Analysis of the characteristics of the huge amount of Qianchuan hot-selling materials + production guide

Refer to Douyin + Feng materials, attract users by creating role scenes (recommendation from best friends/daily life of couples) at the beginning, and introduce the scene

Natural and friendly statement:

1) Unboxing

2) Start with sharing some cool facts

3) Let's take a look at the baby. This is the mark left by the braid.

Asking questions to attract:

Arouse curiosity, stimulate pain points, and attract people, and express through self-narration:

What should I do with my fine and limp hair in summer?

Do you want to become a beauty?

This is xx's hairstyle, this is your hairstyle!

4. Screen

Be sure to deliver a wonderful experience: Pay attention to using images of good-looking Internet celebrities, beauties, handsome men, rich second-generations, etc. to create a beautiful image and improve user favorability

5. Dubbing

Sevenplus Volumizing and Fluffy Shampoo, known as the "little spring for hair roots", is simply the savior for fine and soft hair. It extracts 6 times the fluffy factor of natural plants, making your hair roots three-dimensional and not soft, easily creating a full and bumpy head, visually making you three centimeters taller, and fluffy hair makes your face look smaller and very young. After washing with it, your hair will still be fluffy even after sleeping and waking up. After using it, your hair feels like it has been treated with water light care, with a refreshed scalp, fluffy hair on top, and smooth hair ends. Sisters with fine and soft hair must try it

Natural and friendly statement:

The girls around me pay special attention to keeping their hair fluffy. I tried it once and it overturned my understanding of shampoo. Every time I wash my hair, I just need to squeeze a little on my hair to produce rich foam. This kind of fluffy and airy shampoo feels very comfortable to use. My hair is still fluffy three or four days after washing it

Cold and natural style:

Cecilia Cheung uses the Sevenplus fluffy little yellow bottle. After washing and simply blow-drying, the hair will immediately become fluffy. The effect is very intuitive. When the hair becomes fluffy, the whole person will look more energetic. There is no need to worry about oily hair. Their specialty is keratin technology. It can also keep your hair fluffy for a long time. Unless it rains heavily, your fluffy hairstyle will not fall apart all day long. Sisters, hurry up and stock up.

6. Music

Tik Tok Popularity: Rhythmic

7. Experience

It has a light fragrance, developed by a French perfumer, and is suitable for dating.

Mild Amway type:

Introduce through story scenes and naturally transition to product promotion

Exaggerated contrast type:

Exaggerated before and after comparison + product close-up + performance test

8. Conversion

You can also buy it and try it

Girls like me who like soft couches must try it

Sisters/brothers, hurry up and stock up

Material 2:

2. Perspective

Beautiful hair opening

Asking questions to attract:

Do you want to become a beauty?

Anxiety-provoking type:

The summer war has begun, and you can’t catch up if you don’t make your hair fluffy

4. Screen

The proportion of celebrities has decreased, and experts and amateurs are the main ones promoting products

The oral broadcast and product display of amateurs all performed well.

Amateurs mainly prefer the use of grass-growing in the scenario life of ordinary people

5. Dubbing

6. Music

7. Experience

Mainly indoor scenes, recommending, planting seeds, and displaying functions

8. Conversion

You can also buy it and try it

Girls like me who like soft couches must try it

Sisters/brothers, hurry up and stock up