Caocao Travel Competitive Product Analysis Report

The convenient business of online ride-hailing has developed rapidly in recent years. Although it has been impacted to a certain extent by the epidemic, the overall trend is still favorable. There are many online ride-hailing products on the market today. What are the competitive relationships among them? The author of this article shares a competitive analysis of Cao Cao Travel . Let’s take a look at it together.

1. Project Description

1. Competitive product analysis description

Purpose: To analyze the advantages and disadvantages of current Internet travel products and explore new vertical areas of travel segmentation.

Analyze direct and potential competitors in the market, optimize the core structure and page layout of the product, and establish the core functional positioning of the product.

2. Product Testing

2. Market Analysis

1. Industry background analysis

1) Analysis of the current status of online ride-hailing products

Figure 2-1-1 Number of online ride-hailing platform operating licenses in China in March 2021

As can be seen from Figure 2-1-1, with the development of the online ride-hailing market, competition has gradually become fierce. As of March 31, 2021, a total of 227 online ride-hailing platform companies in the country have obtained online ride-hailing platform operating licenses.

With the development of the online car-hailing market, competition has become increasingly fierce. Since the Ministry of Transport of China issued new policies on online car-hailing (such as: "Guiding Opinions on Deepening Reforms and Promoting the Healthy Development of the Taxi Industry", "Interim Measures for the Management of Online Taxi Booking Services", etc.), the industry has gradually become more standardized.

In the era of "Internet +", my country's sharing economy has developed rapidly in recent years. As the most successful and largest sub-industry of the sharing industry, online ride-hailing has attracted many companies outside the field to enter this industry and share the market.

Summary: Compared with the previous online car-hailing market environment, the online car-hailing industry has gradually become standardized in recent years. As of 2021, there are 227 online car-hailing platforms. Market competition has further intensified, and the pace of industry reshuffle and structural adjustment will also accelerate.

Outlook: In the future, in order to increase the competitiveness of online ride-hailing services, my country's online ride-hailing services will be further standardized, and their services will be further improved. On March 17 this year, the Ministry of Transport announced that the implementation rules for online ride-hailing services in 73 cities including Beijing, Tianjin, Shanghai, and Chongqing have been officially released. Online taxi-hailing platforms such as Shenzhou Special Car, Shouqi Special Car, Cao Cao Special Car, and Didi Chuxing have obtained "Online Taxi Booking Business License" in some cities.

Only by having what others do not and being better than others, can online ride-hailing companies stand out from the crowd and become the leader in the industry through technological innovation and high-quality service.

2) Analysis of the transaction scale and growth rate of online car-hailing products market

Figure 2-1-2 Transaction scale and growth rate of China's online car-hailing market

It can be found from Figure 2-1-2 that the transaction scale of the online car-hailing market has been growing from 2017 to 2021. The growth rate of the online car-hailing market has dropped from 26.3% to 19.9%, a decrease of 6.4 percentage points, which is a major turning point. Since then, the growth rate of online car-hailing market transactions in my country has been declining, especially in 2020, the decline in the utilization rate of online car-hailing has been more obvious.

Summary: Judging from the transaction scale and growth rate chart of China's online ride-hailing market, the transaction scale of my country's online ride-hailing market has been growing since 2017. As of 2021, the market size of online ride-hailing has reached 441.5 billion yuan, which to a certain extent shows that there is a large demand for online ride-hailing in the market and the user group of online ride-hailing is gradually growing.

However, due to the continuous outbreak of problems with the legality and safety of online ride-hailing services (such as the death of a Didi Chuxing flight attendant and a female college student in Wenzhou), the overall market has slowed down and resumed steady growth. In the first quarter of 2020, affected by the new coronavirus epidemic, my country's online ride-hailing operations were also affected to a certain extent. The online ride-hailing industry in some cities has shown positive social benefits, and the growth rate has slowed down in the past two years.

Outlook: As the market scale continues to expand, the growth trend of online ride-hailing has gradually slowed down and is moving closer to the lower-tier markets. From the perspective of the entire online ride-hailing market, after the major overhaul of online ride-hailing in 2018, the growth rate of the online ride-hailing market has gradually recovered. It is expected to grow further in 2022, reaching more than 500 billion yuan, and will continue to grow in the future.

2. Industry Macro Environment Analysis (PEST)

1) Policy environment

Figure 2-2-1 Summary of China's online car-hailing industry regulatory policies

In order to better meet the diverse travel needs of the public and promote the integrated development of the taxi industry and the Internet, my country has issued a series of relevant favorable policies. At the same time, various localities have also successively issued detailed rules for the management of online car-hailing services to standardize the operating services of online taxi reservations, ensure operational safety and the legitimate rights and interests of passengers, and the national level has continuously issued industry laws and administrative regulations to improve the regulatory system.

The new policy on online ride-hailing shows that the government adopts a "taxi-like" management approach to regulate online ride-hailing, based on the principle of "total volume control" to reduce the negative externalities caused by the disorderly growth of online ride-hailing. "Online taxi booking" is the Internet + of taxi services. Driven by policies, the advantages of the B2C rental model with local management will become apparent in the future, while the C2C sharing model will be impacted by policy regulation.

2) Economic environment

Figure 2-2-2 Analysis of residents’ income and expenditure in shared areas

In recent years, my country's economic strength and comprehensive national strength have continued to increase. With the improvement of urbanization level, sustained economic development and continuous improvement of infrastructure, China's urban residents' travel demand will continue to grow in the future. Per capita GDP exceeded US$10,000 for two consecutive years in 2019 and 2020, firmly placing China among upper-middle-income countries, and the gap with high-income countries continued to narrow. According to data from the National Information Center, China's per capita travel consumption expenditure in 2020 was 2,311 yuan, of which the per capita consumption expenditure on shared vehicles was 261.7 yuan, accounting for 11.3% of the per capita travel consumption expenditure.

3) Social environment

Figure 2-2-3 User scale and utilization rate of my country’s online car-hailing industry from January to March 2016 to 2020

In recent years, the user scale of my country's online ride-hailing industry has continued to expand, and users have high demand for online ride-hailing.

It can be seen from Figure 2-2-3 that in 2019, the user scale of my country's online car-hailing industry reached 404.26 million, with a utilization rate of 47.3%. At the beginning of 2020, due to the impact of the epidemic, people's travel rate decreased and the demand for online ride-hailing also dropped significantly. From January to March 2020, the user scale of my country's online ride-hailing industry was 362.3 million, and the utilization rate was 40.1%, a slight decrease compared to 2019.

However, according to the overall development trend, as the prevention and control of the epidemic gradually improves, the demand in my country's online car-hailing market will pick up and the industry will continue to develop in a positive direction.

4) Technical environment

On November 11, 2020, the National Intelligent Connected Vehicle Innovation Center announced the "Intelligent Connected Vehicle Technology Roadmap 2.0" at the 2020 World Intelligent Connected Vehicle Conference, making detailed planning and deployment for the top-level design and market-oriented application goals of the intelligent connected industry; this roadmap is an important work to support the government's autonomous driving industry planning, promote industry technological innovation, and guide the gathering of social resources. It also points out the development direction for the Chinese automobile industry to seize historical opportunities, accelerate transformation and upgrading, and support the construction of a manufacturing power, and provides decision-making references.

Summarize:

In terms of policies, policies such as the "Interim Measures for the Management of Online Taxi Booking Services" were successively introduced from 2014 to 2020. The promulgation of policies will make the competition in the online taxi industry move from disorder to standardization.

In terms of economy, with the continuous rise of my country's sharing economy and the continuous growth of residents' disposable income, the market size of online car-hailing has reached 304.41 billion yuan in 2019. The market size should continue to expand in the next few years, and the travel demand of China's urban residents will continue to grow in the future. The growing demand for high-quality online ride-hailing services in the travel sector has stimulated the emergence of high-quality travel needs. The emergence of online ride-hailing has filled the pain points and consumption gaps of consumers in the travel field and met consumers' upgraded demands for high-quality riding environment and services.

In terms of society, the user scale of the online ride-hailing industry continues to expand, reaching 404.26 million in 2019. The increase in users has led to a continuous increase in their demand for online ride-hailing. Users' demand for online ride-hailing will become diversified, and online ride-hailing apps must continue to improve based on user needs. After the end of the epidemic, the market for online ride-hailing services has gradually recovered, and the number of competitors in the industry is expected to increase gradually in the next few years.

In terms of science and technology, the continuous development of my country's science and technology, the scope of "Internet +" technology and the emergence of intelligent connected vehicle technology will further promote the development of the online car-hailing industry, which will be a development opportunity for Cao Cao Travel.

3. Business Model

1) Tiered charging model

Taking advantage of users' psychology of comparison or "greed for bargains", we provide users with options of car rental or hitchhiking, express trains, and private cars. For the same distance, different cars have different prices, which encourages users to consume in order to gain a sense of superiority, honor, and the ability to surpass competition. For example, for Dongfeng Travel, for the same distance, the starting price for an express train is 10 yuan, while the starting price for a private car is 15 yuan.

2) E-commerce model

Users can click on product links to jump to other pages to make purchases, such as Didi Chuxing's "Chengxin Youxuan", which integrates the e-commerce model and allows users to shop and buy groceries on its online ride-hailing platform, thus realizing traffic monetization.

3) Take a taxi

Users hail a taxi or reserve a car online and pay the corresponding travel fees.

4) Data Services

• By dividing users by weekdays and holidays, we analyze their historical travel records, extract their holiday travel data, explore and predict potential information points in places frequently visited by users, describe their consumption needs, provide advertisers with precise crowd exposure and coverage services, and earn precise advertising fees. Such as Didi Chuxing.
• Advertisements are placed using car bodies and APPs. For example, Didi Chuxing will place advertisements such as promotional advertisements for financial apps such as Baidu Youqianhua on the taxi-hailing page on the homepage.

5) Value-added services

Membership model, making profits by collecting membership fees from users. Ruhua Xiaozhu’s Huahua membership is 5.9 yuan/month, and the discounted price for a 3-month membership is 15.98 yuan, which is only 5.33 yuan/month.

6) Car rental

• Provide car rental services to users. For example, Cao Cao Travel offers a Volkswagen Jetta rental for 268 yuan/3 days, or 84 yuan/day on average.
• The funds deposited by deposits and prepaid fees have certain characteristics of raising funds or interest-free financing. For example: Dongfeng Travel requires a deposit of 2,000 before renting a car.

Summarize:

Cao Cao Travel mainly adopts a tiered charging model (taxi + luxury car), information service fees, e-commerce model (Cao Cao Mall) and value-added services (designated driving, pick-up and delivery, etc.); when users take a taxi, they will choose different types of vehicles, such as ordinary cars and luxury cars. The platform will recommend the user's order to the driver and earn information service fees from it.

3. User Analysis

1. User Segmentation

1) Age

Figure 3-1-1 The most common travel patterns for each age group

From the chart showing the most commonly used modes of travel for each age group, it can be seen that people aged 25-34 account for 28% and are the main group. The second largest group is the 35-44 year old group, accounting for 21%, and the 16-24 year old group, accounting for 20%. The proportion of people aged 55-65 who use online ride-hailing services is 0%, and the proportion of people aged 45-54 who use online ride-hailing services is only 15%.

This shows that the main group of people who use online ride-hailing services are working people aged 25-44. Elderly people use online ride-hailing services less frequently and basically take the bus. Cao Cao Travel needs to provide specific solutions for the elderly group, such as adding a taxi-hailing mode for the elderly to simplify the process of using online ride-hailing services for the elderly.

Summary: Now more and more people are starting to choose online ride-hailing for travel. People aged 25-34 can be regarded as the main force of online ride-hailing, accounting for about 28%. The user group of online ride-hailing services mainly tends to be middle-aged.

2) User income level

Figure 3-2-1 Family income of online ride-hailing users

According to the analysis of Figure 3-2-1, the user group of online car-hailing in my country has the largest family income of 10,000-19,999, reaching 36%. To a certain extent, this shows that middle- and high-income people are an important user group for online ride-hailing services.

Summary: The increase in national income has led to an increasing demand for travel among users, the concept of online ride-hailing has become deeply rooted in people's minds, and consumption has upgraded. Among them, the user families with a family income of 10,000-14,999 yuan are the largest, accounting for 22%. For this group of people, the overall trend of the proportion of online ride-hailing use tends to rise first and then fall as their monthly income increases.

It can also be clearly seen that the proportion of online car-hailing users among people with a monthly income of more than 30,000 yuan is only 9%. This shows that as users' income continues to rise, they have higher requirements for the service quality and environment of online ride-hailing services, and may prefer higher-level options such as exclusive driver pick-up and drop-off or private car services, which are higher-priced options.

Summarize:

From the dimension of age, most online ride-hailing users are 25-34 years old, followed by 35-44 and 16-24 years old. This group is generally office workers or students and has a relatively large demand for online ride-hailing; while the proportion of people over 45 years old who use online ride-hailing is relatively small, especially those over 55-65 years old, who account for 0%. In this regard, the platform needs to be optimized or improved for people over 45 years old to make it easier for them to use. Adding a senior mode will help the online ride-hailing platform expand its consumer group and achieve overall development.

From the dimension of user income level, it can be concluded that the user group of online car-hailing is mostly people with middle and high income levels, accounting for more than 50% of the total. This shows that low-income people often choose to save money on travel due to the cost of online car-hailing and choose other cheaper travel methods, such as buses, bicycles, etc.

2. User group portrait analysis

3. Conclusion

Based on the above user group portrait, we can conclude that Cao Cao Travel’s target group is office workers aged 25-34 with middle- and high-income groups and students under 24 who like to travel frugally.

In general, Cao Cao Travel can effectively meet users' needs for daily car use and high-quality private car services, and can better ensure users' safety and provide a better riding experience.

4. Product Analysis

1. Strategic level analysis

Summarize:

From the perspective of product positioning: it can be seen that Cao Cao Travel’s main product positioning is Internet + new energy travel services. Low-carbon travel is one of their characteristics. Compared with Yao Travel and Didi Travel, it has certain advantages and characteristics, but its high-quality travel services still have certain shortcomings compared with Yao Travel.

From the perspective of business model: Cao Cao Travel has many business models. Its e-commerce model is not available in Didi Travel and Yao Travel, and it targets a wider range of users. But this also makes the usage process of Cao Cao Travel more complicated and not very friendly to older users.

From the perspective of special functions and core users: Cao Cao Travel is more commercialized, Yao Travel focuses more on high-quality services, and Didi Travel pays more attention to the user's attractive needs, has more humanistic feelings, and tends to be popular.

2. Structural layer

Structural diagram analysis

Cao Cao's travel:

Description: Cao Cao Travel focuses its functions on the "My" module, which basically covers all the contents of the "Home" module and acts as a menu. It has many special modules, such as "Contracting a Nanny Car" and "Driver Recruitment". The driver recruitment module helps Cao Cao Travel to obtain more driver-side customers.

Yao Travel:

Description: The enterprise version of Yao Travel only has the "My" and "Taxi" pages. The functions are simple and clear. The homepage is the airport pick-up service, while the homepage function of other online car-hailing services is the taxi service. In this respect, Yao Travel is different from other online car-hailing services. Its core functions are airport pick-up and drop-off, reservations, chartering and customized cars, which highlights its business positioning of high-quality travel and can save users' time costs. Yao Travel adheres to the concept of high-end quality and provides exclusive professional travel services.

Didi Chuxing:

Description: Didi Chuxing is the same as Yao Chuxing, with only the "Take a Taxi" and "My" pages. The "My" page has more functions than Yao Chuxing and adds many function selection modules, such as safety modules, welfare modules, etc., to protect the interests of users. It adds some human touch compared to Yao Chuxing and is more suitable for ordinary users who travel. Moreover, it adds taxi and elderly assistance mode modules while satisfying the core functions, which increases user stickiness, expands the target population, and enables the elderly to easily take a taxi, improving the experience of elderly users. It is a charming function.

Summary (functional structure):

Comparing Yao Travel and Didi Travel, we can find that Yao Travel's functions focus on high-quality travel, while Didi Travel focuses on preferential travel.

Compared with Cao Cao Travel and Yao Travel, Cao Cao Travel is slightly disadvantaged in private car services and does not have exclusive customized services. It can learn from the enterprise version of Yao Travel and extend its services based on private car services. For example, it can add boarding reminders or customized services to the airport pick-up and drop-off service module to increase users' car options and enhance users' car experience.

Compared with Cao Cao Travel and Didi Travel, the strength and methods of Cao Cao Travel’s welfare benefits are obviously insufficient and not attractive enough to users. You can make some references to the daily welfare section of Didi Chuxing, increase the platform's preferential strength and welfare coupons, increase user stickiness, take advantage of consumers' "greed for small profits" mentality, and win user attention.

3. Competitive product analysis

1) Analysis of Cao Cao’s travel functions

describe:

• Car rental: Users can rent a car in this module according to their car needs. Currently, car rental only supports short-term rental. Generally, the rental price is calculated based on 3 days, such as 368 yuan/3 days.
• Help with pickup and delivery: From 9.30 to 23.59 (only in the same city), we can help users pick up their parcels, saving their time.

advantage:

• Flexible rental and return: The rental and return of cars are flexible, and the car can be delivered to your door. Some users can also use Alipay's Sesame Credit points to avoid paying a deposit, saving users' financial costs.
• Fast pickup and delivery: can help users pick up items or some important documents. It is fast, convenient and quick, saving users a lot of time, and is a charming function.

shortcoming:

• Complex page: There are many functions, which makes the page look complicated and affects the user experience.
• Too many functions: Cao Cao’s travel covers a wide range and has many functions, which results in the lack of emphasis and advantages of its new energy vehicles.

Summary: Cao Cao Travel is an online car-hailing APP that combines the functions of "taking a taxi + renting a car". It has a wider user group and scope, and it is a state-owned enterprise, which can make users trust the APP more. However, its functions do not highlight its own advantages. For example, new energy car rentals and new energy taxis are not specifically demonstrated. It still needs to be improved to highlight its low-carbon travel and environmental protection concept and win the favor and trust of more consumers.

2) Analysis of the functions of Yao Travel Enterprise Edition

Description: Yao Travel has added airport pick-up and drop-off services on the basis of taxi-hailing function, which reflects the characteristics of its product services: high-end, quality and luxury. In addition, the airport pick-up and drop-off service is equipped with thoughtful services such as departure reminders, arrival gate pick-up, and delayed waiting, which can enhance users' perception and make them feel that the software is a "warm" software, thereby enhancing user stickiness; in addition, its customized car service covers multi-day chartered vehicles, fleet services, etc., which can save users' time costs and improve user experience for those who have customized car service needs.

advantage:

• Intimate reminder: After using the airport pick-up service, after the "departure reminder", the butler will arrive at the departure location in advance and remind the passenger of the upcoming trip by phone or text message according to the user's requirements;
• High-quality service: When the user cannot find the boarding location, the "pick up at arrival gate" service will have a travel manager waiting at the arrival gate to help carry the luggage and lead the user to the car, providing high-quality and high-end services to meet the user's respect needs and provide an excellent user experience.

shortcoming:

• Expensive: The high-quality service makes it more expensive, which is generally 3 to 4 times higher than other platforms.
• Small coverage: The APP is currently not open to many cities, such as Wuhan. The platform has a small coverage, few users, and low popularity.

Summary: In terms of travel, Yaochu takes the high-end quality route, pays more attention to service, and its vehicles are more luxurious. Its service is meticulous, which saves users a lot of energy and time costs, but the price is also more expensive, so it is not very suitable for the general public, and the user group is more targeted. Cao Cao Travel can learn from its high-quality services, improve its own platform service mechanism, and build a good service reputation for travel.

3) Analysis of Didi Chuxing’s functions

describe:

Safety Center: More complete safety protection functions. The Safety Center has a safety protection mechanism to protect user privacy, travel safety, etc. The ride-sharing convention clarifies the responsibilities of three parties, and provides an introduction and help for safety tools and frequently asked questions.

Shunfengshenglang: Users build a community together and allow users to participate in topic voting and discussion.

advantage:

• Humanized: The safety center has added many attractive small functions that can make users feel warm, such as the "Shunfeng Classroom" where users can learn safety knowledge and improve their awareness of safe travel, and the "Medical First Aid Card" where users can use emergency medical cards in case of emergencies, which is very humanized;
• Users can independently report issues: In Shunfeng Heat Wave, users can independently participate in voting and topic discussions, which makes it easier for the platform to identify user pain points, solve problems in a timely manner, and improve user experience.
• Great discounts: Didi Chuxing has a variety of promotional activities, such as coupons for inviting new people, etc., taxi rides are cheaper and more cost-effective.

shortcoming:

• Poor problem-solving ability: The system has poor problem-solving ability. Basically, the system automatically replies with the same words, which cannot meet the user's desire to solve problems in a timely and accurate manner.
• The service is too ordinary: Since Didi Chuxing emphasizes price concessions, the service is rather ordinary and the riding environment needs to be optimized.

Summarize:

Compared with user experience, user safety is also essential in travel. Didi Chuxing's safety center covers a more comprehensive and considerate range of user protection than Cao Cao Travel, which can make users feel more at ease. Cao Cao Travel needs to further improve its safety center; its tailwind heat wave is also one of its special functions, which can better collect users' problems, collect their pain points and continuously improve the APP, which is worth learning from.

Summarize:

In terms of functional structure: Compared with other online car-hailing platforms, Cao Cao Travel still has great shortcomings in its business model and special functions. The coverage of car rental is also small and it has no outstanding advantages. Further updates and iterations are needed to make improvements. In terms of service, we can learn from Yao Travel, strengthen the driver training mechanism, and further improve the user's riding service experience;

In terms of security: we can learn from Didi Chuxing's attractive security functions to protect users' privacy and security and create a more considerate security mechanism. Its methods of collecting user questions are also worth learning from; when optimizing Cao Cao Chuxing's welfare mechanism and coupons, we need to be careful not to exaggerate the publicity, which will result in a poor user experience and reduce user stickiness.

V. Conclusion

1. SWOT analysis

Advantage(s):

Compared with other online ride-hailing apps, Cao Cao Travel is an online ride-hailing app that combines "taxi-hailing + car rental". In the future, the travel demand of urban residents in China will continue to grow. Its core user group is people aged 16-35. Aiming at their pain point of focusing on travel experience, the company launches a taxi service called private car service. When renting a car at Cao Cao Travel, you can use your Sesame Credit score to avoid paying a deposit, saving users time and money.

Advantages of new energy vehicles: New energy vehicles are a social hot spot and are easily noticed and experienced by the media and consumers, which can reduce promotion costs; the energy consumption of new energy vehicles is less than 1/3 of that of traditional vehicles, which can significantly reduce drivers' daily operating costs and increase drivers' income; the platform is interconnected with pure electric vehicles to achieve intelligent order management; through the intelligent data transmission system, vehicle hidden dangers can be discovered in advance to ensure user travel safety.

Advantages in training high-quality service drivers: advocating that professional drivers are not equal to private car drivers, and professional drivers plus good service are not equal to good private car drivers; Cao Cao Travel has also established Cao Cao College to train high-quality service professional drivers, bringing users a safe, convenient, low-carbon and high-quality experience.

Disadvantages (W):

On the one hand, the security of the industry is worrying. In recent years, security incidents on automotive platform networks have occurred frequently. Although some punishments were carried out, the effect was minimal. There are still some safety risks that need to be addressed urgently.

On the other hand, service quality is difficult to guarantee, resulting in poor user experience.

Affected by the epidemic, the corporate economy is still in the recovery stage. At this stage, the proportion of users' online ride-hailing travel consumption is still relatively small.

The regional scale of self-owned vehicles is limited and the operating costs are relatively high. Cao Cao Travel also faces problems such as inconvenience in refueling because it is a new energy vehicle.

Opportunity (O):

With the globalization of the Internet, there are many B2C car companies, such as Cao Cao Special Car, Xiangdao Travel, Dongfeng Travel, Changan Travel, Youpeng Travel, etc. Most of these players are traditional car companies seeking transformation. They adopt a heavy asset operation model and provide standardized services to customers with their own vehicles and drivers. In essence, they are part of the urban transportation system. The service quality is generally higher quality and more stable, focusing on the mid-to-high-end market, with synergy with the automobile manufacturing business and a strong brand effect.

At the same time, during the period after the epidemic, people's desire to travel has increased, and the demand for online ride-hailing has also been increasing, which is both an opportunity and a challenge. Cao Cao Travel is a typical brand of the current transformation of traditional car companies into travel service providers. As the safety issues of online ride-hailing services have attracted much attention, the advantages of self-operation have gradually emerged. In the future, as the concept of low carbon deepens and new energy vehicles continue to develop, Cao Cao Travel will have advantages in concept, cost and operation.

Threat (T):

With the development of the online car-hailing market, competition has become increasingly fierce, with new platforms constantly emerging, such as Hua Xiaozhu, and the competitive pressure is increasing.

Compared with the common online ride-hailing services on the market, Cao Cao Travel’s prices are slightly higher, there are few activities, membership is not available, the price-performance ratio is low, and the market prospects are not ideal.

2. Summary

From the perspective of product design, Caocao Travel can continue to carry forward its simple and concise design concept, but at the same time it needs to strengthen the user app experience and security protection.

From a business perspective, Cao Cao Travel is not high-end enough compared with the high-end Yao Travel, and it is not preferential enough compared with Dida Travel. Therefore, it still needs to find its own positioning and develop in one of the directions to win the dependence of users.

With the support of good policies, Cao Cao Travel should further optimize itself, seize the opportunities of online car-hailing, gradually win the trust of consumers, and stand out. It is necessary to further develop the special function of being able to rent a car for charging to make it more complete and prominent, reflecting its advantages and focus.

Author: I'm your sheep

Source: I am a sheep