, such as numbers, standard punctuation marks, etc.

Compare the following ideas:

Creation 1

(Search word: rose, trigger keyword: rose):

Idea 2

(Search word: rose, trigger keyword: rose):

In terms of form:

1. When netizens' search terms trigger your promotion results, the parts of your title and description that match the search terms will be displayed in red, which is called "floating red". The data shows that 1-3 red advertisements will significantly increase netizens’ attention to the promotion results. We recommend that you insert wildcards in both the title and description to get the most out of your listing. (For details, please refer to: Why do you have to insert wildcards? Does it really work? How to insert wildcards effectively)

2. Try different sentence structures

For example, interrogative sentences are more likely to arouse curiosity, exclamatory sentences have a more intense tone, and generally speaking, they attract more attention than declarative sentences. Compare the following ideas:

Creation 1

(Search word: rose, trigger keyword: rose):

Idea 2

(Search word: rose, trigger keyword: rose):

3. For creative titles, short sentences are preferred. Avoid using long company or website names that take up too much space. Compare the following creative ideas:

Creation 1

(Search term: flowers, trigger keyword: flowers):

Idea 2

(Search term: flowers, trigger keyword: flowers):

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