The secret to quickly increase followers on a public account!

The ideal of many Internet newcomers is how to reach 10,000 followers on a public account in a short period of time, and then think about how to quickly monetize it. Increasing followers has also become a common topic for many operators.

Before operating a public account, think about what your purpose is in increasing your followers? Is it purely for the purpose of accumulating fans without any direction of monetization, or does it already have a comprehensive backend project profit plan?

A few days ago, a fan came to ask me, he said he has 50,000 mothers' groups, 20 public accounts, each with more than 10,000 fans. According to this calculation, 200,000 fans are safe. If you also have so many fans, I guess you will laugh in your dreams at night, after all, traffic is king~

Of course, this is nothing. What’s more terrifying is that this friend also has a traffic site with 100,000 visits per day. What does this mean? I would be extremely envious of my friends in the Internet circle. When he first told me this, I thought he wanted to cooperate with me on some project or recommend related businesses to me. Who knew that he was actually very distressed and worried about the difficulty of monetization...

For me, it is very easy to make 30,000 per month with a public account with 10,000 fans, not to mention 20 public accounts. I can support myself by taking some advertisements every now and then. At the same time, I can also make Taobao commission income. With just a traffic station and some products, I can continue to earn income. So it is not difficult to monetize traffic. It is still a matter of thinking.

Summarize several monetization methods:

1. Sell courses

2. Sell products

3. Sell traffic

4. Accept advertisements

5. Recruiting people

6. Provide training

If you are a newbie on a public account and have no direction, what should you do? Brother Feng teaches you some operating methods~

1. Early stage increase in followers

To be honest, it is basically impossible for a new public account to start operating without any fans. Public accounts have closed-loop traffic. Unlike Weibo, the traffic of a post is open, and even people who don’t follow you on Weibo can see it. Only fans who follow your account can directly see the articles you push on public accounts. No other outsiders can see them.

Don’t panic. At the beginning, if the official account has no fans, we can attract fans through external platforms. The order of attracting fans is as follows:

Lead to WeChat > ​​Public account tweets > Forward to Moments > Continue to attract fans

Go to the official account > Set up automatic reply > Free delivery mode > Go to personal WeChat account

How to attract traffic?

Traffic can be directed through Baidu, short videos, major self-media, personal websites, related apps, etc. It is mainly necessary to choose a suitable traffic-generating platform based on your own products and projects. Here I will talk about Zhihu traffic generation, which is suitable for all kinds of industries, except for some gray and niche industries, and all regular industries are suitable.

The following industries are suitable for attracting traffic in Zhihu:

1. Emotional counseling

2. Franchise recruitment

3. Skin care and beauty

4. Traditional Chinese Medicine

5. Law, Education

. . . . . . etc!

Share several methods of drainage on Zhihu:

Traffic generation ideas: Based on our own products, we can find related fields. For example, if we sell skin care products, we can find such topics and continue to answer related questions. We can also post articles at the same time. We should know that Zhihu articles are very helpful for dominating Baidu screen. Let’s look at an example:

For example, if I try to search the keyword "skin care" on Baidu, I can find related questions about skin care on the homepage, which is the traffic displayed by Zhihu Q&A, and then I can click on it to get the answer directly.

For safety reasons, it is recommended that you just leave it in a one-sentence introduction. Your fans will see every question you answer. The more questions you answer, the more traffic you will get.

Summary: To increase followers of a public account in the early stage, you only need to do well on 1-2 platforms to continuously increase followers. Currently, Brother Feng only works on Zhihu and public account traffic. Although he also understands other platforms, due to limited time and energy every day, he can attract more than 100 fans by spending only 2 hours of operation.

2. Mid-term increase in followers

When your official account has 2,000-4,000 followers, you can look for colleagues to promote your account and increase your followers.

You can find related public accounts of the same type through Xigua Data more directly, pick a few to follow, and then contact the authors. As long as the number of fans is sufficient, they are generally willing to cooperate.

3. Late-stage fan growth

Make good use of WeChat search and optimize each article to allow more potential fans to search for it, thereby achieving the effect of continuous increase in fans. Every time a public account is followed, it is equivalent to gaining one more fan on WeChat. If you make a layout once, it will be effective in the long run.

Final summary:

It is better to know how to use troops than to have many soldiers, it is better to know how to monetize than to have many fans, and 100 general traffic are not as good as 1 precise fan.

Whether it is to attract traffic or realize cash, the most important thing is to cultivate inner strength. Inner strength is thinking. No matter how good the technology is, it is useless if the thinking can't keep up.

It is like a martial artist who first learns how to use his luck and then learns the specific moves to master advanced kung fu. If he only practices superficial kung fu without paying attention to the cultivation of internal strength, it will be difficult to make progress. above.

Author: Fengzi Notes

Source: Fengzi Notes