How does Bilibili operate and market? 8 tips!

Today I’m going to share with you some of Bilibili’s operating skills and monetization methods, I hope it will be helpful to you!

Bilibili, whose full name is Bilibili, was created in June 2009. In the early days, it mainly shared two-dimensional video content, attracting a group of users who love anime and games. After 11 years of development, it has expanded its categories on the original basis, adding multiple sections such as comedy, entertainment, and food, and its user circle has continued to expand. Now it has become a leading domestic cultural exchange platform for young people integrating video, games, live broadcast, advertising, e-commerce, animation and many other businesses. It can be said that Bilibili has gone from niche to popular. From the perspective of 2020, Bilibili’s success in breaking the circle is beyond doubt, and this year’s development of Bilibili will also usher in greater opportunities and challenges.

Secondly, the users of Bilibili are mainly young people under the age of 30, who have strong consumption desire and relatively abundant financial resources, and are easy for us to convert.

So if our target users are young people, we can post short videos on Bilibili to promote ourselves and attract fans.

1. Personal positioning

Before we operate a new platform, we must first accurately position ourselves, so that our fans will have a memory of us and know what we do.

For example, the up-host named Ma Li below is an Internet manager. His content is all produced based on real-time hot spots and things that Internet people are concerned about. His personality setting attracts more vertical fans with stronger stickiness.

2. Video Content

①Content

The content of Bilibili is mainly oriented towards creating high-quality and valuable content. It is divided into pictures, texts and videos, but the popular ones now are generally long videos. It is recommended that everyone focus on videos. The popular contents include: knowledge, comedy, ghost stories, and inspirational types.

We can refer to the content type of fire to output our own content.

②Cover and title

The cover and title of the video are very important on all platforms, including Bilibili. The cover can be said to be the core element to attract users to click. We can unify the style of the cover to enhance its recognizability. The title should also be eye-catching and as concise as possible, keeping it within 20 words!

③ Have your own characteristics

Bilibili has its own unique culture. We need to make customized creations based on the cultural characteristics of Bilibili, which will be more popular with the audience. Moreover, its biggest feature is the "bullet screen" culture, which has strong user interactivity. After we publish the content, we must also interact with the audience in real time to enhance stickiness.

3. Release time

Bilibili's user group is mainly young people. It is recommended that you upload your content around 5 pm. This time period is also the peak period for review. It is better to leave an hour for Bilibili's review. Later on, you can count the peak active periods of your fans yourself and distribute them during the peak periods.

1. Fans charging

After we have our own loyal fans, some of them will spend B coins to recharge and reward us.

2. Brand promotion cooperation

After we have accumulated a certain number of fans, advertisers will come to us and connect us with an advertisement.

There are three forms: directly publishing the advertiser's advertising video, customizing the advertising content, and soft-implanted advertising. Here I suggest that you choose the soft-implanted advertising form, which will be more beneficial to you. Fans will be more receptive and the effect of bringing goods will be better.

3. Creation incentives at Bilibili

Once the number of our fans reaches 1,000 or the video playback volume reaches 10,000, you can apply for an incentive plan in the author's backend. The unit price of 10,000 playbacks is generally between 15-60 yuan.

4. Drain traffic to WeChat for monetization

Unlike Tik Tok and Xiaohongshu, Bilibili is more open. We can leave personal information in our personal profile and post personal QR codes in the video, allowing fans to become our private traffic.

5. Bounty Program

This is the same as selling products on TikTok. Advertisers’ ads are hung under our videos. There are two monetization models. One is based on exposure. The greater the exposure, the higher the profit. The other is that the higher your sales volume, the higher the commission.

The above is what the editor shared today about how to operate and market Bilibili, as well as some personal practical experience. If you feel that you have gained something, can you please follow and like me?

Author: Jun Ge

Source: Jun Ge