How can businesses let customers see their mini programs? How to promote mini programs?

Q: How can merchants let customers see their mini programs? How to promote mini programs?
A:
There are many ways to promote mini programs, and the more common ones are as follows:

1. Based on WeChat entrance promotion, WeChat has now developed more than 50 entrances, most of which can be utilized.

2. Promotion on external platforms. Now the mini program can be accessed by scanning the QR code. You only need to attach the QR code to each platform and let people scan it. Please note here: you cannot just attach a QR code, as this will result in very few people scanning the code. You can also use soft articles, Q&A, forums, self-media platforms and other channels. In addition, write some introductions, discounts, activities, etc. that are consistent with the product (some platforms have strict review of the nature of advertisements, and advertisements that are too obvious will be deleted, so you need to figure out the specific method yourself). If conditions permit, you can ask someone to post articles so that more users can see your mini program.

3. Offline channels: use flyers, posters, roadshows, etc. to let some people know about your mini program. And give some discounts, such as what you can get for free based on how many users you invite to use it (preferably more practical items, such as hair dryers, power banks, etc.)

If you have offline stores, you can launch promotional activities in conjunction with the stores, etc., based on specific industry analysis, and launch promotional plans that are in line with your own products.

4. Various advertising channels, such as online advertising: Baidu advertising, Tencent advertising, etc. Offline advertising: subway, bus, elevator advertising, etc. (advertising is recommended to be placed carefully, it is not mandatory, and you can place it according to your ability)

A:
1. WeChat internal channel traffic:

A. Use the official account to link the mini program and use the official account to promote the mini program;

B. Use the WeChat nearby mini-program function, which is generally applicable to stores;

C. WeChat public accounts can open traffic owners and place mini-program ads;

2. Actively forward the mini program to some WeChat groups or share it with friends. Generally, the form of poster + mini program code is required for dissemination in the circle of friends.

3. Use the keyword promotion of mini programs. In "Discover - Mini Programs", users can directly enter keywords to search for mini programs;

4. According to the official introduction of WeChat Mini Programs, the 10 mini programs of the same subject and 3 mini programs of different subjects associated with the same public account can directly jump to each other by calling the interface.

A:
How to promote WeChat mini program? Here is a detailed analysis for you
1. Nearby mini-program ads (paid)

The nearby mini-programs are key traffic entrances opened by WeChat, and also open advertising channels. The ad space is in the third row of nearby mini-programs. Click it to open the corresponding mini-program.

2. Chat applet (free)

Share any page of the mini program to the group. You can view 10 mini programs shared to the group on the group chat information page, so that group members can find your mini program quickly and easily when they need it. This is also a great way for mini programs to connect with WeChat communities.

3. Mini Program Store (paid)

By paying or other means, the mini program can be placed in the mini program store, which will have a certain publicity and promotion effect.

4. Ground promotion (free, but requires cost)

For some mini programs, offline promotion may be the promotion method that is closest to the user scenario. The mini program can be promoted offline through mini program codes and promotional materials. Such as: catering, flowers, beauty, fitness... and other offline stores. The advantage is that it takes effect quickly and can achieve rapid conversion on site.

5. Bind the relevant mini-programs to the public account profile page (free)

By associating the mini program with the official account, when users follow your official account, they can see the relevant mini program in a prominent position and click it to jump directly to the mini program.