Please accept it! A comprehensive guide to Android Market ASO optimization tutorial!

Today we will make a simple summary, that is, briefly summarize the ASO optimization of the eight major Android markets.

1. Huawei AppGallery

(1) The app name must not exceed 64 characters and must not contain special symbols or competitor words.

(2) The application introduction describes the product functions and content, with a word count of 100-8000. Including keywords can also improve coverage to a certain extent.

(3) Keep your introduction as concise as possible.

(4) Comments can have a certain impact on keywords and weights, but it is important to note that Huawei App Market has strict review of comments, so you should focus on being authentic and sincere. If the background detects that the comment has problems or is a fake comment, the comment may be deleted by the app market and an email warning may be issued.

2. OPPO App Store

(1) The OPPO App Market system will automatically identify the application name in the APK package.

(2) When the application weight reaches a certain level, comments can increase the coverage of keywords

3. VIVO App Market

(1) The application name can be modified directly on the developer platform without updating the version. The number of characters in the subtitle should be kept within four to avoid being demoted or rejected. If there are repeated keywords in the title, it will not have any effect on the keyword ranking.

(2) The application category can cover the keywords, and the comments can also cover the keywords if the weight is sufficient.

(3) If you want to modify the application label, you need to apply to the official website for modification by sending an email to [email protected]. (You can scan the QR code at the end of the article to get the email format, add the administrator's WeChat, and send "VIVO category modification" to the administrator's private message)

4. Xiaomi App Store

(1) The application title will be based on the name in the APK by default. Developers can choose to add a subtitle in the background.

(2) Keywords can be up to 100 characters long, and each keyword must be separated by a space.

5. App Store

(1) The application name can be modified through a work order, but there are only two opportunities to modify it in a lifetime.

(2) In the application introduction, the closer the keywords are to the front, the greater the keyword coverage. Therefore, when writing the application introduction, you can try to put the core keywords and hot search keywords at the front to increase coverage.

(3) The one-sentence introduction should not be too long and should be limited to 5-15 words.

(4) App Store will use the download volume and conversion rate of the application in Tencent Mobile Open Platform over a certain period of time as a reference for weighted calculation to arrive at the overall score of the application.

(5) Since the App Store is currently maintaining and upgrading keywords, some keyword-related functions such as application tags and search have been temporarily removed from the App Store.

6. 360 Mobile Assistant

(1) The system will directly read the APK and provide the application name.

(2) Application positioning can be considered based on target population, application scenarios, and regional divisions.

(3) The developer's level has a certain proportional influence on keyword coverage, application weight, etc.

(4) Application tags: You can choose 4 search tags and 1 custom tag. The search tags will affect the search results and recommendation results. The custom tags will have a certain impact on the application ranking and download volume.

(5) The one-sentence introduction is limited to 13 words.

(6) Even if the application passes the review, it still takes a certain amount of time to review.

(7) If you inflate the number of views of an app, you may be penalized by the system, such as having the app removed from the category. However, if you do not inflate the number of views for a week, the system will automatically lift the penalty.

7. Baidu Mobile Assistant

(1) The system will automatically update and parse the application name. If you want to change the application name, directly modify the information in the APK package.

(2) Accurate classification plays a huge role in the application, and usually 1 is required and 3 are optional.

(3) No special number of words should appear in a one-sentence description, and the word count of the application introduction should be controlled between 50 and 500.

(4) Official certification of the app can effectively improve its ranking. All materials need to be prepared before official certification.

8. Meizu App Store

(1) The application title should be separated by a “-”, and the subtitle should be included in the APK.

(2) The name of a third-party application market cannot appear in the application description.

(3) Each word in the background keyword needs to be separated by a space, and competing words are not allowed to appear.

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Author: Le Xiangjun

Source: Enjoy aso