An introduction to Wandoujia Mobile Assistant’s advertising styles, promotion costs and advantages!

Wandoujia is a mobile phone assistant designed specifically for Android phone users. If the user wants to manage the phone after installing it on the computer, he can use "Wandoujia Mobile Wizard" to manage the phone's contacts, text messages, applications, music, etc. on the computer. At the same time, the phone data can also be backed up on the computer. You can also download videos from mainstream video sites such as Youku and Tudou to your phone with just one click. Local and network videos will be automatically transcoded and transferred to your phone for viewing.

The cost and advantages of Wandoujia Mobile Assistant promotion

There are two forms of advertising promotion for Wandoujia: (display advertising) and (keyword advertising). Customers can choose according to their own needs and then complete the operation in the background.

Display ads: This type of ads is delivered through the promotional slots on Wandoujia's mobile client and PC. Advertisers can choose the placement of the ads in the background and set a price (the price the customer originally intends to pay for an ad download). The system will rank the ads based on the bid and the product's quality score. The quality of the ad and the price offered by the customer determine the ad's ranking. Each promotional slot will then be displayed in order of ranking.
Keyword advertising: Customers purchase keywords, and users will see the ads when they search for keywords; this type of advertising only appears on the Wandoujia mobile client (ranked first or second), but not on the Wandoujia PC client. When a user searches for a certain keyword, we rank all the products that have purchased that keyword and show the top-ranked ad to the user. We only show the top-ranked app to the user, and other products do not appear and no fees are charged.

Wandoujia promotion ranking details

The ranking rules apply to both display ads and keyword ads, and the order of ranking is determined by the ranking parameters.

(1) Ranking parameter = bid × product quality score;
(2) Bid: The amount you are willing to pay for a product download. The bid can be changed at any time.
(3) Product quality score: The Wandoujia promotion system automatically generates a score based on comprehensive parameters such as user behavior and product quality.

How to charge for Wandoujia’s advertising

    Advertising charges are all based on the CPD (Cost Per Download) method. Whether it is display advertising or keyword advertising, it is charged based on bidding, that is, the amount charged = bid × download volume.
   ( 1) Bid = the amount you are willing to pay to get a product download;
   ( 2) Download volume: refers to the download volume brought by promotional placement and keywords.

Advantages of Wandoujia promotion

1. Promotion will be done immediately after the process is completed, no need to wait

After the advertiser completes the payment, he can promote the product on his own and the advertisement can start running immediately.
2. Ensure the effect and reasonably reduce advertising losses for users

Advertisement placement has a strict mechanism to remove invalid clicks, reducing losses for users in every promotion
3. The account can control the pace of delivery by itself. Advertisers can set their own daily budget, control spending, and grasp the time and pace of delivery.
4. The advertising data is transparent, which allows customers to view the advertising background at any time. The background operation will accurately display the product data for each customer. Customers can analyze user download behavior through data and continuously optimize the promotion effect.

Wandoujia promotion mobile advertising display position

Advertisers can choose the promotion position suitable for their products in the background. The display ads that can be selected in the Wandoujia client include the following five categories:
1. "Mobile - All Home Pages" promotional position (1) Open the Wandoujia homepage (the page after startup, or the comprehensive homepage), scroll down the page to the "Wandou's Friends" card flow to view the promotional position (example picture);
(2) This ad space is a general ad space and is also the space with the highest exposure for Wandoujia. Both applications and games can apply for it.
2. "Apps/Games – Featured" Promotion Placement (1) If the advertiser is an app type, you need to open the Wandoujia homepage and click "Apps" (the little robot logo) again to enter the default "Apps – Featured" page;
(2) If the advertiser is a game advertiser, you need to open the Wandoujia homepage and click "Games" (+.. logo) again to enter the default "Games - Featured" page;
3. "Application/Game – Category" promotion position (1) If the advertiser belongs to the application type, you need to open the Wandoujia homepage, click "Application" (small robot logo) again, select the "Category" tag to enter the "Application – Category" page, and then select the category page to which the application belongs for promotion;
(2) If the advertiser belongs to the game type, he needs to open the Wandoujia homepage, click "Game" (+..person logo) again, select the "Category" tag to enter the "Game-Category" page, and then select the category page to which the game belongs for promotion; the category promotion position is based on the classification of the application or game when it is uploaded to Wandoujia, and the advertiser must promote within the corresponding category; Wandoujia PC promotion position has been integrated with Wandoujia mobile promotion position. Advertisers only need to bid on the mobile "Application/Game-Category" promotion position. If successful, the corresponding category position on the PC will be displayed simultaneously.
4. "Apps/Games – Essentials" Promotion Position (1) If the advertiser is an app type, you need to open the Wandoujia homepage, click "Apps" (the little robot logo) again, and select the "" tag to enter the "Apps – Essentials" page, where you can select the category page to which the app belongs for promotion (example image);
(2) If the advertiser is a game advertiser, he/she needs to open the Wandoujia homepage, click "Games" (+..person logo) again, select the "Must Play" tag to enter the "Games - Must Play" page, and then select the category page of the game to be promoted (example picture);
(3) This promotional position is a restricted promotional position and is not open to all advertisers. Please contact Qinggua Media for details.
5. "Advertising Alliance" promotion position (1) The "Advertising Alliance" promotion position is independent of the Wandoujia client. This advertising position is displayed on the third-party app that embeds the Wandoujia mobile advertising SDK;
(2) There are three display formats for advertising alliances: interstitial, banner, and application wall;
(3) The download volume at this location is very large and the unit price of download is low. However, due to the uneven quality of media connected to the SDK, the activation conversion effect is lower than that of display ads in positions such as "Mobile-Homepage", "Apps/Games-Featured", and "Apps/Games-Categories".

Wandoujia promotion keyword advertising

    Keyword advertising, also known as search advertising, is when advertisers purchase search keywords on Wandoujia and successfully bid, and the product advertisement will be displayed in the search results (keyword advertising example picture). Keyword ads only appear on the Wandoujia mobile client (ranked first or second), and do not appear on the Wandoujia PC client; when a user searches for a keyword, we will rank all products that have purchased that keyword and show the first-ranked ad to the user; we only show the first-ranked application to the user, and other products will not appear. No show, no charge.

Wandoujia promotion search headlines

    Search headlines (also known as brand advertising or search advertising) are a special form of keyword advertising, where advertisers bid on keywords of their app names, and if the bidding result ranks first, the app details page will be directly displayed in the search results (example image of search headlines). Search headlines can deliver richer promotional content directly to users, and effectively convert users who search for keywords in this category into users who set up search headlines advertisers, thereby maximizing the effectiveness of the promotion; at the same time, advertisers can protect their brands by setting their own keywords.