A collection of 13 essential tools for new media operations!

Thirteen categories of operation auxiliary tools , from graphic and text editing, image collection and processing, to H5 production, article publishing and promotion , third-party service platform, and learning platform, to help everyone save time and improve efficiency!

1. Graphics and text layout editor

Regarding the layout of graphics and texts in WeChat public accounts , Xiaohan has previously summarized a philosophy and three techniques. The core is two words: aesthetics, so that users can feel comfortable and see the key points at a glance! Simple and clear, easy to understand at a glance, it helps him save time, learn things and feel happy!

● Yead Editor: wxedit.yead.net

● Xiumi: xiumi.us

● 135 WeChat Editor : www.135editor.com/

2. Auxiliary tools and platforms

Auxiliary tools and platforms refer to the platforms needed for daily operation of public accounts , such as: hot articles, operation index lists, operation diagnosis, data analysis , material resources, and some auxiliary operation platforms for data monitoring.

● New rank : www.newrank.cn

● New Media Index: www.gsdata.cn

● Sogou : weixin.sogou.com

●New media manager: xmt.cn

3. H5 Production Platform

The H5 platform is a marketing operation tool generally used for event promotion , brand promotion, new product launch, brand marketing , recruitment , etc. Its full name is (HTML).

iH5, the ultimate H5 production tool

ih5, known as the most professional H5 production tool, has leading technology and powerful functions.

There are many templates and works on the website, as well as training courses.

Its biggest advantage should be that it abandons code and liberates all designers who don’t know code, allowing everyone to realize their own ideas quickly and easily.

Physical collision, timeline animation, sliding timeline, geolocation, database, 720° panorama...all functions are available.

Even if you don’t know how to code, you can still make these awesome H5s——

WowPee, the source of H5 creativity and inspiration

Wowpei.com is a platform for collecting and sharing excellent creative H5s. Since its establishment in 2015, it has collected more than 2,000 H5s. It can be regarded as a collection of creative H5s and a good place to find inspiration.

Based on the design inspiration and creativity of H5, H5 is specifically classified into time, reading volume, recommendation, industry, etc., which is clear at a glance.

On Wawa, new media professionals can more easily and accurately find the H5 types they want to learn from, just by searching.

Address: http://www.thewap.cn/

In addition, it is recommended to use:

● Equity Show : eqxiu.co

● Rabbit Exhibition : www.rabbitpre.com

●First page: www.ichuye.cn

4. Data Form Collection

Data forms are mainly used for data collection platforms such as collecting user information, questionnaires, online test submission, event registration, product research, etc. I generally use Jin Data more often.

● Mike: www.mikecrm.com

●Jinshuju: jinshuju.net

● Questionnaire website: www.wenjuan.com

●Form Master: www.jsform.com

5. Online Collaborative Documents - Graphite

Graphite, the most beautiful online collaborative document.

It is a good tool for new media professionals to select topics, schedule, write articles, collect venue information, and do live broadcasts . Product managers also use it to write project management progress and requirements.

Graphite documents can not only be edited on mobile phones, but can also be edited synchronously on the website.

The most important function is that online documents and tables can be edited by multiple people at the same time, with millisecond-level synchronous response. There is no need to refresh the screen, and any problems can be discussed in the Graphite document.

6. Mobile Video Processing

The advantages of gif itself are also obvious. I would like to recommend another small tool that can convert videos into gif. It is practical, simple and free. You can download it and try it if you need it. In addition, Format Factory can also be used. If you want to convert GIF into video, ppt can be used.

GIF MAKER

It can make pictures into animations, and can also convert videos into animations. You can try to make a small work of art with the photos and videos you took during your travels and give it to each other.

Make videos with your phone - shou

Shou, you can make videos with your mobile phone, it is simple and easy to use. When playing with videos, the bigger your imagination is, the more brilliant the effect will be! When playing with new media, creativity is very important! It is more important to learn to use multimedia expression!

7. Community activity release and promotion series

Working in new media and maintaining communities are inseparable from event planning and promotion.

Before planning an event, you need to sort out the needs, event time, scope, goals, required resources and approximate data exposure.

The following series of tools can be used for event registration, user survey questionnaires, crowdfunding, rewards, and even product sales, enriching various marketing scenarios.

1. Interactive Bar: http://www.hdb.com/

2. Together: http://www.yiqixxx.com/

3. Huodongxing: http://www.huodongxing.com/

4. Activity tree: http://www.huodongshu.com

5. Eventcoo: http://www.eventcoo.com

6. Activity box : http://www.huodonghezi.com/

The activity box can obtain user behavior by embedding points in the merchant’s own APP, WeChat , and web application SDK, and set behavior tags for each user. It then triggers activities through user scenarios (such as: login/registration, shopping cart, payment completion, seven-day login, etc.) to achieve accurate push of marketing activities .

7. Umeng : http://www.umeng.com/

Umeng has a push function that helps developers establish direct communication channels with users, and proactively pushes APP content updates or activity notifications to end users, allowing users to obtain relevant information at the first time, effectively improving user activity and loyalty. Others with similar functions include:

8. Jiguang (message push): https://www.jiguang.cn/

9. Getui (message push): http://www.getui.com/

10. Baidu Cloud Push (message push): http:// push .baidu.com/

11. Bangtuike: http://www.bangtuike.com.cn/

The threshold for using Bangtui Ke is relatively low. It can be used for free and obtain more promotion resources through simple influence exchange. It only requires two steps: publishing tasks and sharing tasks. You can promote each other in minutes and obtain tracking data and chart feedback shared on WeChat Moments anytime and anywhere.

2. Statistics of QR code promotion channels for community activities

When using social media to promote activities, a common method is to register by scanning a QR code. Through which channels did you scan? How to count this data?

The principles are the same. You don't have to learn how to use each one. Just master the one you are most proficient in.

2bai QR code: http://2bai.com.cn/

1 code: http://1ma.jstui.com/

Live code management system (fodder): http://cli.im/news/system

Moxike live coding system: http://ma.mockuai.com/

Live code for the whole network: http://www.palmcode.cn/

Live generator: http://www.momosao.com/

3. Community offline activities – micro-site

The link between WeChat and on-site activities generated countless sparks of communication and collision, and was highly interactive. The WeChat large screen became the space and focus of event communication.

By scanning the event QR code, the audience can post various texts and photos on the wall, and use barrage comments, lucky draw votes, and shake the phone to reward, which can greatly catalyze the enthusiasm of the scene!

4. WeChat group assistant – XiaoU Butler

This is a community management tool. Its predecessor was the public account "Together Community". It has now been revised and upgraded to launch "Xiaou Butler", an intelligent robot for WeChat group management services.

Xiaou Butler can help open up community spaces, realize group data statistics, content sedimentation, entertainment games and other functions, and automate the invitation and kickout of people, sending red envelopes, and sign-in notifications. Doesn’t it sound great?

Xiaou Butler can improve the efficiency and activity of WeChat group management and is a powerful tool for community operations ! Recommended~

01Based on the community, diversified communication and interaction

Based on community UGC content, we provide a diversified communication and interaction platform to expand community dimensions and enhance community activity.

02Multi-group alliance, data sharing

Users can form alliances among multiple groups based on their needs, and share data among multiple groups, making the management of multiple groups no longer cumbersome.

03Exclusive robot community manager

Each community is equipped with an exclusive robot butler who can easily initiate a series of group operations such as games, activities, and punishments through instructions, making management convenient and simple.

Website: http://www.tiankongd.com/

8. Beautify WeChat QR Code

WeChat QR code beautification is to create personalized and creative QR codes.

● Meitu Xiuxiu web version: xiuxiu.web.meitu.com

●PS online version: www.uupoop.com

●Weimei QR code: www.wwei.cn

●Photography Magician: www.neoimaging.cn

9. Shorten long URLs

When publishing an article, sometimes the link is too long, which is indeed inconvenient. No one likes to open such a long link. Well, this is where website shortening tools come in handy.

●Baidu app shortener: app.baidu.com/playurl

●URL shortening 1: suo.im

10. WeChat Navigation

WeChat Navigation is a new type of navigation website that mainly provides a WeChat public navigation platform for querying a series of WeChat account information such as WeChat public accounts, keywords , nicknames, functions, QR codes, etc.

To put it bluntly, WeChat navigation can improve brand awareness, increase keywords, expose article content, and increase readership. Good content will increase the weight of the public account and directly enter the Baidu search ranking. Adding WeChat navigation can expose the account and article content on major navigation websites.

● Aiweibang: www.aiweibang.com

●Sogou: weixin.sogou.com

●Weikou.com: www.vccoo.com

XI. WeChat Group Submission and Navigation

The following tools are for reference.

●WeChat group list: www.weixinqun.cc/

● WeChat group navigation: www.weixinqun.cn/

● WeChat group query: www.wxqcx.com/

12. WeChat Third-Party Platform

Micro website:

●Tencent Wind Chime: zhan.qq.com

● Quick site: www.kuaizhan.com

● Faisco: www.faisco.com

Micro Mall:

●Youzan: www.youzan.com

●Weidian: www.weidian.com

●Weimob: www.weimob.com

13. New media learning websites, Weibo, and public accounts

1. Course Workshop: http://www.kgc.cn/

2. Talang100: http://www.talang100.com/

3. Youkejisong: http://www.youkejisong.com/

4. Classroom 9: http://www.dijiuke.com/

5. Mantou Business School : http://www.mtedu.com/

6. Ichazuo Academy: http://www.ichazuo.cn/, it is well-known and a must-read every day.

7. Baidu News: A column of hundreds of Internet news , a must-read every day.

8. Webmaster’s Home: www.chinaz.com, has a great influence and is a must-read every day.

9. Yiou.com : www.iyiou.com

10. TOPYS: http://www.topys.cn

This is a creative sharing platform that covers copywriting , design, creativity, and reading.

11. Interactive China: http://www.damndigital.com

There are many interactive activity case analyses and some advertising ideas collected here for everyone to learn.

12. Meihua.info : http://www.meihua.info

Meihua.com contains many high-quality marketing articles that can give you strong inspiration from a different perspective and different thinking.

13. Everyone is a product manager : http://www.wosh ip m.com/

Highly recommended, this is a very good operations learning website that collects a large number of excellent articles about operations to quickly improve your operations capabilities.

14. Zhihu: https://www.zhihu.com

I won’t go into detail about this, as there are many great operators and it is very suitable for improving your skills.

15. New Rank www.newrank.cn

16. Aiweibang www.aiweibang.com

17. Tiger Sniff website www.huxiu.com

18. iTypesetting www.ipaiban.com

19. Micro Jam wpweixin.com

20. New Media Index www.gsdata.cn

21. ad.weixin.com

22. Tencent Lecture Hall http://djt.qq.com/article?keyword=WeChat [Not recommended]

23. Penguin Intelligence http://tech.qq.com/biznext/home.html [Not recommended]

24. WeChat University http://daxue.qq.com/wechat [Not recommended]

25. Micro Community http://mp.wsq.qq.com/helper/category/3 [Not recommended]

Weibo

1. Shenzhen New Media Alliance http://weibo.com/sznewmedia

2. New List http://weibo.com/u/5240327938

3. Ivbang http://weibo.com/ivbang

4. iPaiban http://weibo.com/ipaiban

5. Liu Jianliang http://weibo.com/849226584

6. Lu Songsong http://weibo.com/lusongsong

7. New Media Index http:// weibo.com/u/1691724254

8. Hedgehog Commune http://weibo.com/u/5224196989

9. New Media Shenyang http://weibo.com/rost

Public Account

1. 36kr : 36kr.com

2. Qinggua Media: opp2.com/

3. Maker We-Media

4. Operations Uncle

5. Newrankcn

6. iPaiban

7. Real-aiweibang

8. Liu Jianliangweikeshalong

9. Tang Xiaohan tangxiaohan007

10. Micro-interaction wihudong

11. Micro Media Alliance wmtlianmeng

12. Micro Jam wjam123456

13. New Media Index Indexmedia

14. Xu Danei's Tabloid xdlxb14

15. New Media Goddess List xmtnsb

16. Zhijiadongshi

17. Notesman

18. Hedgehog Commune

19. Hunwater Media

20. Internet Conference Guide canhuizhinan

21. MediaPro Media-Pro

22. Southern Weekend Data Lab nanzhoudata

23. Newrankco

24. Sanbiao Longmenzhen sanbiao1984

25. Tencent Micro School iweschool

26. Breaking Headlines tufatt

27. RabbitPre

28. WeMedia magma interaction ibbmmbaby

29. WeChat Open Course public account wx-gongkaike

30. WeMedia Alliance WeMedia2013

31. Tianmibang

32. WeChat advertising assistant ad_helper

33. Micro Index College BJ-WZSXY

34. New Media Ranking xmtfyb

35. New Media newminfo

36. Yundui Xinmei

37. Yidaozmt, a self-media

38. YeeMedia

39. Yourong Marketing yrmedia2015

40. We Media News zimeiti365

41. Everyone is a product manager

42. Huxiu_com

43.PRNewswire

44. Gossip WebNotes

45. Tencent_city

46. ​​Tencent Technology QQTech

47. Biznext

48. A unique advertisement addogking

Source: Tang Xiaohan