WeChat Mini Programs teach you how to connect online and offline channels

After the emergence of WeChat mini-programs, social e-commerce, which has been groping in the dark, has found the right way to connect products and users. Relying on mini-programs, it can trigger more related consumption scenarios including e-commerce, education, and medical care. Utilize the extensive layout of mini programs to bring traffic to stores, shorten the chain of communication with users, allow merchants to communicate with users more directly and comprehensively, and allow merchants to circle their own private domain traffic. With the arrival of the new retail era, the impact on traditional business will become increasingly greater. Merchants must first develop a "user concept", focus their operations on people, and be prepared to maintain long-term contact with users.

Various industries have begun to make profits, so how do they make profits? Mini Program Development Weibizhi will talk to you:

E-commerce: The traffic cost of e-commerce apps remains high, and traditional traffic diversion methods are relatively rigid. WeChat has 1.04 billion monthly active users and social genes, which also allows e-commerce platforms to try more new ways of playing on mini programs. The development of WeChat mini programs has increased the sales channels for e-commerce, and the huge traffic has expanded the product sales market for e-commerce.

O2O service: For physical store operators, making a small program to attract traffic to offline stores is also a good choice. In the nearby mini program, there are four categories: catering and food, beauty and care, fresh fruits and vegetables, and clothing and luggage. Users can see the addresses and related information of nearby stores.

Advertising: Traffic monetization is achieved through advertising in WeChat mini-programs, which is basically divided into internal advertising in information mini-programs and content advertising in public accounts. The two have different channels, but both use their own large number of fans to expand product exposure and traffic conversion rate.

The fission of group-buying mini-programs: There is no need to say much about the success of the Pinduoduo mini-program, and its fission form is group buying. A product on Pinduoduo "entices" users to actively forward and share in order to get low-priced products through the "group buying" method. After the user initiates sharing in the WeChat environment, he can share it with WeChat groups and WeChat friends, and invite us to complete the group buying together. And after the user successfully completes the sharing, the payment process can also be completed with one click in the mini program, which is very convenient.

Fission of small programs that help: The fission increase of this type of small program is similar to the idea of ​​public account task fission. Through courses or prizes as attraction points, users are guided to share and summon users to help. When a fixed number of people help, they can receive courses/get prizes for free. Among them, the knowledge-based paid product Xiao Dengta performed particularly well.

Resurrection-type mini-programs are expanding: a large number of mini-games became popular at the beginning of the year, and mini-programs have opened up many mini-game development components and permissions. Many developers make full use of the sharing function of mini-games, which is why mini-game resurrection groups appear. Various groups are also flooded with mini-game sharing cards with words like "Request for Resurrection" and so on. The principle is very simple: when playing a mini-game, the process will die. If you want to continue the game, you can guide users to share to revive it. (This method of forcing users to share has been officially banned by WeChat)