How to operate Zhihu? Share 3 points!

Zhihu is the largest knowledge sharing community in China, with good content collection and ranking.

So, how to operate Zhihu?

1. Find your position and register an account

The so-called positioning means that others will know what you do as soon as they see your name and introduction!

First of all, we must find the right positioning. Corporate accounts are generally related to brands, products, and services.

When creating an account, clarify the industry field it belongs to, operate vertically, find the most accurate users, and avoid giving answers that are too broad.

To start registering your account information, you need to fill in the following three steps:

1) The name and profile picture show “who I am”;

2) Personal signature indicating “what I do”;

3) The organization profile details the account’s functional positioning and complements the overall image.

Through the above three steps, users’ understanding of the account can be gradually deepened, and ultimately a stable first impression can be formed in their minds.

In addition, the homepage cover image can use a picture of the company's products and services to further deepen the impression.

2. Account maintenance

After registering a new account, we need to maintain the account because there is no content and no fans in the early stage and the weight is low.

If you want to quickly maintain your account, you must increase the weight of the newly registered account, that is, the salt value!

The salt value of Zhihu directly determines the weight of the Zhihu account. The initial salt value of an account is only 200~300. The higher the salt value, the higher the account weight.

Accounts with high salt values ​​will have more privileges than accounts with low salt values ​​and will receive more traffic support from the platform.

One like from a high-salt value account may be equal to one like from dozens or hundreds of low-level accounts.

So, how can we increase the salt value of our account?

As shown in the figure, taking the Zhihu account below as an example, the account salt value is 718 points, which exceeds 97% of institutional accounts.

As can be seen from the above figure, the salt value of a direct call account is related to six factors, namely: content quality, creativity, influence, activity, task rewards, reputation rating and task rewards.

Zhihu's official salt value analysis is shown in the figure below.

1. Content Quality

Provide valuable content and use a professional, clear, and friendly style.

High-quality content is the foundation for the development of content consumption, so if you want to have good content operation results, you need to ensure high-quality content creation.

The angle should be clear, the information should be detailed, and the explanation should be in-depth. The recommended word count should be more than 800 words. Avoid giving perfunctory answers with just two or three sentences. Include 3-6 pictures to increase the authenticity of the content.

Questions and answers or articles with at least 300 words and videos longer than 1 minute are more likely to gain exposure.

2. Creativity

It would be great if you can create 1-2 Q&As or articles of a certain length every week. Creating Q&As is more effective in improving your scores.

Zhihu is a question-and-answer community with question-and-answer as its core, and it will also receive more recommendations and exposure.

In addition, Ideas (similar to Weibo) and Videos (equivalent to short videos) also have good traffic, so you can pay attention to them.

3. Influence

Through professional output, especially providing continuous professional answers in fixed fields. It is easy to attract more attention and spread from high-quality users.

After determining the operation direction, try to continue to output in a certain direction. Try not to answer across fields and do not answer too many questions.

Providing high-quality professional answers in your field of focus will more easily attract interactive behaviors such as likes, favorites, comments and follows, thereby increasing your influence.

4. Mission Rewards

After joining, if you create 3 answers or articles in total, your salt value can be permanently increased by 150 points. By increasing your salt value, you can enjoy more rights and interests.

In addition, there are weekly privilege gift packages and monthly privilege gift packages in the background of Zhihu Institutional Account Management Center. You can get corresponding rewards by completing tasks.

5. Credit Rating

Comply with community behavioral norms and account usage regulations, and maintain a zero violation record.

Be careful not to publish false or illegal information, mislead users, engage in malicious marketing, etc.

6. Activity

In between creations, you can intersperse interactions such as likes, follows, and comments. It is ideal to keep your account active every day!

If you are determined to do well on Zhihu, you must not give up after a few days of hard work, and try to keep your account active every day.

Because if it is intermittent, it will not only be detrimental to the improvement of the salt value score, but will also affect the recommendation and exposure.

We don't need to write Q&A posts every day, just reply to users' comments, private messages, etc.

3. Zhihu Operation

How to understand users’ real needs?

Understand what problems users are eager to solve through Zhihu topics, Zhihu hot lists, related questions and answers, etc.

How do we judge what is a good question? Follow three principles

1. Choose long-term issues that are valuable to users, rather than following the trend of hot issues

2. Problems with high ranking of search results

The higher the ranking of a question, the more attention it receives from users. By answering these questions, it is easier to obtain long-tail traffic.

Similarly, when we are looking for questions, we enter the key product core words on the search results page and look for answers to questions that are ranked higher.

3. Find potential hot products from the core keywords, and choose questions with high views, medium attention and few answers, which are more likely to become popular.

Core keywords mean high traffic and high exposure, and the mining of core keywords is also a key point. However, there are many high-quality creators on Zhihu, and you may not get much share if you focus on only one or two keywords.

If you can’t grab the first core keyword, you can try the second and third ones, and try to discover more potential hot products.

After doing the above three points, what remains is to persist day by day and constantly summarize and reflect based on your browsing, likes, and attention.

In addition, there are a few points to note:

1) Zhihu comprehensive search tacitly admits that the answer is higher than the article ranking

2) In addition to the user browsing, approval, and comments we see, the most important thing about Zhihu ranking is the approval given to you by high-powered Zhihu accounts and the number of collections of your answer!

3) The higher the salt value of your account, the higher the weight of your account, and the higher the weight of the questions you answer, which is more conducive to your ranking.

4) Professional, in-depth and valuable content is the foundation.

Author: Dreaming in the Wind

Source: Dreaming in the Wind