The secret to reducing the cost of information flow video advertising by 50%, proven to be effective!

Short videos are surging, and various platforms have launched information flow short video styles. As a video production expert, how can you use vivid video styles to communicate effectively with users? As an excellent advertising optimizer, how do you select more suitable videos for your account and how do you ensure the effectiveness of your advertising?

Let me share with you some secrets behind short video ads!

1. Preliminary self-test before launch

Good video layout, the structure is clear at a glance

Based on the demand that short videos need to "deliver effective information within a limited time", an excellent short video advertisement has higher-level requirements for layout design.

1. Four principles of short video layout

1) Intimacy principle

Organize related information together to form a visual unit and provide readers with a clear information structure.

2) Alignment principle

No element should be placed randomly and should have some visual connection with other elements on the page to create a clean page.

3) Repetition principle

Make certain elements (fonts, colors, symbols, etc.) on the page repeat throughout the work to unify the style of the work.

4) Contrast principle

To avoid the elements on the page being too similar, design a certain element to guide readers' attention to certain key information.

Additional note: These four principles are usually applied together in the layout of the same page. They work together to create the best layout effect.

2. Structural types of short video layout

In terms of design layout, video ads can still draw on the visual segmentation method of graphic design. The following three types are the most common and can also allow users to grasp the key information of the video in a relatively short time.

1) Left and right split type

The layout is divided into two parts, left and right, creating a strong and weak contrast effect. By interspersing the text, the video layout becomes more coordinated.

2) Upper, middle and lower split type

The layout is divided into three parts: top, middle and bottom, with text information above and below the middle video. To enhance conversion, the following guiding copy can be visually highlighted. The context copy has different focuses, with the top emphasizing the brand and selling points, and the bottom containing the main content of the video.

3) Center of gravity type

The entire layout has a clear focus, prominent visual focal point, a strong sense of content, and selling points nearby to assist the video effect.

2. Tips for Advanced Short Videos

Interesting video styles are easier to attract users

For an information flow video ad , it is far from enough to just have clear layout. If you want to catch the user's attention at first sight in the era of information explosion, you must give users more novel and interesting visual impact! Based on the performance data of previous video ads, I would like to share with you some eye-catching and effective styles so that good results can be replicated quickly!

1) Magazine-like template

Introduction: The entire layout is based on the selling point of imitating a magazine, and the text information is arranged in an S shape to make reading more fluid.

Key: You can choose different types of magazine layouts for different industries. For example, financial magazines are suitable for investment and franchising, fashion magazines can be used for wedding photography , and ordinary magazine templates can also be used for education and training .

2) Horizontal Picture-in-Picture

Introduction: Mainly used in horizontal live-action videos to add borders, introduction content and background to the videos. It is also suitable for materials with boring video content and poor quality of original video materials.

Key point: Unlike vertical picture-in-picture, horizontal picture-in-picture can have more text introduction, and the text introduction can list more selling points for customers.

3) Vertical Picture-in-Picture

Introduction: Add borders and backgrounds to videos. The elements can be related to the video content to enrich the video information.

Key point: When laying out a vertical video, if there are too many words, the main video layout will sink, affecting the overall center of gravity. Therefore, it is only suitable to place simple title text in the upper half of the video, and embellish it with relevant elements around it.

4) Imitation news template

Introduction: Presented in the form of news, the selling point information is more real and convincing.

Key: News generally gives users a real and formal feeling. It can be used in the business service industry and is also suitable for customers who need strong policy endorsement, such as the real estate industry .

5) Vertical version shooting

Introduction: For specially shot vertical live-action videos, you can make a ceiling title or button on the top, and a subtitle bar slightly below the middle line of the video.

Key: Composition is key when shooting. Too many close-ups are not recommended to avoid the subtitles blocking the face.

6) Pseudo offline advertising

Introduction: Use offline advertising spaces to connect videos, design different posters for different advertising spaces, and place appropriate business/product selling points.

Key point: Advertising can be seen offline, which is generally considered to be a strong brand. This style gives users a psychological feeling that the brand is reliable and is suitable for industries with high unit price consumption.

3. Summary of Dachu’s delivery

Choose the right video style in just 3 simple steps

After seeing so many video styles, you still don’t know how to determine a suitable video direction for your industry? Let me give you an example so that you can see it clearly! The following is an example of the production process of the [Company Cancellation] business video:

Step 1: Understand industry characteristics

Company cancellation belongs to the business service industry, and mostly involves knowledge-based content such as policies and finance, which can become a divergence point for video styles.

Step 2: Sort out product/business features

The main advantages for customers are full-process agency, quick cancellation, and the ability to use subtitles in video layout to highlight selling points .

Step 3: Briefly analyze user portraits (very important)

The target customers are mostly company owners or operators, who are high-level business people and pay close attention to information and news. In terms of aesthetic preferences, I prefer calm and majestic visual designs, and I find it difficult to like cartoon styles.

Based on the above, you can roughly determine the direction of the video. You can choose financial news style to cater to the audience's tastes and attract user attention.

(Click the video below)

The above layout design tips and creative cases have been proven to be effective! Learn it quickly and easily develop a high-conversion video delivery plan!

The trend of video advertising is irreversible. In an environment where video is king, knowing the correct way to open video ads, increasing volume and reducing costs are not a problem at all!

Author: Chen Shaoxiong

Source: Feed Creative Camp