[Practical Collection] A comprehensive list of efficient tools necessary for operating Meow and Market Wang

As the saying goes, "If you want to do your work well, you must first sharpen your tools." As an operations manager at an Internet company, while mastering the necessary operations skills, mastering some operations tools that improve work efficiency and perspective will make your work twice as effective with half the effort. Today, Xiao Moli compiled a summary of Internet product operations tools that have been personally tested by experienced people. They are simple, practical and efficient. I would like to share them with you in the hope that these tools can really help those in need (you will regret it if you don't save them). In order to make learning more organized, it is simply divided into comprehensive scenarios and activity scenarios.

1. Comprehensive Scenario

1. Record and note management: Evernote

I have been using Evernote for quite a long time and it is quite good for me. I usually classify and manage work-related content, such as meeting minutes, work plans, and work content. I will also write down some information related to operations and products, such as an idea, a good copy , etc. I personally like it!

Highlights:

1) Unified storage files. One tool can handle all the records. There is no need to divide them into too many files like Word. The files can be stored in a unified manner, which is very convenient.

2) Share directly. The content can also be shared directly with colleagues via email, with real-time synchronization.

Similar tools: Youdao Cloud Notes, Weizhi Notes, etc.

2. Online collaborative document tool: Graphite Document

Graphite Document is an online document that supports real-time collaboration among multiple people. People in different positions can edit a document online at the same time. The document is updated instantly, and everyone can see the latest document dynamics. It is indeed much more convenient than Word. There is no need to send files back and forth for one or two small changes, and then the other party has to download them one by one. Time is precious, and real-time updates are great~

Highlights:

1) Support multi-person collaboration, multiple people can edit and communicate on the same document online, and communicate and confirm in a timely manner.

2) Documents are updated in real time, greatly improving work efficiency.

3. Mind map, flow chart: MindNode Pro, ProcessOn

Operations and marketing people sometimes need to draw some mind maps and flow charts. Mindnode Pro is more inclined towards mind maps. I use mind maps more, so I use Mindnode Pro more often. ProcessOn can be used for flow charts.

Highlights:

1) Both tools are very easy to use, with almost zero threshold, and the tools are free.

2) Both support export, and the effects of mind maps and flowcharts are very good.

Similar tools: Xmind, Baidu Mind Map, etc.

Suggestion: It is best to develop the habit of thinking, summarizing and drawing mind maps at work, and then constantly optimize and update them. Over time, these mind maps will become your "wealth"~

4. Focus on hot platforms: mainly recommend index platforms headed by Baidu Index

Baidu Index is an Internet trend statistical analysis tool. You can use it to quickly check the search volume of a certain keyword on Baidu, its rise and fall over a period of time, the characteristics of netizens who pay attention to these words, and what related words they searched for at the same time, etc. I usually use index platforms to monitor the situation of my own website and competitors' websites, and also pay attention to recent hot topics.

Similar tools: Weibo Index, WeChat Index , Toutiao Index , etc.

5. APP data query tool : Zhongliangji

Zhongliangji is a platform that provides online query of APP data. It is also a must-have tool for APP operation and promotion personnel. You can enter the APP ID or keyword on the platform to query multiple data indicators of the application or keyword in the App Store. It can help CP evaluate the degree of application optimization and judge the advantages and disadvantages of APP optimization modules during the APP optimization and promotion process, and then make accurate optimization plans.

Highlights: Its functions include APP optimization diagnosis, APP information query, keyword ranking query, keyword hot search ranking, APP list query and other functions.

Similar tools: ASO100 , Cicada Master , APP Annie, etc.

6. Data analysis tool: BDP Personal Edition

Marketing and operations are inseparable from data analysis, but I don’t know too advanced data mining and analysis models. I mainly used Excel before, which has more complete functions and is easier to use. However, Excel gets stuck easily when the amount of data is large, and the resulting charts are not very beautiful. Later, I accidentally learned about BDP Personal Edition. At first, I was just trying it out, but later I found that it was really a good thing. I really like it~

BDP has functions such as data access, data processing, visual analysis, and report display. Special mention should be made of data access. In BDP, data from third-party platforms such as Baidu Statistics, CNZZ , WeChat official accounts , Toutiao, Umeng , and indexes can all be accessed as data sources. This not only allows you to view the data in a unified manner, but also allows the data to be updated in real time.

Highlights:

1) Simple. The operation is very simple. You don’t need to write function formulas yourself. You can perform analysis by dragging and dropping. You can also generate good-looking data charts by dragging and dropping. It is very suitable for data novices like me who don’t understand technology.

2) The visualization is awesome. Unlike Excel, the charts generated by dragging in BDP are really great, and the default color scheme is also very satisfactory. There are dozens of nice chart types, which are also great for making data reports . I would like to mention that it can make GIS maps. Last time, I added a dynamic map to the data report, and my boss praised it a lot. I am especially grateful for this tool.

3) Data is updated in real time. This is simply amazing. Many data sources required for work are connected to BDP, and the data and chart results are updated in real time.

Similar tools: Tableau, etc.

suggestion:

1) Please fully experience and use the functions of the BDP tool, which should greatly improve your data analysis capabilities.

2) The data results are not meant to look good just for the sake of looking good. They look good to make the data more intuitive and easier for us to discover the problems behind the data. The key is to continuously optimize operational strategies through data. This is my truest feeling.

2. Activity Scene

The following recommendation tools revolve around a certain event and are mainly divided into two time periods: before and after the event. Let’s talk about the event first. After the event plan and schedule are determined, the promotion and warm-up before the event are the most important. Some people like to use H5 for communication, some like to use pictures and posters for promotion, and some like to use articles for promotion...

1. H5 tool : MAKA

I have used tools such as YiQixiu and Baidu H5 before, and later I discovered MAKA by chance. At first I thought the name of this tool was cool, so I tried it and felt it was pretty good. The operation is very simple, and some of the templates provided are also quite good-looking, which is my favorite style. It also provides data statistics function, and the overall functions are still very good.

Similar tools: iQiyi, Chuangketie, Baidu H5, Chuye, etc. In fact, the functions of H5 tools are not very different. You can choose according to your preferences and habits.

suggestion:

1) Applicable types: H5 can be given priority for event releases, recruitment , new product launches, etc.

2) Publishing time: The peak hours for user access and sharing are generally 19:00-23:00, and the number of users accessing and sharing reaches a peak between 21:00 and 22:00. Promoting H5 during peak hours is more effective.

3) H5 length: A good H5 should be 5-11 pages long, and important content should be placed on the third page.

4) Appropriately adding jump buttons can better drive traffic to the website.

5) Matching elements: Appropriate music and special effects are also recommended, but form elements should be used with caution. In addition, the elements cannot be too large, otherwise they may not be opened easily, affecting the user experience .

2. Design tools: Sketch, Figma

Although I am not a professional designer, as a comprehensive talent, I still need to have simple design skills in case of emergency! Sketch was recommended by our designer. It felt really easy to use and powerful. However, once I got used to it, they asked for a fee. Later, the designer recommended Figma. Figma is pretty good. You can make designs online for free. Its operation is very similar to Sketch, and it can also import Sketch files. It’s just that due to compatibility issues, there are sometimes some misalignments. But overall it’s still good, and I’m slowly getting used to it.

Similar tools: PS, AI , etc. These are well-known tools in the design industry, so I won’t recommend them one by one~

In addition, I would like to tell you some websites that you can refer to for making maps: Dribbble, Huaban, and ZCOOL. I have used all of these. For icon icons, please refer to: iconfont.

3. Typesetting tool: Xiumi

It is necessary to promote through the official account , so how to format it? Everyone is familiar with Xiumi, so I won’t say much about it. Xiumi is not difficult to operate, and it becomes quite easy to use once you get used to it.

Similar tools: Xiumi, 135, I typesetting, etc. There are many~

Suggestion: Article layout is very important. Often users will be guided by the article layout and format when reading an article. For example, for me, a good layout will make me more eager to finish reading the article, and some bold and colored formatting guides will make it easier for me to grasp the key points, so layout is very important!

4. GIF

1) GIF expression dynamic image website: soogif

Sometimes there are some active elements in the article, and GIF emoticons are very useful at this time. I usually look for them on these websites. In addition to soogif, there are also gif cat and pig animations.

2) GIF image creation tools: GIFCAM, KAP

GifCam is a GIF animation production tool that integrates recording and editing. The recorded animation can be edited frame by frame. It is very easy to use. For example, if you want to record a short video clip into a GIF image, you only need to drag and drop the "viewfinder" of its window to the video playback area, and then press the record button to start recording. It can capture the “view frame” like a camera and save it as a GIF image. The operation of KAP is similar and very simple. Both tools need to be downloaded. You can search and download them by yourself.

Other tools: PS and Meitu Xiuxiu are also good choices for making animated pictures~

Suggestion: Regarding GIF images, pay attention to accumulating materials and building your own material library.

5. QR code generator: forage

Never underestimate the importance of QR codes. Once after an event, the participants were very enthusiastic and asked where they could see the product. I was dumbfounded to find that I had forgotten to put the QR code. Not only did it give people a bad impression, but the whole event also did not meet expectations. So the seemingly small QR code is very important. I usually use grass feed, which is simple and convenient, and I can also display the logo in the QR code, which is very good.

Similar tools: Weiwei Online QR code, etc.

Suggestion: A beautiful QR code can bring better traffic, so pay attention to it~

6. Short link generation: Sina short link

Long links are not only long, but sometimes they do not give users a very good feeling, especially in external publicity and marketing text messages. Long links are best converted into short links. This can be done with Sina Short Link. You can customize the suffix and share it directly after the short link is generated.

Similar tools: Baidu short link, etc.

7. Activity release: Activity line

When publishing an event, you need an event introduction link and send it to your target users . This event was recommended to me by a peer. It’s pretty good and is generally considered by everyone when there is an event demand.

Next, I will share some tools that you will need after the event.

1. Questionnaire survey: Golden Data

An online form design and data collection tool that can be used to create online questionnaires, design forms, collect user feedback, etc. After designing the form with Golden Data, a unique form link and QR code will be generated, which can be published on social platforms such as QQ, WeChat and Weibo. The data collected by the form will be given a corresponding data report in the background of Golden Data. The data details can be viewed on the data page. The tool is pretty good!

Similar tools: Mike, Questionnaire , FormMaster, etc.

Suggestion: Don’t worry too much about which tool to use. What is more important is the data statistics after the questionnaire and getting results and conclusions through data feedback.

2. Activity data report: You can refer to the comprehensive scenario data analysis tool BDP Personal Edition. Remember that mixed text and graphics (advanced dashboard) is the best mode for data reporting.

Well, these are the tools I use in my work. I have set up a special area to collect these tools in case they are needed. I hope they will be useful to you. Of course, tools are just tools, and they can indeed improve our work efficiency, but the most important thing is that the tools must be combined with actual work and specific ideas so that the tools can truly help with actual work.