How does Baidu search promotion charge? Introduction to charging standards!

How does Baidu search promotion charge?

Baidu search promotion adopts a prepaid system. You can carry out the promotion after you deposit the promotion fee in your account.

During the promotion process, your promotion results will be displayed to a large number of netizens for free. You only need to pay the promotion fee for the clicks of potential customers who are interested in your promotion and then visit your website. The cost per click depends on the bid you set for the keyword, the quality of the keyword, and its ranking. Baidu's billing mechanism will ensure that the maximum cost per click will not exceed your bid. In some cases, it may even be much lower than your bid. It is the minimum cost required for the keyword to maintain its current ranking.

The promotion fee you pay for potential customers' click-through visits will be deducted from your account in real time until the account balance reaches 0 (when the account balance is not enough for one click, the promotion information will be displayed until the balance reaches 0, and the excess amount will not be deducted during the next recharge). At this time, your promotion results will no longer be displayed and your potential customers will not be able to obtain your product/service information. In order to avoid affecting your promotion effect due to untimely renewal, we provide you with a balance reminder function. You can set it in your account and pay the account fees in time after receiving the reminder.

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