Heshan SEO training: Summary of 7 principles for website content optimization

From a micro perspective, website content includes more than just text content, and website content optimization is more than just optimizing text content. It also includes all elements that can handle user needs, such as in-site images and interactive functions. In practice, the product descriptions and service introductions provided by the website, the article titles displayed on the list page, the software and file download resources provided by the download station, as well as the surrounding descriptive texts and pictures are all part of the website content.

After the website content has a wide coverage, the SEO optimizer should grasp the key points, and then obtain more new visitors and retain more old visitors. How to optimize the website content is a commonplace question. The 7 principles of website content optimization are summarized as follows:

1: Grasp the timely content

What is timely content? The definition of SEO is the event that occurred at the time, and the hot content is composed of data. Regarding the optimization points of timely content, it is recommended to achieve timely publishing and timely entry. It is required that the content must be arranged, written and published as soon as possible. It is necessary to remind everyone here: the difference between the first release and the delayed release brings about a huge difference in the effect, and the traffic brought to the website and the degree of communication of the article are also different.

Search engines prefer fresh, timely content with a communication gene. Content published at the first moment can be effectively communicated (increase website backlinks) and can bring a lot of traffic to the website.

2: Pay attention to timeliness

What is time-sensitive content? SEO believes that time-sensitive content refers to content with high value and high transmission rate within a period of time. Compared with timely content, the time span of time-sensitive content is wider. As a webmaster or SEO optimizer, you should have the ability to arrange time-sensitive content at any time. Baidu also mentioned the importance of timely content in documents related to article quality, which should not be ignored by website managers.

3: Provide popular content

What is trending sex content? SEO believes that it is an event in which netizens' attention has increased rapidly and the search volume has soared within a certain period of time, and the characters are the content composed of the data. There is a place where popular content, timely content, and time-sensitive content overlap. When optimizing and building popular content, you need to grasp a degree.

How to find popular sexual content? We can obtain it through third-party channels such as Baidu Search Ranking, Sogou Hot Search Ranking and other channels. On the other hand, it is not enough to obtain popular content. The popular content searched or found must also be related to the theme of the website. Otherwise, a large amount of traffic will flow in, but the bounce rate will be very high.

4. Arrange continuous content

What is ongoing content? Generally speaking, content that is not bound by region or time can be classified under the concept of continuous content. For the theme of the website at that time, there was no continuous popular content and real-time content presentation. In this case, the optimization and construction of continuous content became particularly important. Considering the opposite, regular updates can also improve the website's long-tail keyword ranking, which is conducive to improving the website's Baidu weight.

5: Specific promotional content

What is Promotional Content? Promotional content is targeted at specific websites and is designed to increase sales of products and services during a specific period of time. Take the Double 11 festival of e-commerce websites as an example. Before Double 11, on the day and in the later period, promotional content is arranged in a planned and organized manner for new and old customers, forming a hot effect and attracting huge traffic to the website in a short period of time.

6: Strategic Content

What is strategic content? This content is not just a point but a surface. It not only includes the website itself but also other channels. Through planned arrangement of main products and service content, it is spread to the Internet to form a scale effect. SEO believes that strategic content includes market research, data analysis, channel selection, text and picture packaging of products or services, which is difficult to implement. But if used properly, the effect it produces will be the strongest.

7: Practical content

What is practical content? It refers to the content arranged as data based on the experience summarized in practice. Its effect is very significant for specific types of websites such as search engine optimization sites. For example, if a SEO optimizer arranges the final effect (such as increased traffic) obtained through his own SEO technical practice through text and publishes it on his own website, it has the function of service and credibility, and such content can be effectively conveyed.

Therefore, website content optimization and construction is a long-term task in website operation, which requires "labor" payment. High-quality website content can make the website last for a long time.