The core content of short videos is the topic! It is crucial to choose the right topic for short videos!

Many people say that short videos are king of traffic, but how to attract traffic is a difficult problem. The composition of short videos includes topic selection, shooting, editing and copywriting. Many people are following these steps. They feel that they are obviously very attentive, but the number of views is always low, not to mention the likes and followers. In fact, the core content of short videos is the topic selection! It is crucial to choose the right topic for short videos!

Some people say that it is wrong to think that content is king when making short videos!

Because we often see videos with mediocre writing and pictures, but with high playback and likes, while we work hard to study shooting, editing, and writing, and work like a tiger, but the number of playbacks is only 250! Why is this?

It’s because others have a user-centric mindset and think about issues from a user-centric perspective. They shoot what users like, what users are interested in, and what users’ pain points are!

And what about us? We have a product mindset, which means we think about problems with the product or ourselves as the center. I will shoot whatever advantages I have and what I can do!

That’s why I said that the core of short videos is the topic selection. If the topic is not chosen right, the overall direction will be affected.

Just like running a supermarket, the supermarket will only purchase goods if people need them. Otherwise, if they cannot sell them, they will be stuck with the money!

To make short videos, you must first have target user needs before you can create. The key is to choose the topic first and the content second!

Important things should be said three times:

The core content of short videos is the topic! It is crucial to choose the right topic for short videos!

The core content of short videos is the topic! It is crucial to choose the right topic for short videos!

The core content of short videos is the topic! It is crucial to choose the right topic for short videos!

Follow me and continue to share more short video entrepreneurial content!