Poor traffic conversion recently? Share 8 high conversion techniques!

If you were asked to choose between the following two texts , which one would you click on first?

I guess most of them are the first one. “ Losing weight while sleeping ” sounds amazing, and thus arouses our curiosity to click.

And this is the power of copywriting .

"But I understand the reasoning. The problem is, what should I do if I can't write the copy?"

What else can I do? Just read Mr. Cucumber’s articles carefully. Do you need me to teach you?

Based on my years of experience browsing Taobao , I have summarized these five copywriting methods that make users irresistible . Keep them all.

When users come into contact with something, they will first connect it with their own memory and search their minds for information about the thing, or information that can be connected to the thing.

Therefore, in creativity, we should try our best to connect with users’ previous cognition so that consumers can establish initial cognition of the product simply, directly and quickly.

For example, IPO D is a classic in the advertising industry.

In 2001, if I told you that IPOD was a " digital multimedia player ", I think users would not know what it was, what it was used for, or even what it had to do with me.

In response to this, Jobs used the slogan " Put 1,000 songs in your pocket " and used "songs" that users are familiar with as insertion points, on the one hand to arouse users' curiosity, and on the other hand to establish a connection with users.

Another example is Bitcoin .

If you talk about Bitcoin to a layman, I don't think he has any idea what it is. But if you say " virtual currency trading that generates profits by increasing the value like stocks ", it will be easy to understand.

On the one hand, stocks are used as a comparison to generate initial understanding, and on the other hand, virtual currency is used to further increase users' awareness of the product.

So, sometimes it’s not that users don’t like your copy, but that they don’t know “ what does it have to do with me ”.

It's like I'm a bidder, but you ask me to learn operational knowledge.

• Do you want to be a peerless beauty in the eyes of the world?
• Do you want to be a successful man in the eyes of the world?

Yes, you do. This is also what people often call an ideal, or desire. If you want to sell products, you have to be good at depicting this scene and depicting people’s ideal selves.

For example, as a girl, you would be more interested in some things like " instantly turning your face into an oval face " and " applying your skin to create glowing skin ".

Why? Because I want to be a beauty, and these are the standard requirements of a beauty.

Therefore, copywriting like the ones mentioned above is nothing more than taking advantage of the users’ inner desires to achieve their own sales goals.

For example, what are the commonly used advertising slogans for cars? " The standard of a successful man ." Because every man desires success, and advertisers take advantage of this desire in the users' hearts to achieve their sales goals.

Therefore, when writing copy, you might as well think about this: What is the user's ideal self like?

Based on this key point, list the factors it contains, and then write the copy accordingly.

We have always emphasized scenario-based approach. But do you know why we need to use scenarios?

Usually user needs arise from inconvenience.

For example, you often ride a bike to get off work and feel that it takes too much time, so you have the urge to buy a car; for example, you are 28 years old and suddenly find that wrinkles are gradually appearing at the corners of your eyes, so you have the urge to buy anti-wrinkle skin care products...

Did you notice? Only when certain things in life hinder you will you have the urge to buy certain products.

What if it doesn’t happen? This requires us marketers to create, and then call it "scenario copywriting."

That is, by establishing scenarios, maximizing the stimulation of user needs .

For example, in the picture below, the micro-business copywriting that went viral some time ago, doesn’t it express the advantages of the product by creating a scene?

For example, if you tell a user about a juicer that it is easy to clean, has a large opening, and is environmentally friendly and hygienic, she may not necessarily buy it.

Because users themselves have no desire to buy juicers, it means that there is no direct demand between juicers and users.

But if we change the way we say it, it will be different. You can describe the scene of getting up early to squeeze carrots for beauty, or squeezing watermelon juice to quench your thirst after get off work in the evening.

In this way, not only is a connection established with the user, but the user's desire to buy is also indirectly promoted.

Therefore, sometimes it is better to change the dimension of thinking and use scenes to demonstrate selling points .

What is "Effect+Time"?

Let me give you a simple example.

Repair all damages overnight and get rid of sallow face overnight .

Did you see the clue? Simply put, it is to use time to express the effect of the product in a visual and exaggerated way .

For example, is it really that good to “repair all damage overnight”? Of course not. It just cleverly takes advantage of the user's desire for better. After all, I buy cosmetics to get better and solve problems.

Let’s take the “bidding training course” as an example.

Between " Increase your income 100 times in 40 days " and " Practical account operation teaching ", it is obvious that the first one is better than the second one; using numbers not only makes the product visual, but also hits the inner needs of users.

“839,293 women have purchased it”, “Sales leader for XX consecutive years”, “Sales exceeded XX million bottles”, “Sold out”, “Hotly snapped up”, “A century-old brand”, “A must-have on the street”, “Sales champion”…

The above copywriting is not unfamiliar to you, especially in e-commerce products. Moreover, these copywritings are universal and will never go out of style!

Because it cleverly uses people's herd mentality to imply that our products are popular and to suggest to users that " so many people have bought it, the product must be great ."

Therefore, the rule of copywriting for best-selling products is to “ create a crazy rush ”.

For example, the slogan of Xiangpiaopiao milk tea is "leading in sales for 6 consecutive years", which is to create an image that the product is particularly popular.

However, due to the blind pursuit effect of users, this type of copywriting is more suitable for niche products, new products, etc., and can help them enter the market quickly.