Private Domain Traffic: The Secret to Transaction in Moments

The Internet traffic dividend has reached its peak, and private domain traffic has become a new marketing model. As a private traffic hub, how can Moments be operated efficiently and effectively? This 8,500-word article will explain to you the secrets of closing deals in your circle of friends through practical experience and techniques.

1. Why is the circle of friends the top priority in private domain construction?

1. The traffic is too large

At the WeChat Night in 2021, Zhang Xiaolong, President of the WeChat Business Unit, revealed: 1.09 billion users open WeChat every day, of which 780 million users enter Moments, and 120 million users post to Moments.

780 million users have entered the circle of friends, accounting for 55.7% of the total population in China.

Your users are all in the circle of friends, can you ignore them?

2. More harmonious user relationships

You have 2,000 users on WeChat and want to do marketing or promotion. What should you do? Do you want to advertise in private chat? I guess the user will block you soon.

Many times, we think that private chat is more effective, but is it really the case? Sending messages to 500 customers and only getting a few dozen replies is a more realistic fact.

The mistake was not in private chatting, but in the wrong thinking and sequence - first cultivate feelings and build trust in the circle of friends, and then chat privately. The circle of friends is a weak relationship, private chat is a strong relationship, and the two are progressive relationships.

3. Suitable for character creation and building trust

Moments gives us an opportunity to show ourselves to users. High-frequency and multi-dimensional self-marketing becomes possible. In point-to-point private chat, users are participants; in point-to-many promotion, users are spectators. When chatting privately, no matter what expression skills we use, users know that we are trying to close a deal with them; when posting to Moments, users know that it is sent to everyone (but maybe we really set it to "visible only to him", the marketing skills of Moments are different for each person , which will be explained in detail later), and it is not directed at him, which will lower his guard.

In the circle of friends, we talk about the product's efficacy and value from multiple angles; we continue to show more of our own personality and characteristics, so that users can get to know us more deeply. The correct attitude towards doing business in the private domain is to do things silently and step by step.

Sometimes, distance is a kind of beauty, so let the circle of friends be this layer of window paper.

2. How to create a circle of friends who can close deals?

1. Create an attractive “business card” for yourself

1) WeChat ID: easy to remember, easy to search, meaningful, and not easily changed

The WeChat ID should not be too long as users will not be able to remember it. 6-8 characters is appropriate. Do not use the long WeChat ID that starts with the default wxid. Do not set uppercase and lowercase, Chinese and English at the same time. It is very easy to make spelling errors when searching. Lowercase letters + numbers are best. Try to make the WeChat ID related to the product or IP itself. For example, the WeChat ID of Mushroom, the head teacher of Qidian Academy, is: qdxymg (the first letter of the pinyin of Mushroom in Qidian Academy is lowercase). Once the WeChat ID is determined, do not change it easily, otherwise all WeChat IDs previously left on all channels will become invalid.

2) Nickname: value-oriented, interesting, memorable, easy to remember, real person

The nickname should be interesting and memorable, not too long, 2-5 characters are appropriate, for example: Xiao Wanzi (the WeChat nickname of the shopping guide of the beauty brand Perfect Diary); through the nickname, you should let users know what you do and what kind of products or services you can provide, for example: "Yuzimei", who sells grapefruits; the nickname should not have a strong marketing nature (add A before the nickname, add a phone number after the nickname, add a random title), and do not use nicknames that are difficult to recognize or remember (symbols/icons, Martian language, rare characters).

3) Profile picture: friendly, eye-catching, professional

It is recommended to use real person profile pictures (unless you are a big shot, then you would consider hiding your identity with the profile picture). It is not recommended to use landscape photos, cartoon photos, etc. Portrait photos are more realistic. After users add you, they can quickly form a first impression through the WeChat profile picture.

Headshots will vary depending on the industry: industries such as banking and insurance are more suitable for professional portraits, while industries such as dance teachers and designers are more suitable for light-hearted and fashionable photos.

4) Personalized signature: emphasize value, consolidate personality, announcement, values

• Emphasize value (for example: Spirit is immortal, miracles are more than luxury cars & Lao Ji, founder of Lao Ji Oyster House)
• Consolidate the character (for example: a young and interesting Buddhist)
• Announcement description (for example: if there are a lot of people in the event, just add me and reply with a screenshot)
• Values ​​(Life buried me, but it didn’t know that I was a seed).

5) Moments background image: show value and convey character

The universal formula for Moments background images: avatar + name + tag + skills (suitable for group use with a unified visual style); for individual IP, you can use purer life photos, landscape photos, etc. to highlight your personal character and values.

These five parts are related to each other and together form this business card. Remember to consider the connection between them when setting it up.

2. Create a personal persona

The circle of friends is a social place, and you need to make others notice and remember you. Building a personal image can increase your chances of standing out.

1) Personality traits

a. Basic elements: gender, age, height, weight, occupation, place of residence, education, marital status

b. Personality: hobbies, strengths, weaknesses (must have)

c. Values: What kind of life do you like, what kind of dreams do you have, what kind of person do you want to be?

2) Personality label

The personality label is your positioning in the user's mind, so that the user can think of you when they think of a certain scene. Don’t set too many personality tags, as users won’t be able to remember them. 1 main tag and 2-3 auxiliary tags are appropriate. For example, Director Xiao of Private Domain (when you mention Private Domain, you will think of him), Uncle Qiuye (when you mention PPT, you will immediately think of him)

The creation of a personal image is a long-term process and cannot be achieved overnight. It requires persistence in shaping a personal image in the circle of friends. Posting photos of books means you are an ambitious person; liking to go to flower shops means you are romantic and have a taste for life; staying up late to work overtime proves that you work hard and are a striving young person. Each circle of friends should show at least one of these personality. If you post circles of friends consistently, you will be a complete person in the eyes of users.

Only with personality can you be different from others. When building your persona, try to create some conflicts and distinct personalities as much as possible, so that users will be more impressed with you. For example, your personality is that you are a very gentle person, but when you meet a bad person, you will madly diss or even scold them. Creating contrast and conflict will make the character more distinct and prominent.

3. The circle of friends should have a scripted mindset

Remember, our goal is to make a deal, so you can’t express yourself freely in Moments like you can on personal WeChat. Follow the script and make every circle of friends play its value.

Theme of the script for circle of friends:

1) Life Record

Let everything that is happening around you become the material for your hair circle.

a. Each item needs to show a characteristic of the character. For example, "I'll treat you to lobster. Eat, play and make money at the same time. Let me pay the bill and I'll make the money. Drink and eat crayfish, all in one go." (implying that there are many benefits to joining a team); "I bought a bouquet of flowers, and they smelled like fruit" (implying that I am a cultured woman)

b. It can also show the selling points of the product. For example, "When I saw this environment, I used to think: Wow, it's so cozy and I can see the CBD. Now: Wow, it's suitable for shooting short videos and live broadcasts" (I have a lot of insights into live broadcasts and short videos, I'm trustworthy, come and buy my course)

2) Authoritative endorsement

With the help of a professional third party, you can express yourself as professional and trustworthy. For example, "I am here to receive the award today. Many outstanding companies from various industries have come. The awarding organization is XXX. I am honored that our XX brand has been selected. This is an affirmation of us. We will continue to move forward and live up to everyone's love for us."

3) User Testimonials

No matter how good we say, it is not as good as what our users say about us. If your product receives positive reviews from users, be sure to post it on social media as soon as possible. When communicating with users on a daily basis, we should encourage them to give positive reviews.

4) Interactive benefits

Regularly hold activities such as raffles and welfare distribution in the circle of friends. New product trials, user surveys, etc. can all be packaged as interactive benefits.

5) Buyer Show

In addition to guiding users to leave positive reviews, buyer shows are also great material for circle of friends, allowing users to perceive that product sales are hot.

6) Output of opinions

When you encounter hot events, you can express your opinions. Write down the wisdom and insights in life into short essays for your circle of friends.

7) Product promotion

This is our fundamental purpose and of course it cannot be missing. Pay attention to controlling the number. When writing, switch to the "user perspective". What are the pain points of users buying this product? What problems can it solve? Write from the heart to stimulate purchases. A common method is to introduce it with a specific story scene.

8) Practical knowledge

You can also become a knowledge expert for users, providing scientific knowledge or tips. If you sell grapefruit, you can share in your circle of friends some novel ways to eat grapefruit, how much to consume every day for a more balanced nutrition, etc. Describe useful information using user scenarios to stimulate users to place orders.

9) Honor Notice

You should promptly post on Moments how many orders have been placed today and what awards your company has won to let users know. Brand implantation is a subtle and silent process rather than a forced infusion. It is intensive cultivation and continuous operation.

10) Continuous story update

Continuously updating stories can keep users following you and satisfy their curiosity. Throw out a novel event or conflict and keep telling sequel stories in your circle of friends.

When operating a circle of friends, you must have a sense of script planning. You need to have a detailed plan for what to post every day, how many to post, how to post, and what kind of interactions to set up. Make an experience map of the user's mental journey when viewing your Moments, and sort out what the user gains from your Moments every day, how their mood changes, and what they learn about you every day.

4. Moments Product Launch Script

Basic process: Preheating - Sales - Atmosphere - Selling point - Benefits - Pushing for orders - Sold out - Encore

1) Preheating

Allow users to have psychological expectations and understand trends in advance, making it easier to test user purchasing intentions. All preheating must whet the user's appetite and generate curiosity.

a. "Original price 4999 yuan, surprise bargain price X999, announced on May 20", "Summary guest, marketing director of a leading Internet company, focused on the marketing field for 10 years (hide profile picture, only show body outline), announced on June 24".

b. Release a countdown poster 3 days before the official release. On the release day, release countdown posters for 3 hours, 2 hours, and 1 hour.

c. "We are going to develop a refrigerator recently and would like to invite some fans to participate in the co-creation. You can work with our engineers to decide its color, shape, function, etc. Isn't that nice? If you want to participate, you can deduct 1."

2) Release

Don’t force advertising! It would be more appealing to present it in the form of a story.

For example:

"At the end of last year, a user talked to us about the desk mat. She said that there are so many thinking models and tools in Internet operations, and it would be great if there could be a desk mat full of knowledge points. She just mentioned it casually, but she didn't expect us to really make it.

Today, it is officially introduced to everyone. It must still have many shortcomings, and we will continue to iterate it to make it a close partner for operators.

If you want to buy it, you can act now. The first batch of 500 pieces are printed, with a 20% discount. If they are sold out, you will have to wait for the second batch. ”

3) Atmosphere Group

After the sale, you must create a very hot atmosphere, and your circle of friends should constantly have screenshots of user testimonials and screenshots of transactions. At the same time, we keep sending good news to inform users that we have achieved XX orders in a very short time since the launch.

4) Selling point description

During the sales period, your circle of friends should insist on popularizing the product selling points every day, present the product selling points in the form of stories told by users after using the product, and continuously expose your product.

5) Welfare

In order to thank users for their support, benefits are relaxed in the circle of friends, which continues to stimulate users who have not placed orders and keeps the sales hot.

6) Forcing a deal

Post a sold-out countdown poster or a chat screenshot informing users that the product is about to run out of stock. Loss aversion tells users that if they don’t buy this time, they will miss out.

7) Sold out

Officially sold out.

8) Encore (optional, not required)

Because the product was so popular, we urgently contacted the supplier and managed to get another 500 orders, but there were purchase restrictions and it became scarce.

5. Tips for interacting with friends

1) Like and win prizes

Post a benefit to your Moments, and users only need to like it to participate in the draw. A lucky user is randomly selected from the likes.

2) Leave a message to get information/prizes

Before launching a new product, create a free gift to attract customers. You can get it by deducting 1 in the comment section of your Moments.

3) Like/leave a message to update the follow-up

Story-type Moments. If you want to know what happened next, like the post in the Moments. It will be updated in the comment section and you will receive a message reminder.

4) Question-based topics

Ask a question about a controversial topic. You can search for the top-ranked questions on Zhihu.

5) Voting

For example, a new profile photo was recently taken and users were asked to vote on which one looked better. Asking users to answer multiple-choice questions instead of short-answer questions will lower the threshold for participation.

6. Build relationships with users through comments and likes

1) Use likes to maintain weak relationships

Selectively like the content posted by users on Moments, with a single user giving at least 2-3 likes per week. If the user posts to Moments frequently, the number of likes can be increased appropriately.

2) Write short reviews carefully

You don’t need to write too much when commenting on the content in the user’s circle of friends, but you need to be attentive so that the user can feel that you are reading his content seriously, rather than just using the same old perfunctory words. “Thank you for your beautiful picture, I love it” is much better than “That’s great!”

3) A like, with 1-2 short comments

For the content in the user’s circle of friends, after liking it, add 1-2 short comments written carefully. In this way, users will see 3 red circles, increasing your exposure in users’ circle of friends.

7. Write short copy in your circle of friends like this, and you will be the best

The copy for the Moments must be "short, concise and fast" in form. Restrain your desire to express yourself and don't write the copy for the Moments as a short essay.

Some methods of writing copy for Moments:

1) How many methods are there?

a. 13 low-fat snacks that will keep you from feeling sleepy in the afternoon

b. 5 big moves to increase traffic

2) Where is the secret?

a. This hotpot base is so delicious that it’s addictive. What’s the secret?

b. Where does a girl’s charm come from?

3) You give me, I give you

a. Give me two weeks and I will help you manage your weight

b. Give me 20 minutes every day and I will teach you to speak standard Oxford English

4) Hidden benefits

a. The obvious benefit of laundry detergent: effectively remove stubborn stains

The hidden benefits of laundry detergent: Let your baby play wildly, no matter how dirty it gets!

b. The obvious benefits of desserts: they are sweet and delicious

The hidden benefits of small desserts: After eating this, I feel much better. Try it.

5) Objectively speaking

a. When I wear these leggings, everyone says I look thinner!

b. After applying it for 3 nights, everyone said that my skin became whiter!

6) Small things, big money

a. How a pack of instant noodles can create a magnificent love story

b. How can a chicken leg help him to hold on to the end and sprint to success?

7) Dark Horse

a. The whole world thinks sweet potatoes are not outstanding, but this top five-star restaurant actually uses it as the protagonist!

b.Everyone thought this was a remote and poor place, but unexpectedly, even Hermès came to order their scarves!

8) Use negation to affirm

a. More than 10,000 users love this, although some people think pistachio ice cream is inappropriate

b. The most coveted one among 100,000 users, although everyone thinks that losing weight means you can’t eat delicious food.

9) Reminders

a. Your lipstick is on camera. Can you spot it in time?

b. There is a smell in the car, don’t say you are used to it.

10) Find someone to back you up

a. The fruit knife that five-star chefs love the most is very sharp. Try peeling a coconut.

b. Lady Gaga's favorite hand cream moisturizes her delicate hands when she plays the piano

11) Who else

a.Who else doesn’t want to lose weight by sitting?

b. Who doesn’t want to beautify their skin by eating snacks?

12) Prophet

a. Mustard-colored bags will be popular next season, so pick one up early!

b. To cope with the next Mercury retrograde, you must try this strawberry costume

13) Please note

a. Note: If you don’t use this seasoning when making pizza, it is considered fake or inferior.

b. Be careful of these two minefields when purchasing life insurance!

14) Make a list

a. These 9 layering styles are popular this winter. Don’t say you haven’t tried them yet.

b. The Japanese Writing Association selected the three best pens for smooth writing

8. Hairband skills

1) Moments will compress the image clarity. If your image is not clear to begin with, it will become even blurrier after being posted.

2) It is recommended to use 1, 4, 6, and 9 when posting pictures. Other numbers will appear irregular. It is best to put a picture directly. The content of the picture will be fully expanded and you can see the whole picture without clicking on the picture.

3) If you are forwarding an article, you should include a carefully written recommendation (do not include all the core content of the article in the recommendation, leave some mystery. If the full content of the article can be known through the recommendation, who would click on it?), which will increase the probability of users clicking on it.

4) When there are too many words in the Moments, they will be folded into one line. Recommend a tool that can solve this problem. Use the clipboard in the iFlytek mobile input method and turn on the [Do not collapse Moments] function.

5) Learn to use emojis to make your copy more vivid.

6) Keep your Moments copy short, just state the key points, and avoid long-winded speeches.

7) If there are more than 9 pictures to be posted, use photo editing software to stitch them into a long picture, so that you can post as many pictures as you want.

8) Please remember to obtain the user’s consent before posting testimonials, and blur sensitive information such as names and avatars.

9) Bring in the blue #topic, long-tail traffic is a matter of accumulation.

10) Occasionally posting a video can add fun and surprise.

11) Don’t post content to your Moments all day long, as it’s easy to get blocked. It is best to post 6-8 messages a day, no more than 10.

12) There is no fixed time for posting Moments. But the prime time is basically the same: 8:00 a.m., 11:30 a.m., 2:30 p.m., 4:30 p.m., 8:00 p.m. and 10:00 p.m.

13) Don’t be too concentrated when posting to your Moments. Don’t post several messages in a row. Keep them separate, separate, separate.

14) Unless there are special circumstances, do not set your Moments to be visible for 3 days, just open them all.

9. Two tips to test the activity and attention of your friends circle

1) Mini Program Games

There are often games in the Moments where you answer questions to find out how well you know your friends. After many verifications, this method is very effective and has discovered many deep diving users.

2) Forwarding articles from public accounts

The cover of the official account article will show “how many friends have read it”. You can forward an article that you pushed 3 days ago to your circle of friends and see how much the data has increased. The increase is basically the result of the number of people reading your article.

10. Some tools used for posting to Moments

All are mobile APP, easy to operate:

1) Images

a. Picture beautification: Light Camera, Meitu Xiuxiu, B612, etc.

bP pictures: Butter Camera, Daily P pictures, MIX, etc.

2) Video

a.VLOG shooting: WIDE

b. Editing:

3) Notebook

Green lemon notebook, time notebook

4) Poster

canva, MakerTie, Picture Monster

5) Sticky Notes

WPS Notes, Evernote, Youdao Cloud Notes

Tools such as payment screenshot generators are not recommended here. You can search for them yourself if you need them.

11. Where do the Moments materials come from?

1) Life related

From the day you start posting on Moments, develop a habit of using your phone’s camera to record your life. Whenever you encounter good things, record them with the phone’s lens. These are all great materials for posting on Moments.

2) Product related

What are the selling points of the product? Sort it out, but don’t use it as posting material directly. Combine it with story scenes, use life scenes to introduce it, and express the selling points implicitly.

3) Team related

Write down stories about what new achievements the company has made recently and what interesting things have happened between colleagues.

4) User related

Have you received any praise during your communication with users? praise? These screenshots are saved in time.

5) Inspirational copywriting

Save some life philosophies, famous quotes, and other great quotes that you read in your notes in a timely manner. Hot topics on Weibo can also be part of our evaluation because they are the latest hot topics, more popular, and people are more willing to participate.

6) Fixed columns

For example, insist on checking in at the gym every day and say good night at a fixed time every day. Fixed columns will give people fixed expectations and form unique personal memory points.

In short, you should dare to be a transparent person in the circle of friends and bravely show every side of yourself to others. The more you show, the more real and fuller you will appear to users.

12. Make good use of WeChat basic functions

1) Group visibility

After adding a user’s WeChat, label them immediately. This label can be multi-dimensional, such as age, gender, city, etc. (set the dimensions according to the actual situation of your business). The more labels you have for the same user, the deeper your understanding of him/her (the labeling process is a long-term process and cannot be achieved overnight).

After grouping, we can use the group visibility function when posting on Moments. In this way, we can achieve marketing effects that are tailored to each individual. A user may only see 5 Moments, but you may have posted dozens of Moments on that day.

2) @

When something you post is very valuable, you can use the @ function. This type of function is generally suitable for use as a welfare benefit, but be careful not to use it too frequently; it is best to use it occasionally.

3) Like and comment

Frequently visit the friend circles of some potential or high-potential users to like and comment to increase familiarity. Remember to reply and comment carefully, and maintain a certain weak relationship with the other party.

13. How to understand a user

1) Friends circle

After adding friends, you can quickly browse the updates in the Moments to get a basic understanding of the user’s preferences and living habits. Personal signature, nickname, avatar, etc. are all important information.

2) WeChat Sports

If your friend has not turned off WeChat Sports, you can use this function to find out his daily exercise steps.

3) Take a look

Many people do not like to forward articles from public accounts to their friends circle, but in order to satisfy the desire to express themselves, they will post them to have a look.

4) Video Account

You can judge what kind of person a user is, what his preferences are, etc. by the video works he likes.

Understanding your users is an ongoing process; don’t give up on any detail. A lot of fragmented information will lead to a major discovery when it is aggregated.

14. The mentality of posting circle is very important

1) Just because a user doesn’t like or comment doesn’t mean they don’t like you. As long as he hasn't blocked you, your content will be exposed when he checks his Moments. For most users, they are content consumers and are more willing to spy.

2) Trust is something that is built through long-term relationships. Keep posting on Weibo every day and post high-quality Weibo posts every day.

3) Do not post to Moments of Friends continuously at the same time, as this will easily flood the user’s Moments of Friends. If your content happens not to be what he likes, there is a high probability that you will be blocked.

4) Posting to Moments is like eating three meals a day, which should include a combination of meat and vegetables. It is not good to have all videos or all hard advertisements. It can be considered from two dimensions: content and media form. The content can include product recommendations, personal life, experiences, etc.; articles that are all forwarded are not very good, and will make the person look boring. If they are all text, people will think you are long-winded and can only complain, and you are not attractive and eye-catching. You should use a combination of pure text, pictures, videos, music and other media forms.

5) Be sure to be a positive and energetic person. No one likes to be friends with negative people. We want to create dreams and use our energy to influence users.

6) Control the ratio of original and non-original content. Every post you make to your Moments every day must be valuable, and the more original content the better.

3. Complete Case Disassembly

1. Create a “business card”

a. WeChat nickname: Private domain Xiao XX, directly designed in the form of "industry + name", strongly binds the [private domain] label with the nickname, and when users think of private domain, they will think of Xiao XX.

b. WeChat ID: Designed with "English + numbers", easy to search. But the design is not obvious enough in terms of easy to remember (can you consider changing qingclass to changzhang?).

c. Profile picture: A standardized profile picture that is both professional and vivid, giving users a sense of trust.

d. Personal signature: Use [Those who persevere will have constant wealth] to express your values, and use [I have added too many friends, so please forgive me for my slow reply] as an announcement.

e. Background picture for Moments: A group photo, expressing one’s influence and popularity in the industry, which is consistent with one’s identity label.

2. Build a character

As mentioned above, there are two aspects to creating a character, namely: character traits + character labels.

In terms of personal traits, Xiao XX fully conveys his traits (hobbies, occupation, strengths, etc.) to his circle of friends and fans through his work and life.

In terms of personal labels, Xiao XX’s circle of friends starts with [personality labels], with [private domain] as its main label and [founder of XXX] as its secondary label.

Xiao XX's circle of friends posts about 5-8 times a day, which is in line with the principle we mentioned above [6-8 posts a day is appropriate, and no more than 10 posts at most]. At the same time, it also has multiple media forms such as video live broadcast links, pictures and texts. The proportion of original pictures and texts is relatively high.

a. like sports

b. Hard-working Xiao XX

c. Love to listen to music and have a sense of life

d. Influential in the industry

e. Have connections and move forward together with like-minded friends

3. Script for selling in Moments

Xiao XX has achieved remarkable results in building his personal IP. The sales of [Private Domain XXX] knowledge products sold in the circle of friends exceeded 2.22 million.

a. Preheating

Before the official launch, interact in the circle of friends to let users know about the [Private Domain XXX] product in advance. Through the low-threshold method of voting interaction, we co-create product names with users, allowing users to participate and gather popularity for the official launch.

Spoil the product research details in the circle of friends to keep users paying attention to the latest developments. This is also a process of narrating the selling points of the product. By giving away spoilers of product research and development, users can feel that the quality of this product is high.

As the official release date approaches, the final hype is done in the circle of friends to bring the sense of scarcity and solemnity to the extreme. Keep releasing countdown posters to keep users paying close attention. For the official release, gather gas flow.

b. Release

The launch must be announced in the form of storytelling, not hard advertising. Director Xiao of Private Domain started by reviewing the difficulties in creating this product and the hard work put in by the team, thus naturally introducing the product.

c. Atmosphere Group

Keep posting orders to eliminate the doubts of hesitant users. Continuous sales announcements create an atmosphere for subsequent registered users and show the hot sales of products.

Xiao XX also did not forget the effective use of [unexpected emergencies]. By taking screenshots of abnormal situations such as system crash and inability to pay, the [accident] is exposed to convey the popularity of the event and the authenticity of the event. This is essentially storytelling. Therefore, when selling products in your circle of friends, you must be good at telling stories rather than hard advertising.

On the first day of product release, review and summarize. A seemingly unintentional post on WeChat Moments conveyed two core messages: [Sales are hot, the product is very popular] and [Our team is extremely attentive and will review the situation as soon as possible, so you can rest assured about the quality of the products we sell]. It not only enhances the trust of users who have already purchased, but also increases the hesitation of users who are waiting and watching.

d. Selling point description

The guest lineup is strong, with many industry veterans joining in, which is really great value.

e. Welfare

Give live broadcast benefits and conduct re-conversion in the live broadcast room. Give a reason to convert.

f. Force order

g.Sold out

4. Interaction skills

a. Like encouragement, users can complete the interaction with just a click of a finger

b. After taking the photo, let users comment and interact through [voting]

c. Ask a question, let users participate by voting, and give a thumbs up to let them know the answer

IV. Conclusion

When users or customers’ assets are deposited in the WeChat ecosystem, it is necessary to build a circle of friends and form a set of systematic and standardized processes and mechanisms to enable transactions to be completed in the circle of friends.

If this article is useful to you, please feel free to forward, like and bookmark it.

Note:

1. The article [Some methods for writing copy for the circle of friends] partially quotes Lin Guizhi’s book “Like in Seconds”.

2. The analysis of the case studies in the circle of friends has been approved by [Private Domain Xiao XX].

Author: Li Yunqi

Source: Li Yunqi