The August marketing promotion activities guide is here!

From the August marketing calendar, we can see that Army Day, Chinese Valentine's Day and Beginning of Autumn are three important festivals. Merchants can carry out marketing activities for these three festivals. Which specific industries can carry out which marketing activities? Let’s go and see it together.

August 1st – Army Day

Main marketing words: Army Day, Soldiers, The Loveliest People

Marketing activities: August 1st, Army Day, is a holiday for soldiers and a holiday for our most beloved people. During the holidays, promotional activities can be carried out for military personnel, such as discounts and large coupons for active-duty military personnel, veterans, professional cadres, and military families. (Be careful to keep the scale in mind)

Applicable industries: Applicable to all industries

August 7th - Chinese Valentine's Day

Main marketing words: Chinese Valentine's Day, Valentine's Day, Chinese Valentine's Day

Marketing activities: August 7th is Chinese Valentine's Day, which is now Chinese Valentine's Day. Merchants can carry out promotional activities for couples or married couples, such as couple packages, couple product discounts, etc. Or you can also care about single people and offer discounts on products to singles.

(Chinese Valentine's Day H5 template)

Applicable industries: flowers, catering, home textiles, desserts, digital and most other industries

Men's Day

Keywords: man, father, emotion

August 3

March 8th is Women’s Day, and August 3rd is Men’s Day, which originated from the Internet. Men’s Day brands can also take advantage of this opportunity! From the perspectives of fathers, fatherly love, and men’s family work.

1. Nowadays, the male cosmetics market has huge consumption potential. E-commerce brands and men's products brands can have special events for Men's Day and offer preferential promotions.

Case: Tmall Men’s Day Promotion

2. In the past, when we talked about family affection, maternal love would be mentioned more, and few brands would pay attention to paternal love. Brands can create posters or TVCs from the perspective of paternal love.

Case: Guazi Used Cars

3. You can also start from the male workplace and family to explore the reasons behind male stress. Brands can test male workplace or family stress levels in the form of H5 tests.

4. Advertisers can also organize and collect high-quality advertisements that brands have made about men, fathers, fatherly love, and gender equality. They can also leave topics on social media and let everyone confess their love to their fathers.

August 15

The Ghost Festival on August 15 is commonly known as the "Ghost Festival". According to tradition, people are not allowed to go out. Instead, they release river lanterns, burn paper money and worship. How can brands take advantage of the Ghost Festival?

1. When it comes to the Ghost Festival, the first thing that comes to mind is ghosts. When it comes to ghosts, of course there will be talismans. Brands can use posters to start from this angle, or it can be a safe and secure blessing factor.

Case: Jimmy Wallet

2. There is a custom of releasing river lanterns during the Ghost Festival. Brands can borrow the shape of the river lanterns and express it in the poster.

Case: Durex

3. Ghost Festival can also borrow the image of ghosts, and the poster copy focuses on paying attention to safety, which actually shows the brand’s concern for users.

Case: Ant Farm Green Juice

4. Although the Zhongyuan Festival is commonly known as the Ghost Festival, it is more of a cultural traditional festival to commemorate ancestors, and its cultural core is respecting ancestors and being filial. Abandoning the ghost factor, brands can also leverage this angle.

August 8 – Beginning of Autumn

Main marketing words: Beginning of Autumn, Long Autumn Fat

Marketing activities: August 8th is the beginning of autumn, which is a good day to gain weight. The catering/takeout industry can take advantage of the opportunity to launch promotions, buy one get one free and other activities. The beginning of autumn also means autumn is here, and it is time to buy autumn clothes. The clothing industry can put out autumn clothes and hold promotional activities for new autumn clothes. The beginning of autumn is also a good time to travel, and the tourism industry can hold special autumn tourism activities.

(Beginning of Autumn H5 Template)

Application industries: catering, take-out, food, tourism and other industries

Author: Network

Source: Internet