Off-site traffic? 5 tips on how to create popular articles on Xiaohongshu!

How to write a popular article on Xiaohongshu? The spring scenery in the garden cannot be contained, and a hot article is waiting for you.

There is no doubt that the chance of a single-variety note becoming a hit is very low. On the contrary, collection-type notes will receive more collections.

The push of Xiaohongshu has the same exposure logic as Douyin. It will also give us a fixed exposure at the beginning. If our title and cover are attractive, Xiaohongshu will give you more exposure. For example, if it gives you 1,000 exposures first, 100 people will browse and read your content. This is called reading volume. If 10 people interact with your notes, the official will think that your notes are good and will push your notes to the traffic pool of 1,000 or 10,000, and so on.

Today, let’s talk about the segmentation techniques for explosive articles. Main content

1. How to write a popular article on Xiaohongshu (Part 1): Content

2. How to write a popular article on Xiaohongshu (Part 2): The structure of the seeding note

3. How to write a popular article on Xiaohongshu (Part 3): Determine the hot search terms

4. How to write a popular article on Xiaohongshu (Part 4): How to use French fries?

5. How to write a hit article on Xiaohongshu (Part 5): It’s over! The era of efficacy words.

01 How to write a popular article on Xiaohongshu (Part 1): Content tips

Good content is very important. Even if you want to write a note about sharing a single product, I suggest you share some useful information first, such as how to slim down your thighs in winter in 15 days and how to get skinny legs with 5 tips. Start by talking about techniques and skills, and then insert advertisements at the end. The shared information should be detailed enough. As long as the content is detailed enough and informative enough, and people feel it is valuable enough, they will suffer if they don’t collect it. The quality of our notes and articles will be very high. It is best if they are tutorials, so that others will feel that they have acquired a skill once they collect it.

02 How to write a popular article on Xiaohongshu (Part 2): The structure of the seeding note

The structure of the grass-planting notes is what we should pay attention to when we are looking for influencers to promote something.

The first thing we need to do is to dig out the pain points, such as what problems I encountered when staying up late. The second thing is how I encountered this product and how this product solved my pain points. The story should be real and can include time and nodes. The third is how I use this product. Two or three hundred words can also be written well.

There are two types of comparisons here. One is to directly talk about the advantages of your own product, and the other is to talk about the pain points first, which can be used for comparison. One is to write an experience article, and the other is to write a Taobao recommendation article. We can try both types of recommendation note structures.

03 How to write a popular article on Xiaohongshu (Part 3): Determine the hot search terms

Today I will talk to you about how to write popular articles on Xiaohongshu and which words are hot search words?

After Xiaohongshu was revised, we can no longer see which are the more popular keywords, but we can use several methods to determine whether it is a hot search keyword. If we determine that its hot search terms are relatively popular, when we are writing articles, when the keywords in the article are more closely related, it will be easier to be searched, and the chance of becoming a hot article will be higher.

1. According to the characteristics of the industry. For example, if the efficacy or user groups of the products I make are good, when I go to Xiaohongshu to search, I will see how many keywords appear in the drop-down box. As a basic judgment, the ones with more searches will be ranked higher, but we cannot see their specific values. We can look at the number of readings or comments on each note and observe them over the long term. For example, if I searched for 80 keywords, we would manually judge which words would be better. When you post some notes, look here to see which one has better keywords and a higher chance of being searched.

2. The second method is to look at the official platform data, which are some data specifically designated for Xiaohongshu, which we can still see. Entering certain keywords on such a data platform will uncover more keywords, with many prefixes or suffixes. For example, when we search for skin care products, there will be many related words, such as skin care products, beauty skin care, night skin care, etc. This data will be more accurate and the values ​​will appear. For example, skin care products are more than 430,000 yuan, such as daily skin care, this will be more specific.

3. The third method is the universal truth that practice is the only way to gain true knowledge. Everyone’s understanding and industry will be different, so if you believe in books blindly, there will be no books.

04 How to write a popular article on Xiaohongshu (Part 4): How to use French fries?

The use of French fries is based on relatively high quality or signs of explosive articles. How can we tell if there are signs of a viral post?

In a short period of time, I found that the number of likes, collections and readings was quite good, which was a small wave. At this time, after the official traffic has been drained away, we will start to distribute French fries. Recently we have discovered that one characteristic of popular articles is that the text is relatively short, ranging from 50 to 200 words. But it doesn’t mean that a hit article will be produced with less copywriting.

The second is that the content is soft. The content is so soft that it does not reflect the selling point at all. It is not highlighted in the copy. If you want to prove that a powder foundation is good, the blogger can also show it in the picture.

Third, the blogger’s cover is very good looking.

How is the second point reflected in the picture? If we want to promote liquid foundation, it can be a clear and beautiful makeup, because liquid foundation is easy to use, and the brand name only needs to appear once in the copy.

Fourth, if a blogger’s account has ever produced popular articles, the quality of his creations is guaranteed to a certain extent. The fifth is that you can burn French fries. It is usually placed on notes with good content, and French fries can also be burned continuously.

05 How to write a hit article on Xiaohongshu (V): It’s over! The era of efficacy words.

Whether it is advertising laws or the blocking of functional words, our notes will be reduced in inclusion or traffic will be reduced.

If we still stay in the era of efficacy words, it may not work. Even if I want to talk about the good things about this product, I still need to use scenes or descriptions to make others know and be impressed, rather than repeating any advertising slogan we have seen before three times.

What is the correct copywriting technique or method?

First of all, the copy should be short. How do you understand this? The longer the text is, the more sensitive words will appear when the crawler detects it. If I am talking about a collection, then it is a different matter, a collection of useful things to share with others.

The second is that the copywriting is relatively soft, such as a sensitive word, or my real experience of using it for about two or three months. Instead of using a lot of content that makes people feel that the content is fake.

The third is that the copy is insensitive. Because my writing is soft, some functional words will not be included. The chances of my copy becoming a hit will naturally be higher, and it will not be blocked or restricted.

The fourth is to reflect that all product functions and selling points appear in the product picture. Whether it is text or pictures, whether we use skin care products or other products, the effects can be shown in the pictures. Even if there is no text, we can make people feel that the product is good.

1. How to write a popular article on Xiaohongshu (Part 1): Content

2. How to write a popular article on Xiaohongshu (Part 2): The structure of the seeding note

3. How to write a popular article on Xiaohongshu (Part 3): Determine the hot search terms

4. How to write a popular article on Xiaohongshu (Part 4): How to use French fries?

5. How to write a hit article on Xiaohongshu (V): It’s over! The era of efficacy words.

To create a hit article, solid content is the prerequisite, a suitable note structure is the key, good use of hot search words is the booster, the placement of French fries is the finishing touch, and the judgment of efficacy words is awareness.

In the following content sharing, we will also detail the creation of Xiaohongshu's popular article series and Xiaohongshu's brand marketing, share more Xiaohongshu marketing knowledge, and explain it to you in detail.

Author: Zhuang Jun

Source: Zhuang Jun (zhuangjunweixin)