Double Eleven Pitfall Avoidance Guide: Teach you how to see through the e-commerce likes routine

The annual Double Eleven is coming soon. Are those friends who are keen on "shopping" almost unable to suppress the wild power in their bodies? But remember: be careful when shopping!

The "Double 11" in the past two years has come earlier than ever before. Last year, Alibaba started to build momentum on October 20, and this year is no exception. I believe that during this period of time, many people have been flooded with various activities such as asking for likes, PK, and support, right?

Of course, other e-commerce platforms will not sit idly by and watch Alibaba reap all the glory, and they will follow suit. However, as Tmall's Double 11 rules became more and more complicated, other platforms followed suit, and Double 11 seemed to have become the Mathematical Olympiad of the e-commerce industry.

However, after years of battling wits and courage with merchants, we are no longer the "newbies" who thought we were getting a great deal and could buy without thinking when we saw a discount.

Faced with activity rules that often require a PPT to explain clearly, we naturally have questions in our minds: Are these activities worth participating in? How to make a choice?

This article will sort out the main Double 11 activities of Tmall and JD.com . Perhaps you will have the answer after reading this article.

1. Tmall’s main activities

1. Double 11 Partner Program

Event time: October 20-November 10;

Entrance: No need to look for it, it is everywhere;

Today, Alibaba has made full use of the Double 11 brand , giving full play to the fine tradition of "passing on, helping and leading", and almost all Alibaba products have been included. The most obvious example is the "Partnership Program".

In a nutshell, it means signing in or completing tasks in Alibaba products such as Taobao , Tmall, Xianyu, Taopiaopiao , Youku, and UC to collect the so-called "activity energy". On November 10 and 11, you can redeem the energy for red envelopes at a ratio of 100:1, and use it to offset the payment for purchases on Tmall or Taobao on the Double 11 day.

You said signing in is easy, isn't it just a matter of moving your fingers? What about opening more than a dozen apps in a row to sign in?

According to our statistics, among the list of "partners", there are 14 apps that require daily sign-in, 9 merchants that require offline consumption or code scanning , and several "Tmall stores", as well as Tmall Genie that requires hardware cooperation...

Since you want to get the free stuff, then you must choose the zero-cost sign-in. For the above 14 apps, except Damai.com, you can get 5 energy by signing in to other apps. You can get 70 energy a day, which is a red envelope of 70 cents.

If you complete all non-shopping tasks in the 14 apps, such as watching videos, finding treasure chests, sharing activities, answering questions, etc., you can get a minimum of 485 energy. Add the energy earned from signing in, and you can get a total of 555 energy points every day.

If you persist from the first day of the event to the last day (November 9), you can get at least 555×21=11655, or a red envelope of 111.55 yuan, through the above channels. If you add in the 100 energy points given by some apps for the first binding of Taobao accounts, the amount may reach about 120 yuan.

Seems to look pretty good? But if you take the time cost into account, the cost-effectiveness of this wool may not be very high. Just for the sign-in item, it takes at least 5 seconds on average from opening each app to completing the sign-in, not to mention the miscellaneous tasks, which take at least 1 minute and at most 4 or 5 minutes for each app. Adding them all up, it takes at least half an hour a day.

Image from: Internet

Of course, it’s also possible to just click a few times during your commute to and from get off work.

If you really don't want to spend energy or install the "Ali Family Bucket", you can consider choosing a few apps with high energy values ​​and simple tasks: Xianyu, Fliggy, and UC. These three apps can easily earn you 50+ energy every day. Among them, Fliggy is the simplest and all tasks can be completed within 1 minute. UC's mini- games are also quite interesting. It's also good to gain knowledge while collecting energy.

I hope some genius can invent a one-click sign-in workflow...

1. Team PK

Event time: October 20-October 31;

Entry point: Taobao app homepage - "Collect energy for red envelopes", or directly enter "Double 11 Partner" in the Taobao search box;

What should I do if I really don’t want to go through the hassle but still want to take advantage of the situation? You can form a team with your friends and compete with other teams every day. The winning team can get hundreds to thousands of energy.

How to PK? In fact, for the "Like" activity disguised as a PK, all you have to do is log in to Taobao every day, open your team, get a like, and then share the activity page with other friends, asking them to open Taobao and like your team.

Although there are many sharing platforms such as Alipay and QR code, WeChat is obviously the "hardest hit area". On the surface, it seems to be switching between two apps, but in fact it spans two companies and two platforms.

The PK event lasts from 9 am to 11 pm every day. It was originally a simple decision based on the number of likes, but it has spawned a variety of tactics, including leading all the way and letting the opponent surrender early, a stalemate and then suddenly exerting force at the last moment to catch the opponent off guard, and changing the team name to hint at a "tacit agreement"...

Double 11 has inspired everyone's military talent.

How to increase popularity: Team members can get 1 like for logging in every day, ordinary users can like 6 friends every day, each like will increase the team popularity by +1, and the team popularity will be +2 after a super member likes.

If your teammates are strong enough, you can just wait to “win without any effort”!

Regarding the team's account, some netizens have also calculated it for everyone:

Image from: Internet

Note: You can form a team only when your naughty value is 400 or above, and you can like your friends only when your naughty value is 500 or above. Each time you participate in PK, a certain amount of energy will be deducted. Once you form a team, daily PK is mandatory. In other words, if you keep losing PK, your energy will be deducted.

If you really can't afford to lose, you can choose to quit the team between 23:00 and 9:00 the next day and return to the "Lone Ranger" state, but the energy value obtained during the PK will be reset to zero, and you will be kicked out with nothing, and all your work will be in vain.

2. Tmall’s other Double 11 activities

1. Super Red Packet

Distribution time: October 20-November 11;

Entrance: https://m.tb.cn/h.38wAWjv;

You can receive it 3 times a day, and randomly receive cash discounts or Double 11 shopping red envelopes.

1. Sign in red envelope

Distribution time: November 1st - November 11th;

Entrance: Enter the super red envelope page and receive a red envelope once, which means you are signed in by default;

Depending on the number of days you sign in, you can get a corresponding red envelope on Double 11, with a maximum denomination of 1,111 yuan:

Cumulative sign-in for 3-6 days, platinum gift package;

Sign in for 7-9 days cumulatively, and you will get a gold gift package;

Sign in for 10 days cumulatively and get a platinum gift package.

1. Wish List

Distribution time: November 1st - November 10th;

Starting from November 1, users can add their favorite products to the "Double 11 Wish List" and get wish value rewards by sharing and asking friends to help. The wish value can be exchanged for exclusive product red envelopes after 11 pm on November 10, which can be used to deduct orders on Double 11, and the exchange ratio is 1:1.

Pre-sale deposits, store red envelopes, etc. are all routines that have been used in previous years, so I won’t go into details here.

The detailed rules of the two activities, "Wish Tree" and "Tao Li Jin", will not be known until November 1st, but they can be summed up in three words: recruiting people. All we can say is that Alibaba’s social ambitions are still alive, and its principles for polluting WeChat have not changed.

3. JD.com’s main activities

JD.com's "Double 11" strategy is not as complicated as Alibaba's, but relying on its good relationship with WeChat, it also follows the principle of "not letting you receive a red envelope properly". If you want to receive a Jingdou or a coupon, you must share it on WeChat and ask your friends for help.

1. No.1 Jingtie

Event time: October 20th - October 30th;

Entry point: Search for "Top Jingtie" directly in the JD app, or click the red envelope icon on the right side of the search box;

Although we have been complaining about Alibaba's tireless efforts to pollute WeChat groups , JD.com, as a comrade-in-arms of WeChat, has also been unambiguous in taking advantage of WeChat and wants to squeeze out all the social relationships on WeChat at once.

For example, this "No. 1 Jingtie" has much simpler rules than Alibaba's messy energy-collecting methods: share it to the WeChat group, ask friends to help, and different numbers of helpers correspond to different threshold-free Jingtie coupons.

The amount of Jingtie is issued according to the Jingxiang value, with a maximum of 30 yuan. However, the requirement for the number of friends is extremely crazy!

• 11 people: 10 yuan;
• 22 people: 20 yuan;
• 33 people: 30 yuan;
• PLUS members have the right to reduce the number of assists by 2 people;

Just take a look at this picture. It makes me feel like I’m suffering from trypophobia!

Note: After reaching the required number of supporters, you also need to enter the event page and click the "Activate Jingtie" button before the coupon can be actually obtained. I don't have the energy to harass 33 friends anymore, so I took the 10 yuan and left.

1. Shopping allowance

Event time: October 25th - November 15th;

Entry point: Open the JD app (need to be upgraded to the latest version), shake it, and the activity interface will appear;

The rules are also very simple. In short, just share it on WeChat and ask your friends to help you open the red envelope. About 6 friends are needed to help complete the task, but the red envelope is very insincere. It is just a 200-10 or 1000-10 all-category coupon.

Considering that there are all kinds of coupons for all categories with discounts on purchases over a certain amount available during the event, there is really no need to bother with it.

Friendly reminder: based on past experience, during the Double 11 period, JD.com’s iPhones will see significant price cuts when coupons are added. Friends who are interested in changing their phones may wish to pay attention.

IV. Conclusion

This year's "Cat and Dog War" is still fierce, but "Double 11" is a festival created by Tmall after all, so Alibaba is undoubtedly more powerful. It's just that the war between the two e-commerce platforms has defeated WeChat, which is also a big spectacle. I really feel sorry for WeChat.

Originally, as consumers, we could reap the benefits of competition among commercial companies, but now we have become the targets of trouble. After working hard for a long time, we have only contributed to the number and activity of users of "Ali Family Bucket" and JD app.

In short, if you do have a lot of free time or are happy to make use of spare time, and happen to be planning to buy something on Double 11, then it might be a good idea to participate in the above activities.

Finally, I would like to give you a very inspiring sentence:

If you want to buy something just because it is expensive, then buy it; if you want to buy something just because it is very cheap, then don't buy it.

At least the second half of the sentence makes sense to me. Be rational in consumption and take a Buddhist approach to discounts.

Source: AppSo (ID: appsolution)