If your APP has just been online for 1-6 months and you want to see natural growth without spending money on promotion, there are still many ways to do it.The first is the iPhone version of ASO, app name > keywords > description, their basic principles are:1. The title is 225 characters, about 90 words. You can use the main title + subtitle. The subtitle has a higher weight than the keyword. You can choose core keywords and continuously rotate and optimize.2. The weight of the title and keywords cannot be superimposed. If it appears in the title, it should not appear in the keyword, which wastes characters.
There are 100 characters in total. The closer to the front, the greater the weight.
Those with no search ranking, no popularity, and meaningless word segmentation will be deleted in the next version
The core keywords must be placed in the subtitle
Analyze the keywords of competitors in large quantities, compare their popularity, and build your own APP keyword library
Select 10 competing products and sort them in descending order of popularity. The top five competing product words can be used
3. The word count should be 300-500, and the core keywords should appear 8-12 times. The weights of the description and keywords can be added.The second is the promotion of the Android version. The major domestic Android markets are very chaotic, but there are still some free promotions such as free first launch, new product self-recommendation, and special topic self-recommendation.【360 Mobile Assistant】The first release applicationshould be submitted 3-5 working days in advance in the background:APP version: 1. Brand new first release; 2. Major version first releasemethod: 1. Exclusive first release; 2. Joint first releasematerials: 1. Update content; 2. Application description, screenshots, icons, introduction; 3. Appointment for the first release time;After the first release materialreservation is successful, upload the APK package and the advertising image APK file at 18:00 on the working day before the first release at the latest: Add the 360 Mobile Assistant client logo and the words "360 Exclusive First Release" to the splash screen pageAdvertising image: jpg or png, 827*180, 245*158 for PC, 960*500, 442*263, 680*167 for mobileRelease time
The first release time must be applied for 3-5 working days in advance;
The first release time is 24-48 hours;
The first release interval is 15 days
New product self-recommendationbackstage direct applicationmaterials: 20-word description in one sentence, 100-word target users (please state the market size and typical users, service population), 100-word product problem solving, 50-word application highlights (the most attractive point), 100-word main competitors (main competitors, own advantages), and 100-word team introduction.No need to upload APK and ad images. The effect depends on RP. It was recommended to the PC homepage for 4 days in February, but I can't find where it is. ORZ【Tencent App Store】Application for ExcellentNew Application is suitable for newly launched applications (within 6 months) and new versions of mature applications.Apply in the background 3-5 working days in advance:Materials: 1. Updated content; 2. Appointment time, only 1 day;After the application is submitted, the review will be completed within 2 working days.After the first release materialreservation is successful, you need to fill in the graphic and text introduction and upload the APK before 11:00 on the promotion day.APK file: Add the App Store logo and the words "App Store exclusive first release" to the splash screenAdvertisement image: Header image 624*234, accompanying image 624*300First Release Time1. The first release time must be applied for 3-5 working days in advance;2. The first release time is 24 hours;【Huawei AppGallery】The first release applicationshould be submitted 10 working days in advance in the backend:Method: 1. Exclusive first release; 2. Joint first releaseMaterials: 1. First release version number; 2. Application description, screenshots, icons, introduction; 3. Appointment for the first release time, limited to 3 daysAfter the first release materialreservation is successful, upload the APK package and the advertising image APK file at least one working day before the first release: Add the Huawei App Market logo to the splash screen page for no less than 1.5 secondsRelease time
The first release time must be applied for 10 working days in advance;
The first release time is 1-3 days;
The first release interval is 25 days
See the event notification on Monday, apply directly in the background, submit the app name, APPID, developer email, and app description;display for 2 days【Sogou Mobile Assistant】First release applicationtype: 1. Major version update;apply in the background 7 working days in advance:Materials: 1. Update content; 2. Appointment period, only 1 day;After the application is submitted, the review will be completed within 2 working days.After the first release materialreservation is successful, the APK must be uploaded one working day before the promotion.APK file: The first release package needs to add the "Sogou Mobile Assistant" logo on the startup page or splash screen pageRelease time
The first release time must be applied for 7 working days in advance;
The first release time is 24 hours;
After the first launch is successful, the same product cannot be applied for again within 15 days.
Sogou Good ApplicationConditions: First submission within 6 months and online application, the official recommends one application every day,apply directly in the background, apply for special topics, see activity notifications, and apply directly in the background【PP Assistant】First release applicationtype: 1. Brand new first release; 2. Major version update;Method: 1. Exclusive first release; 2. Joint first release;Apply in the background 3-5 working days in advance:Materials: 1. Update content; 2. Appointment time;After the application is submitted, the review will be completed within 2 working days.After the first release materialreservation is successful, the APK and advertising images must be uploaded before 17:00 one working day before the promotion.APK file: Add PP Assistant, UC App Store, Taobao Mobile Assistant 3 logos to the splash screen page, and the splash screenadvertisement will appear every time you restart the app. Banner size for the first release area: 720*288pxRelease time
The first release time must be applied for 3-5 working days in advance;
The first release time is 24 hours;
After the first launch is successful, the same product cannot be applied for again within 15 days.
The first release was launched at 11:00 on the same day
【Lenovo Music Store】First release applicationtype: 1. Brand new first release; 2. Major version update;Method: 1. Exclusive first release; 2. Joint first release;Apply in the background 3-10 working days in advance:Materials: 1. Update content; 2. Appointment time;After the application is submitted, the review will be completed within 2 working days.After the first release materialreservation is successful, the APK must be uploaded before 17:00 one working day before the promotion.APK file: The first release version needs to add [Le Store LOGO + Lenovo Le Store first release words] in a prominent position on the splash screenThe firstrelease time must be applied for 3-10 working days in advance;after the first release is successful, the same product cannot be applied for again within 15 daysApply directly in the backend for new product self-recommendation, check the application, and fill in the contact name/phone number/QQTo apply for a special topic, please check the event notification and apply directly in the background. Check the topic, check the application, and fill in the contact name/phone number/QQ.Every time the Android version is updated, try to apply for the first release. In the case of my APP, it can bring 10-20 times the downloads than ordinary updates. (The app I’m working on now is called Westward Journey, which focuses on Tibet travel. After it was launched on the app store on January 29, 2016, searches for “Tibet” remained ranked first a week later.)In addition to app distribution on app markets, many app recommendation websites have sprung up both at home and abroad, such as the most beautiful apps, Love Apps, app daily push, NEXT, DEMO8, etc. These are all gathering places for very sophisticated and good apps, and they are all worth exposing! For example, every week I discover some interesting and beautiful apps or websites on Next, which is also a good way to broaden my horizons.ps: Next I will consider more promotion methods, such as PR articles, advertising, exchange cooperation, expert promotion, etc. I will write them down after personal testing. I still need to ask more questions from my seniors!
