Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in February.

The list is divided into three parts: monthly active users and crowd portrait data of major information flow platforms, and mobile terminal data rankings. The overall data can be used to infer the traffic trend in March and April, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

(Click to view the HD image)

According to the latest monthly active data in February, among the 60 mainstream information streaming media platforms counted, the monthly active users of 45 platforms maintained year-on-year growth, while the monthly active users of 15 platforms declined year-on -year, and the overall decline of the declining platforms was not large.

In January, due to the Spring Festival holiday and the initial impact of the epidemic, most people stayed at home and did not go out. The monthly active data of related platforms such as information, video, and short video live streaming all saw a significant increase.

As the epidemic continued, by February, most companies delayed their resumption of work and schools were closed, but related information, video, and short video live streaming platforms still maintained a good growth momentum, with monthly active users almost reaching a peak. In March, most companies have officially returned to work, and schools have also gradually arranged to resume classes. It is expected that the data on many platforms will decline.

Let’s take a detailed look at the data performance of each dimension of each major platform.

Monthly active ranking

▶ Overall distribution trend chart (click to view larger image)

Interpretation of overall data in February

▶ Top 3 monthly active users

The top three in terms of growth are Sohu Video, followed by Maimai and Himalaya, with growth rates of 43.3%, 18.3% and 14.7% respectively; it is worth mentioning that Sohu Video has been ranked first in growth for two consecutive months, and has seen huge growth this month.

▶ Top 3 monthly active users with the largest decline

The top three declines were led by Driving Test Guide, with a drop of -13%, followed by Sina Sports and Qutoutiao, with increases of -5.2% and -3.8% respectively.

Social platforms - Among the 7 social platforms counted, the monthly active users of WeChat and Momo (January and February) continued to decline slightly, while the monthly active users of other platforms continued to grow; among them, Maimai had the largest increase of 18.3%.

Information platforms : Of the 15 information platforms surveyed, 12 major news and information platforms have seen significant growth in monthly active users, with Kandian Express seeing the largest increase of 8.9%, followed by Yidian Zixun at 8.3%. Sina Sports, Qutoutiao, and Phoenix News saw negative monthly active user growth, with Sina Sports seeing the largest decline of -5.2%.

Browser platforms : The monthly activity data of the eight browser platforms included in the survey showed positive growth in February, with Baidu showing the largest increase of 12.7%, followed by Cheetah with an increase of 11.3%;

Video platforms : The monthly active users of the six video platforms surveyed (January and February) all continued to grow, with Sohu Video continuing to rank first with a growth rate of 43.3%. Youku and Mango TV also saw significant growth, with increases of 12.1% and 10.1% respectively.

Short video live streaming : All 7 platforms included in the survey showed positive growth in monthly active users in January. In February, Tencent Weishi and Baidu Haokan Video began to rebound, but their monthly active users declined.

Audio platforms : All five platforms except NetEase Cloud Music showed positive growth, with Himalaya growing significantly at 14.7% and Lizhi growing significantly at 8.2%.

Other platforms: The largest drop in automobile platform Jiajiokebaodian was -13%; the largest increase in maternal and child platform Mama.com was 5.1%; the monthly active users of tool platforms fluctuated slightly; the knowledge question and answer platform Zhihu dropped by -2.1%; and the community e-commerce platform Xiaohongshu also saw a small drop.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The mobile device coverage rate based on the latest data statistics (March 9th - March 15th) is as follows. Aidou who has device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in February compiled and presented to you by the editor. I hope it can help you to make channel selection and optimization reference.

Author: Ai Qi bacteria

Source: Aichisem