Instead of reading 1,000 sentences of copywriting, it is better to remember these 10 formulas

Perhaps you have noticed that this is the most commonly used sentence pattern in copywriting and the easiest sentence pattern to think of.

The college entrance examination does not determine your life, but with whom you will start your story later. ——Jiang Xiaobai

Happiness does not come from having more, but from spending less. ——Allianz

Youth is not a period of time, but a group of people. ——Jiang Xiaobai

It is not reality that supports your dreams, but dreams that support your reality——Peking University promotional film "Starry Sky Diary"

Similar ones include:

Winning is not everything, rewriting history is. ——NIKE

We don't produce water, we are just nature's transporters. ——Nongfu Spring

I'm not born strong, I'm just born to be strong. ——Mengniu

The parallel negation sentence structure has been used in many long copywritings.

You don’t have to drink this glass of wine, you don’t have to give up playing music, you don’t have to change yourself, you don’t have to carry so much, you don’t have to succeed. ——JD.com

He doesn't have to fight for another championship ring, he doesn't have to give everything after breaking the 30,000-point record, he doesn't have to score more than 40 points in 9 consecutive games, he doesn't have to lead the All-Star Game in total points, and he doesn't have to score 81 points for a victory... - NIKE

To pick up the dream in your heart, you must first put down the bowl in your hand. ——FOTILE dishwasher

In this world, most people want it, but only a few dare to ask for it - Ele.me

Most people know, few understand - Porsche

All the introverts in the world are talking to the wrong people. ——Momo

All love is for reunion, only the love of parents for their children is letting go. ——《 Longing for Life 》

All light takes time to be seen. ——Hammer phone

I used to be too shy to confess my feelings, and now I’m afraid to say goodbye. ——Jiang Xiaobai

I was fearless before, but now I don’t care about anything. - Red Star Erguotou

No matter how small an individual is, he or she can have his or her own brand . ——WeChat Official Account

No matter how luxurious the building is, it cannot replace the warmth that comes from family. ——Vanke

Instead of looking up somewhere else, let’s stand shoulder to shoulder here. ——Tencent Weibo

Instead of staying where you are and reminiscing about the earth-shattering event, it is better to set out and experience it again. Land Rover

Being 30 is not scary, but being 30 day after day is scary. ——Gionee mobile phone

Reality is not scary, accepting reality is scary. ——Red Star Erguotou

Life without material things is terrible, but life with material things alone is even more terrible - Super laundry detergent

There is no unforgettable love, only blackheads that keep coming back - Meitu Beauty

It's not something that is born this way, it's just that we persist in it every day. ——KEEP

No one is a workaholic, they just don't want to lose. DingTalk