Master the core rules of Tik Tok and create explosive short videos!

What exactly is the structure of a short video? How to use the universal short video structure formula to adjust content and get more traffic?

1. What kind of short videos can be seen by more people?

The Law of Attraction

Creator video content + TikTok platform + basic traffic + secondary traffic pool + more traffic

The swiping screen product format causes users to have less attention and patience when viewing, and requires differences to be shown as quickly as possible.

The law of attraction: You need to make the user who scrolls the screen feel that you are different within the first moment (1s). Awakening people's conditioned reflexes.

so! You need to create content and pay attention to the law of attraction.

2. 5 types of short videos, there is always one that can help you sell goods

5 types of short videos suitable for businesses:

Talent display type + plot/funny type + life shooting type + knowledge explanation type + skill teaching type

Category 1: Talent show

Video content: singing, dancing, painting, special skills, etc.

Suitable for businesses: clothing, decoration, stationery, etc.

Category 2: Drama/Comedy

Video content: Real family scenes, interpretive plots

Suitable for merchants: clothing, accessories, household goods, food

The third category: Vlog

Video content: Real scenes of daily life, third-person perspective records of life

Suitable for merchants: products with tone and brand, slightly higher average order value, and product audiences with different ages

The fourth category: knowledge explanation type

Video content: Professional industry knowledge explanation and teaching, product display explanation

Suitable for merchants: Products need a certain professional identity to be better sold, and there is a higher demand for product safety and trustworthiness

Category 5: Skills teaching

Video content: Skill learning, product usage

Suitable for merchants: The products sold have a great demand for instructions

3. Six-step method for video script shooting

Step 1: Get attention

Views

Tik Tok uses a feed-stream swiping format, and users have very low patience, so the psychological cost of each user action is very high.

Therefore, whether the video can attract users within 1 second largely determines whether it can generate traffic.

Step 2: Let him watch

Completion rate

How to attract users to read the following content? Spare no effort to keep the person who comes in from leaving, make him feel that what happens later is particularly important, or make him feel that what happens later will be related to him or he will feel comfortable in the first 20% of the time.

Step 3: Ask him to like it

Like Ratio

Where exactly are the users’ needs? Pain points, laugh points, tear points, excitement points, and itch points awaken users' emotions and stimulate emotional points.

Step 4: Interact with him

Quality of speech

To arouse users' questions, curiosity and discussion. A good comment is like a conversation, where you wait for your fans to say the second half.

Do not reply to users' negative comments and do not include personal information etc.

Step 5: Ask him to forward it

Retweet Like Ratio

Create content with the expectation of forwarding it!

Forwarding reason:

Forward to relevant people

Turn it over and see for yourself (it will be very helpful for you)

Step 6: Pay attention

Views and likes ratio

What kind of account will make users want to follow it?

(1) The content is consistent, the format is roughly similar, and the creator’s personality and industry are stable

(2) The content is good to watch and gives fans great expectations (such as series content)