Is new media operation the same as new media marketing?

Many people think that new media operations and new media marketing are the same position, but this is not the case. I will use this article to help those who don’t understand the distinction.

From a literal meaning, the areas that these two words are responsible for should be clearly distinguished: new media operation has obvious operational position characteristics, while marketing is clearly more focused on marketization .

But in fact, these two positions are inextricably linked, and their work content is often not completely distinguishable.

From the perspective of functionality, whether it is new media operation or new media marketing, both play the role of a bridge, connecting users and products/services . First of all, both need to explore the features of products/services and convey them to customers; at the same time, customer feedback will also be delivered to the product side through operations or marketing positions, thus realizing an ecological closed loop between products and customers.

In terms of work content, operations and marketing have the same purpose . For a company/team/project, the overall goal to be achieved must be unified (such as profit). Then no matter it is operation or marketing, the measures taken will move in this direction. At this time, the measures will include both marketing means (such as exploring selling points, planning activities, etc.) and operational means (including material preparation, etc.) .

However, this does not mean that new media operation and new media marketing are two different terms for the same position. There are some essential differences between the two.

From the perspective of direct contact objects, operations are mainly based on internal communication and are more focused on product/service optimization; marketing is aimed at a wider range of customers, mainly to achieve multi-channel communication, and also requires necessary market analysis and other work.

The two often need to think about problems from different perspectives: operations should pursue absolute perfection (although I personally believe that absolute perfection does not exist) and focus on detail-oriented thinking; correspondingly, marketing will focus on thinking strategies, expanding the advantages of the product/service itself , thereby inducing customers to accept existing products.

At the same time, as a company employee, especially friends who are entering the management team, you should clearly understand that these two positions have different standards in terms of goal orientation: marketing is a position that emphasizes results orientation and can often speak with direct data; but operations require comprehensive considerations, and you must also be prepared for a long-term battle, because the results of operational actions are often latent and will take a long time to gradually emerge.

But in fact, new media operations and new media marketing are both for achieving company/team/project goals. The two are not completely independent. As an operator, you must have strong adaptability, be able to adjust your status in time, and better participate in the overall work.

Author: Xiaobai said operation

Source: Xiaobai said operation