In addition to operational knowledge, where can APP operations get inspiration?

On June 21, the article titled "Just now, the Saudi Crown Prince was deposed" published by the WeChat official account of Xinhua News Agency received rave reviews from netizens because the article only contained 9 words but required 3 editors. The humorous reply from the editor of the Xinhua News Agency official account attracted more netizens. Xinhua News Agency’s official account also gained a large number of followers thanks to this article.

Seeing this, you will definitely think that Hezijun is going to write another practical article. No, no, no, today Hezijun wants to talk to you about where operators can get some inspiration from besides professional knowledge of operations .

1. Reading makes people happy

1. Hard-to-grasp products, design books

Operations and products are inseparable. Learning product-related knowledge is not to enable operations personnel to better communicate with product managers , but to understand the work of product managers, what they think at work, and to better understand product managers. In addition, operations personnel also need to build user portraits and conduct user surveys, and product managers have already completed these tasks before drawing product prototypes. Operations personnel can obtain this data from product managers for reference.

Reading books related to design can enhance one's aesthetic sense and is also a good choice.

2. Follow the reading steps of the masters

Han Xu, who has more than ten years of operations experience , once said, "I have read five books, none of which are directly related to operations." The following five books are listed.

Operators who have been working for many years are constantly enriching themselves with books. Why don’t you catch up with them? ,

There is another big name that I would like to mention. He is Lao Jin Jin Pengyuan. I believe most people are familiar with Durex . Jin Pengyuan is the main person in charge of Durex's leveraging marketing and social marketing . Lao Jin has a habit of reading books, and not all of them are about advertising. The books he has read include "Twenty Billion Light Years of Loneliness", "Chinese Fashion Photographers in 2015", "Deep Throat", etc. He also made a book list of the books he has read. The following are some of the books Lao Jin has read.

When it comes to choosing books, you can actually have a variety of choices. You can read books that interest you, that make you feel happy, and in other fields.

2. Thought-provoking variety shows

1. "Tonight's 80s Talk Show"

"Tonight's 80s Talk Show" interprets social issues and events that young people are concerned about, which makes the audience laugh while also triggering thinking.

Take the recent college entrance examination for example. The entire Internet is filled with hot articles such as "College Entrance Examination Questions for Operators (National Unified Volume)" and "College Entrance Examination Questions for Fitness Talents (National Unified Volume)". It seems interesting at first glance, but when most people play this joke together, it becomes not so interesting.

The "Tonight 80s Talk Show" redefined 985 and 211, and the invited guests also complained about the college entrance examination. Although it sounded nonsensical, it was memorable.

Therefore, as an operator, you should think more when chasing hot topics and organizing activities. Don't just chase hot topics. You should be clear about what you can do and what you cannot do.

2. " The Debaters "

The show will debate some controversial issues that are more relevant to life, such as "Should I refrain from showing off on WeChat Moments ?", "Is it a sin to order takeout in bad weather?", and "Should I send my relatives back if they don't treat me as an outsider?".

Take the example of "If relatives don't treat you as outsiders, should you go back?". What Box Jun can think of is that there is no need to ignore so many things between relatives. The debater raised the topic to the level of human nature and gave the following answer: as long as you leave a little room for human nature, this little room will be torn into a whole world. This interpretation gave me a completely new perspective on the incident.

There can be different ways to solve a problem, and each has its own advantages and disadvantages. The show "The Debaters" provides the audience with a more comprehensive way of thinking. Whether it is user operation , event operation or content operation , if you encounter a bottleneck, you can try to find solutions from different angles and weigh the pros and cons of various solutions. This is why Hezijun recommends operators to watch this show.

3. The way you acquire knowledge is actually not that important

Mimi Meng once wrote that today's university classes are a waste of time and advised college students to drop out, saying that one can learn 100 times more through her company's training than in university. Putting aside the values ​​of this article for the moment, Mimi Meng emphasized that her company can learn things quickly in a short period of time, and what she emphasized is learning.

As mentioned at the beginning of the article, it is the humorous answers given by the editor of the official account that have attracted countless fans, but Hezijun does not think that learning a sense of humor in a targeted way can make people laugh from the bottom of their hearts. In fact, these are all my own accumulation and cannot be achieved overnight. It’s like if you were asked to use some words to describe how quickly time passes, some people would say “time flies so fast”, some would say “time passes by like a flash”, and some would say “time easily leaves people behind, cherries turn red and banana leaves turn green”.

If you like reading, then read. If you like measuring the earth with your feet, then set off. Because only when you read thousands of books, travel thousands of miles, and broaden your horizons, can you turn these things into something within your body. So the way you acquire knowledge is actually not important.

If you have read countless useful articles but are still not good at operations, you might as well try the above methods to see if you can find some inspiration.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

This article was compiled and published by @活動盒(Qinggua Media). Please indicate the author information and source when reprinting! Site Map