Tieling SEO Training: Is it difficult to optimize the keywords on the homepage of the website? How to achieve this goal?

Improving keyword rankings is a very critical step in improving website rankings, and it is a difficult task. First of all, when building a website, we must be clear about what keywords to use to build the website. Secondly, it is necessary to analyze the positioning of competitors, users and companies, and select appropriate keywords.

Keywords are divided into target keywords and long-tail keywords. The target keyword mainly exists on the homepage of the website, while the long-tail keyword exists on the web page, driving the target keyword. Long-tail keywords can generate a lot of total traffic, so adding long-tail keywords has a great impact on the website.

1. Extract keywords of manufacturing industry

Improving keyword rankings is not easy. We need to do a high-level sorting. The method is to find keywords related to the industry, list them on paper, and then remove repeated keywords to obtain concise keywords.

2. Effective segmentation of keywords

The division between keywords lies in Baidu search engine. Baidu search uses the underscore method, while Google uses the semicolon method. Of course, this depends on the advice of different optimization specialists. If you want to analyze valid keywords with highly searched indexes, you can use optimization tools or indexing tools.

3. Analyze reasonable keywords

What are reasonable keywords? They are words related to the industry, the theme of the website and the content that users care about. Baidu search engine provides the words that users search most, so if the keywords are also the words that users are concerned about, then the website should cover as many keywords as possible.

4. Improve the website’s weight

Only by increasing the weight of the website can you increase the chances of ranking high, so the more web pages the website has, the better. But don’t think that the softer the content of the articles on the website, the better the actual effect. Only when the content of the soft article is consistent with the keywords can the website's keyword ranking opportunities be improved.

5. Reasonable layout of keywords

Each page should only target two or three keywords, not too many, and should not appear repeatedly on multiple web pages of the website, which will cause unnecessary internal competition. To improve keyword rankings, you need to pay attention to the relevant details of the website, whether it is the homepage or content pages of the website, especially the relative density of keywords. It is recommended to control the keyword density of web pages between 2% and 8%. If the relative density of keywords is too high or too low, it will cause corresponding harm to the promotion of the website.