Why is "Wolf Warrior 2" so popular? Because Wu Jing understands operations!

Wu Jing is a relatively unknown martial arts actor who grew up with the post-80s and post-90s generation. After wandering around mainland China, Hong Kong and Taiwan, he is an aspiring newcomer who is determined to transform himself into a director. His wife said to him, "I will support you," which led him to give everything he had after the failure of "Wolf Tooth," which led to the subsequent "Wolf Warrior" and the extremely popular "Wolf Warrior 2."

He also eats instant noodles, sleeps in waiting rooms, takes selfies on black motorcycles, and is an expert at courting death who doesn't consider himself a celebrity.

In fact, he has another important identity, that is, a veteran operator hidden in the film and television industry . As the film is sprinting towards 4 billion and on the eve of the "Wolf Warrior 2" viewing event, we will knock on the blackboard to dig into Master Wu Jing's operation routine.

Fight yourself to the death, leaving no room for retreat

The veteran operator who likes to shout that he will fight to the death for his own operations is the familiar Luo Pangzi. Luo Pang has become the number one in knowledge service by persisting in writing for 60 seconds every day and 200 issues in 4 years.

As a master in the film and television industry, Master Wu also has his own set of tactics that leave no room for retreat and fight to the end.

He broke his finger in "Tai Chi Master", injured his right eye in "The Legend of Chusen", ruptured his ligament in "True Men", and almost died in the sea while shooting the first underwater shot in "Wolf Warrior 2". In order to save money, except for some long-range scenes, Wu Jing did all the scenes by himself, whether it was tank battles or sword fights. This is not filming a movie, it's simply risking one's life to build a good reputation .

After going through so much, the master of seeking death can still stand in front of everyone alive. The cumulative box office of his non-commercial films exceeds 2 billion, and he wrote, directed, acted in and designed the actions of his own films, and even sang the theme song himself. Driver Wu is like an operator who fights to the end , and he has managed to raise his status in the film and television industry to a position that is difficult for others to reach.

Pay attention to details and strive to be the first

How to be an awesome operator? Two words: be sincere

How to be sincere depends on routines...

No, the details

Wu Jing is well aware that the only way out is to produce a hit and be the number one. In order to pursue the audience's perception and recognition, "Wolf Warrior 2" was shot for 10 months, with a total of more than 4,000 shots. The scenes of subduing pirates underwater, drifting tanks, hanging on to a flying car with one arm, and tanks fighting each other are all real materials and the risk factor is extremely high. The 6-minute fight scene in the deep sea at the beginning of the film is not simple.

The entire underwater process was filmed by Wu Jing, using the most difficult one-shot shooting technique in the industry. In a shot underwater, you have to complete all the required movements while holding your breath throughout the process without pausing. The underwater crew of "Pirates of the Caribbean" would never have dared to attempt such a shot, but he succeeded.

A normal person can only hold his breath underwater for one or two minutes, but Wu Jing can hold his breath underwater for up to three minutes. In order to increase the diving speed and save breath-holding time, he carried a four-kilogram lead block when jumping off the boat. He nearly died from exhaustion, and Wu Jing himself said, "My brain was filled with water during the filming!" The key point was a diving action on the boat. Wu Jing jumped 26 times in a row. He was not satisfied with himself until the last time.

In addition to the thoughtful main screen, the story background and casual chat dialogues also strive to hit the G-spot. These techniques have been recommended in the operation circle for several years, and Driver Wu uses them with ease.

The Ramanla virus that Leng Feng (played by Wu Jing) is infected with in the film has an extremely high mortality rate, and its prototype is the real Ebola virus . When He Jianguo (played by Wu Gang) introduced himself to Leng Feng and said that he was the former company commander of the reconnaissance company of the Chinese People's Liberation Army, Wu Jing called him "old squad leader" according to the rules of retired veterans.

As an operator, if you cannot polish every detail, how can you make everyone interpret and analyze your content and sincerely forward it to become a fan?

Guide emotions and make good use of Easter eggs

How to be a more awesome operator can be summed up in three words: set the pace! How to set the pace, read more news, listen to more editorials, and listen more to small life experiences.

Following the Hollywood movie 's opening emotional climax introduction method, the first rhythm of "Wolf Warrior 2" explains why Leng Feng retired from the army:

Following the protagonist Leng Feng's memories, the veteran who died in "Wolf Warrior 1" encountered forced demolition at his funeral in his hometown. Leng Feng and his comrades stopped the excavator and drove away the demolition team. After the police arrived, the local developer said to Leng Feng: "You are quite good at fighting, why don't you kill me? There will be a time when I am not around, just wait and see how I kill them."

Collusion between officials and businessmen, lagging police force, disputes over forced demolition, all kinds of news, jokes and pictures filled the audience's minds. Just when we were feeling angry, Leng Feng kicked the bad guy away, and he became a hero in our hearts.

There are tough guys and tender people, and the emotional ups and downs are the key point. In Africa where the brutal Red Turban Army could be seen everywhere, Leng Feng fled with his children to a large bus and was about to get on it when a rebel missile fired at it, killing everyone on the bus. His personal image changed from a loveless drunkard to the hero we all expected, who shouted "Whoever offends China will be punished no matter how far away he is", as the war and complicated situation in Africa progressed.

Setting the pace is not hype, it is not the purpose, but to convey the understanding that Chinese people should have.

We are at home, safe and prosperous, while in the film, 3,000 Chinese peacekeeping military personnel have carried out nearly 20 peacekeeping missions in nine mission areas including Congo and South Sudan. In addition, over the years, the country has provided protection to overseas Chinese, from Libya to Yemen to New Zealand. In 2016, the Spanish think tank Royal Elcano Institute published the "2016 Global Presence Index" report, in which China jumped to second place, second only to the United States.

ps: The Global Presence Index report measures the global influence of countries based on their status in the economy, military and other external fields. It is an important tool for analyzing international relations and the international status of each country.

This rhythm makes our blood boil, deepens our love for the motherland's army and our recognition of the country's strength, and strengthens our understanding of the value of peace and the different sufferings in life. Being down-to-earth , resonating, reflective, and having a positive energy rhythm are what a good operator should bring.

I can’t miss the easter egg at the end. As expected, my goddess Yu Nan will not die like that. Wolf Warrior 3 is just around the corner. I guess that time will be when we will be heading out into the bigger world. As an imaginative Uncle Wang, I have already imagined the terrorist organization brainwashing Long Xiaoyun and turning him into a cyborg, Wu Jing being defeated in the final battle, and at the critical moment singing a military song to awaken his wife with love.

Director, I think I can still go wild a bit…

Build a brand and take advantage of the situation

Everyone in the business circle knows what is the most valuable these days: brand

Entrepreneurs all know what is the easiest way to succeed: leveraging opportunities

So, how did Wu Jing successfully create the Wolf Warrior IP?

There is never a shortage of love for heroes in this world. Wu Jing recognizes the demand and is fond of military themes. He is determined to make tough guy movies. He has a good image and temperament, original intentions, works, and a mass base. He mortgaged his family property to raise funds for the filming of Wolf Warrior, which was a great success at the box office and in many ways had a good reputation . He perfectly achieved the goal of going from 0 to 1, established a stable position and acquired the first wave of loyal fans. Wolf Warrior is the number one IP for Chinese heroic movies.

The Army Day, the summer vacation, the domestic protection month, weak opponents, the Sino-Indian confrontation, the strength of the film itself, all these factors came together to result in the box office exceeding 1 billion in 4 days. The 4 billion+ event is just around the corner, and Beijing Culture (000802) also hit its daily limit.

From confirming needs, finding positioning, working hard on oneself, building reputation, going all out, gaining users, to expanding the results and establishing industry status, this is a textbook-level operation case. Teacher Wu, I will definitely watch the movie a few more times as a reward to you.

Teamwork and unity

Due to work reasons, Uncle Wang and I meet various operations partners every day. Whether they are starting their own business or starting out because of their passion for the business, whether they are a big V who already has 100,000+ followers or a newcomer who is excited about gaining dozens of fans with each article, everyone understands the importance of team and family stability.

Take a look at "Wolf Warrior 2", the film no longer has the production quality of the TV series "Wolf Warrior 1", and it has the feeling of a Hollywood blockbuster. All props are authentic tanks, cannons, helicopters, missiles, jeeps, rockets, grenades, warships, AK47s, and the thrilling scenes of gunfights, explosions, bombings, and fighting are also performed by real people.

Secretary Dakang changes the magazine with one hand

In addition, there are real wars and rebels in Africa . If you travel alone, you may encounter bandits, plagues, wild beasts, various poisonous snakes, tornadoes, floods and other natural and man-made disasters at any time.

From "Secretary Dakang" Wu Gang who only wants to protect GDP; the rich second-generation pond owner Zhang Han; the righteous and humorous "Director Zhao Donglai" Ding Haifeng; the "mixed-race female doctor" Lu Jingshan, the "Chinese businessman" Yu Qian, and the villain mercenary "Daddy" Frank Grillo; 500 black friends, 500 cast and crew members, 200 security guards, etc., they exchanged their lives for the success of this movie in more than 300 days and nights.

The behind-the-scenes footage is convincing

What makes a successful man feel at ease is that he has a good team outside and a wise wife who supports his dreams at home. Wu Jing mortgaged his property to film "Wolf Warrior" and almost lost everything. His wife said: If I lose, I will support you... This headline has been seen for several days.

Wu Jing's wife Xie Nan strongly supported his dream: "Husband, this is your dream. If you lose everything, I will support you." This simple sentence not only warmed the heart of Wu Jing who was pursuing his dream of becoming a director, but also made countless female fans understand that only when a woman is financially independent can she make her husband obedient and motivated . Looking at the other person's wife, and then looking at my own right hand, it hurts so much that I even have the urge to chop off my hand.

After showing off their love, they did not forget to strongly condemn the director and veteran Wu Jing for forcing a kiss scene on the lead actor Leng Feng at the end.

This Sunday is another movie viewing event held by the Operation Society in Shanghai. Uncle Wang, I am already prepared to go to the cinema to watch Xue (Da) Yun (Chicken) Ying (Blood) for the second time. Friends, please reply to the keyword [Wolf Warrior] in this official account to participate in the operation club's film viewing event.

Finally, let me end with a sentence that is so exciting that it will overturn the table:

Citizens of the People's Republic of China, when you encounter danger overseas, don't give up! Please remember that behind you, there is a strong motherland.

Thousands of operators, when you encounter difficulties in your work and life, don’t give up! Please remember that behind you is the operation club and home that you have worked hard to operate.